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Chapter 13 Meetings, ConventionsExhibitions and Event Management
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Title: Chapter 13 Meetings, ConventionsExhibitions and Event Management
1
Chapter 13Meetings, Conventions/Exhibitions and
Event Management
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Associations
- American Society of Association Executives (ASAE)
- 6000 associations at national level
- Spend 53.5 billion annually
- Hold 215,000 meetings and conventions
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Associations
- American Hotel and Motel Association
- The National Restaurant Association
- Hotel Sales and Marketing Association
- Club Managers Association of America
- Society for Foodservice Managers
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Associations Offer
- Governmental/Political voice
- Marketing avenues
- Education
- Member services
- Networking
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Types of Meetings
- Clinic
- Forum
- Seminar
- Symposium
- Workshop
- Overall purpose
- Brings people together for the purpose of
exchanging information
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Primary Sources of Revenue
- Attendee registration fees
- Exhibit space rentals
- Sponsorship fees
- Conference program advertising fees
- Considerations may include whether it is a
consumer or trade event
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Figure 13-1Average Daily Visitor Spending at a
Convention
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Figure 13-4Average Expenditure Per Delegate Per
Stay
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Figure 13-5Percentage of Delegate Expenditure
Per Item
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Goals for Meetings
- Developed for the need to
- Increase awareness of a particular issue
- Raise money for an activity or organization
- Provide information to colleagues or clients
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Determining the Site
- Facility service level and perception
- Price
- City/Geographic location
- Restaurant service and quality
- Personal safety
- Local interest
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Expositions or Trade Shows
- Designed to bring together purveyors of products,
equipment and services in an environment where
they can demonstrate their products and services
to attendees at a convention or trade show
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Conventions
- Meetings combined with expositions
- Generally larger meetings with some form of trade
show included
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Meeting Planners
- Pre-meeting activities
- Plan agenda
- Set budget
- Negotiate contracts
- On-site activities
- Post meetings
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Convention and Visitors Bureaus (CVBs)
- Encourages groups to hold meetings, conventions
and trade shows in the area it represents - Assists those groups with meeting preparations,
and lends support throughout the meeting
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Purposes
- Encourage tourists to visit the historic,
cultural and recreational opportunities - To develop and promote the image of the community
- Example
- Las Vegas
- www.lasvegas24hours.com
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Convention Centers
- Large facilities where meetings and expositions
are held - Revenue generated from rental of space, food and
beverages
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Event Management
- Large conventions are planned years in advance
- Booking Manager is critical to success
- Contract is key to success
- On site at time of convention
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