This article, discussing effective cross-selling in law firms, first appeared in ... I've already mentioned the old maxim about legal services being a people ...
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The importance of customization in business-to-business e-commerce has grown rapidly in recent years. B2B marketing has evolved as a result of shifting consumer tastes. Personalization is a growing trend in customer desire. Why? Customer expectations for customization are high because of B2C giants like Netflix and Amazon. In B2B marketing, strategies like people-based marketing may help you accomplish this goal (PBM). https://kairasoftware.com/what-does-b2b-ecommerce-personalization-mean/
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Title: 1. Wat is Marketing Author: Jan van der Zanden Last modified by: jvdzanden Created Date: 9/8/2003 8:32:49 AM Document presentation format: Diavoorstelling (4:3)
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