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Title: comm2050


1
comm2050
  • Music, Sound Cultural Policy

2
Sound, Society and EmotionThe significance of
aural space
  • Lullabies
  • Games, especially childrens games
  • Work Music (British sea shanties, work songs)
  • Dancing
  • Storytelling (Bardic traditions)
  • Ceremonies and Festivals
  • Battle
  • Communication
  • Personal Symbol (Saami people (Lapps) and the
    joik)
  • Ethnic or Group identity (indigenous Australians
    also marks ties to country)
  • Salesmanship
  • Healing
  • Trance
  • Religious ritual
  • Gregory 1997, The roles of music in society the
    ethnom,usicological perspective, in David
    Hargreaves and Adrian North eds., The social
    psychology of music, Oxford University Press,
    Oxford, New York and Tokyo, pp. 123-140.

3
Course overview
  • This course is taught through a 2 hour
    lecture/seminar and 1 hour tutorial.
  • Course staff Dr Susan Luckman Jon Dale
  • Tutes start this week
  • Course Reader available _at_ Campus Central Magill
    for 19
  • Course home page http//www.unisanet.unisa.edu.au
    /Courses/course.asp?Course100386

4
Approaches to young people and their behaviour
  • Early to mid-20th century
  • Popular (low) culture considered wholly
    inferior to elite (high) culture
  • Media as tool for manipulating masses
  • Only really in the post-second world war period
    that 'youth' emerged as the demarcated, visible
    group in Western society that we are aware of
    today.
  • The need for consumer capitalism to find ever
    more expansive markets for its products gave rise
    in the fifties to the identity 'teenager'.

5
Approaches to young people and their behaviour
  • Previously, on the occasions when young people
    were being referred to as distinct from the wider
    community, it was generally in terms of
    deviancy as a source of moral panics
  • 1950s/early 60s scene The economic power of
    performers and consumers driven by the sales
    growth in teen fan magazines, record players,
    transistor radios and youth clothing overcame the
    wider moral doubts of the music rock roll as
    a legitimate activity for youth. (Homan 2003,
    The Mayors A Square, pp. 53-54)

6
Cohen - 'moral panic
  • Cohen Stanley 1972, Folk Devils and Moral Panics
    The Creation of the Mods and Rockers
  • Societies appear to be subject, every now and
    then, to periods of moral panic. A condition,
    episode, person or group of persons emerges to
    become defined as a threat to societal values and
    interests emphasis mine its nature is
    presented in a stylized and stereotypical fashion
    by the mass media the moral barricades are
    manned by editors, bishops, politicians and other
    right-thinking people socially accredited
    experts pronounce their diagnoses and solutions
    ways of coping are evolved or (more often)
    resorted to the condition then disappears,
    submerges or deteriorates and becomes more
    visible. (2002, p. 1)

7
Moral Panics the key elements
  • 1. Something or someone is defined as a threat
    to values or interests.
  • 2. This threat is depicted in an easily
    recognizable form by the media.
  • 3. There is a rapid build-up of public concern
  • 4. There is a response from authorities or
    opinion-makers.
  • 5. The panic recedes or results in social
    changes.
  • From K. Thompson (1998), Moral Panics, London
    and New York, Routledge. p. 8.

8
Subcultural Studies
  • Subcultural Studies early-1970s onwards
  • Posits popular culture as worthy of the same sort
    of attention given to high culture or
    anthropological studies of Other cultures.
  • Key theorists Dick Hebdige Phil Cohen Stanley
    Cohen Paul Willis The Birmingham School
  • Bricolage (Levi-Strauss) - the assembling of
    coherence from the available raw materials. The
    assembling of ones life in relation to others
    and in relation to the dominant ideology and the
    dominant culture.

9
Subcultural Studies
  • A crude summary--CCCS understandings of
    subculture as a series of binaries
  • 'authentic' 'inauthentic'
  • 'Us' 'Them'
  • Insiders Outsiders and 'enemies'
  • Youth Culture Parent Culture
  • Working Class Middle Class
  • Masculine Feminine
  • Stylish Straight
  • Originals 'Newbies', 'Part-timers'
  • Resistant Hegemonous

10
Subcultural Studies
  • Hebdige on the life-cycle of subcultures how
    they go above-ground
  • 1. diffusion the conversion of subcultural
    signs (dress, music, etc.) into mass-produced
    objects (ie. the commodity form)
  • 2. defusion the 'labelling' and re-definition
    of deviant behaviour by dominant groups - the
    police, the media, the judiciary (ie. the
    ideological form).
  • Dick Hebdige 1979, Subculture The Meaning of
    Style, p. 94

11
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12
Critiques of early subcultural studies Gender
  • Angela McRobbie, Jenny Garber, Mica Nava
  • feminisation of the inauthentic, the uncool,
    less credible or hardcore by subculturalists
    (both male and female)
  • because girls/women are seen as more closely
    connected to consumption (feminine/passive),
    rather than production (masculine/active)
  • Birmingham School researchers emphasis on
    public, resistant spectacular subcultures and
    moral panics inherently privileged male forms
    of sociality.

13
Critiques of early subcultural studies Gender
  • Girls active engagements with culture far more
    likely to occur in their own or a friends
    bedroom (teenybopper culture)
  • more limited access to income and hence grand
    expressions of consumption.
  • more connected to the home and family
  • material significance of a good reputation
  • McRobbie and other theorists stress the fact that
    girls cultural engagements are social and
    active, even when they involve the consumption of
    popular forms of culture.

14
Critiques of early subcultural studies
relationship with media
  • Sarah Thornton 1995, Club Cultures Music, Media
    and Subcultural Capital,
  • subcultural capital
  • development of Bourdieu's notion of 'cultural
    capital'
  • Subcultural capital confers status on its owner
    in the eyes of the relevant beholder. (11)
  • it can be objectified (fashionable haircuts and
    well assembled record collections) or embodied
    (being in the know, using (but not over-using)
    current slang).
  • Media
  • not all media is 'mainstream'. Nor is it external
    to subcultures themselves.
  • Three fundamental levels of media operating
    around and within subcultures micro, niche and
    mass

15
Critiques of early subcultural studies
  • Class - not all subcultures are working class
    (eg. hippies, and the Australian electronic music
    scene)
  • Age - middle class subcultures, in particular,
    allow greater opportunity for people to continue
    their involvement over a longer period of time.

16
Critiques of early subcultural studies
relationship to economy
  • integral part of social world and hence of
    subcultural beginnings not just their so-called
    end.
  • McRobbie contends that there have always been
    commercial relationships at the core of
    subcultural practice and that 'subcultural
    enterprise' is not necessarily a bad thing.
    (1988, Second-Hand Dresses and the Role of the
    Ragmarket, in )
  • Linear model--authentic subculture which is
    quickly diffused/defused--too rigid
  • Subcultures are an important part of the
    consumer economy

17
Music as a cultural industry
  • "It's what we do now instead of bohemias," he
    says.
  • "Instead of what?
  • "Bohemias. Alternative subcultures. They were a
    crucial aspect of industrial civilization in the
    two previous centuries. They were where
    industrial civilization went to dream. A sort of
    unconscious RD, exploring alternate societal
    strategies. Each one would have a dress code,
    characteristic forms of artistic expression, a
    substance or substances of choice, and a set of
    sexual values at odds with those of the culture
    at large. And they did, frequently, have locales
    with which they became associated. But they
    became extinct.
  • "Extinct?
  • "We started picking them before they could
    ripen."
  • (William Gibson, All Tomorrow's Parties 174)

18
What do we mean by cultural industries?
  • We define the creative industries as those
    industries which have their origin in individual
    creativity, skill and talent and which have a
    potential for wealth and job creation through the
    generation and exploitation of intellectual
    property.  This includes advertising,
    architecture, the art and antiques market,
    crafts, design, designer fashion, film and video,
    interactive leisure software, music, the
    performing arts, publishing, software and
    computer games, television and radio.
  • (http//www.culture.gov.uk/creative_industries/def
    ault.htm)
  • television (including cable and satellite),
    radio, the cinema, newspaper, magazine and book
    publishing, the music recording and publishing
    industries, advertising and the performing arts.
    These are all activities the primary aim of which
    is to communicate to an audience, to create
    texts.
  • Hesmondhalgh, David 2002, The Cultural
    Industries, p. 11.

19
Hesmondhalgh, David 2002, The Cultural Industries
  • A ray of hope for the music industry
  • pp. 74-75 Much the same is true for the
    recording industry. It is incredibly difficult to
    gain access to the budgets and resources
    necessary to have a hit record. However, there
    are important differences between the recording
    and television industries. It is still possible
    to make a record outside the core recording
    industry, at relatively low cost, and to / find a
    small audience for it. Subcultures of
    consumption, maintained through niche media of
    magazines, radio stations, and increasingly
    websites, mean that there is a huge diversity of
    recordings being made every day, by all sorts of
    different people. And because music is often
    still associated with marginalised and
    transgressive living, a disproportionate number
    of musicians are working class or lower middle
    class, or black, or feel alienated from the
    mainstream of society, The recording industry
    isnt democratic but there is more space within
    music-making for access than in television.
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