Louis Clabburn - PowerPoint PPT Presentation

Title: Louis Clabburn


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Louis Clabburn
Car-sharing workshop

• Introductions
• Making the case Why?
• Case study
• Reporting functions
• Marketing planning
• Evaluations and Prizes!
• louis_at_liftshare.com
• 08700 780225

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About liftshare.. liftshare is a social
enterprise with a genuine commitment to
encourage and enable more efficient use of
transport. Over the past ten years, liftshare
has won numerous national awards for its
web-based services including the Queens Award for
Innovation through Technology. liftshare runs
over 85 of the UKs car-sharing market and works
in partnership with over 1,000 organisations to
manage their individual journey matching schemes.
Car, Walk, Bike, Taxi BUDi,
Consultancy, Surveys, Web Design and many other
services

• Over 310,000 members
• Over 800 businesses
• Over 40 universities and colleges

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Case Study
WarwickShare has 355 members 165 have found a
match and car sharing 43 men 57 women Savings
Distance 932,258 miles Money 170,141 Carbon
Dioxide 306.7 metric tonnes Nitrogen Oxide
442.6 kg Particulate matter 29.2 kg Carbon
monoxide 355.1 kg Hydrocarbons 21.8 kg
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M.I. Report Building.

• Web based Monitoring System
• Multi user access
• Live Statistics

• Displayed in graph and matrix format
• In-built automated reporting tool
• Excellent communication array

• Content management systems
• Automatically fed 24/7
• Statistical analysis

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contd

• Full support and training
• Live Forums
• K.P.Is and Graphs
• Promotional task checklist

• Regular Client Support News
• Access to all private group data
• Marketing toolkit

• Cluster mapping
• Target comparison tool
• Regular Client Competitions
• Future events calendar

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contd

• Photo bank
• FAQs
• Marketing templates
• Best practice guidelines

• User feedback reporting
• CO2 Saving feedback
• Financial saving feedback

• Regular user communication
• Web site hits / session / page breakdown
• Over 60 pages dedicated to client support

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I am thrilled that I have managed to save a load
of money as a result of being a liftshare member
(and you can use that in a testimonial if you
want to!!) Ben
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Marketing plan example
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Thank You Have a safe trip home today For
further information contact

• louis_at_liftshare.com
• 08700 780225