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BUS 235 AID professional tutor bus235aid.com
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BUS 235 Week 1 DQ 1 Marketing Trends BUS 235 Week 1 DQ 2 Customer Needs and Wants BUS 235 Week 2 DQ 1 Market Research BUS 235 Week 2 DQ 2 Customer Loyalty BUS 235 Week 3 DQ 1 Branding Debate BUS 235 Week 3 DQ 2 New Product Development BUS 235 Week 3 Assignment Retail Store (Walmart) – PowerPoint PPT presentation
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Title: BUS 235 AID professional tutor bus235aid.com
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BUS 235 AID professional tutor/bus235aid.com
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BUS 235 Entire Course (Ash)
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- BUS 235 Week 1 DQ 1 Marketing Trends
- BUS 235 Week 1 DQ 2 Customer Needs and Wants
- BUS 235 Week 2 DQ 1 Market Research
- BUS 235 Week 2 DQ 2 Customer Loyalty
- BUS 235 Week 3 DQ 1 Branding Debate
- BUS 235 Week 3 DQ 2 New Product Development
- BUS 235 Week 3 Assignment Retail Store (Walmart)
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BUS 235 Week 1 DQ 1 Marketing Trends (Ash)
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- Marketing Trends
- Consider the broad changes occurring in marketing
today and identify themes that you believe are
emerging from these changes. Can these themes and
changes be related to societal forces? How?
Provide examples of societal changes and how
these changes have impacted the way marketing
activities are conducted. Respond to at least two
of your classmates postings.
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BUS 235 Week 1 DQ 2 Customer Needs and Wants (Ash)
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- Customer Needs and Wants
- Marketing has often been defined in terms of
satisfying customers needs and wants however,
marketing critics argue that marketing can be
unethical by creating needs and wants that did
not exist before. Marketing can encourage
customers to spend money on goods and services
they really do not need or want. Take a position
on the following ethical dilemma Do you think
marketing merely reflects the needs and wants of
consumers, or that marketing creates unnecessary
customers needs and wants? Respond to at least
two of your classmates postings.
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BUS 235 Week 2 DQ 1 Market Research (Ash)
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- Market Research
- Describe methods you would use to analyze one of
these three different markets consumer,
industrial or international markets. What
challenges would you face to ensure accurate data
gathering in the market and what recommendations
would you make to overcome those challenges?
Respond to at least two of your classmates
postings.
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BUS 235 Week 2 DQ 2 Customer Loyalty (Ash)
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- Customer Loyalty
- Successful companies recognize that high
satisfaction leads to high customer loyalty.
Provide an example of a company to which you are
loyal in terms of buying products or services.
What marketing actions does the company take to
promote your loyalty and satisfaction? Respond
to at least two of your classmates postings.
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BUS 235 Week 3 Assignment Retail Store (Walmart)
(Ash)
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- Week 3 Assignment
- Visit any retail establishment of your choice in
order to gain specific knowledge about the
marketing activities of the operation. Provide a
2-3 page report on your visit using at least two
references (one reference to be the textbook) to
support your analysis. Suggested areas to analyze
include
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BUS 235 Week 3 DQ 1 Branding Debate (Ash)
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- Branding Debate
- Take a position on one of the following
statements a) All brands have a limited life as
indicated by the product life cycle and will slip
or disappear. b) There is no reason why a
successful brand cant live forever. Provide
examples to support your position. Respond to at
least two of your classmates postings.
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BUS 235 Week 3 DQ 2 New Product Development (Ash)
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- New Product Development
- Have you ever had a need for or interest in a new
product or service that you wish someone had
developed? Identify what you believe could be a
new product or service and why you think it would
be successful. Is the product or service targeted
to a particular group or would it be available to
the mass market? Describe how you would test
market the product or service to determine if it
has commercialization potential. Respond to at
least two of your classmates postings.
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BUS 235 Week 4 DQ 1 Price and Ethics (Ash)
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- Price and Ethics
- Discuss the ethics of pricing products to match
the value that consumers are willing to pay for
products (e.g., 2.50 bottle of water, 150
running shoes, etc.). Is it unethical to charge
high prices when the cost of making a product is
significantly less than the retail price?
Provide examples. Respond to at least two of your
classmates postings.
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BUS 235 Week 4 DQ 2 Service Marketing (Ash)
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- Service Marketing
- Identify the differences between product and
service marketing. For example, how does Ashford
market its services (education) differently than
businesses offering products such as the retail
store you visited in week three? Respond to at
least two of your classmates postings.
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BUS 235 Week 5 DQ 1 Super Bowl Advertising (Ash)
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- Super Bowl Advertising
- Super Bowl commercials cost millions of dollars
(as an example, companies paid an average of 2.6
million for 30 seconds of airtime in Super Bowl
XLIV for the chance to reach a projected audience
of 90 million viewers worldwide). View the latest
Super Bowl ads. Identify which ad you believe was
the most effective for domestic and international
markets and why. Respond to two of your
classmates and discuss whether you believe their
choices would be successful for domestic and
international markets. Why or why not?
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BUS 235 Week 5 DQ 2 AMA (Ash)
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- AMA
- Visit the American Marketing Association, AMA,
website and review the statement of ethics.
Identify two companies that you believe integrate
corporate social marketing in their overall
strategic marketing plan. Provide examples.
Respond to at least two of your classmates
postings.
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BUS 235 Week 5 Final Paper The Marketing Mix
(Amazon) (Ash)
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- Week 5 Final Paper
- The Marketing Mix
- Select an existing product and identify its
target market. Describe how each variable of the
marketing mix (product, price, place, and
promotion) is being executed. Address at least
three elements of each variable. - Focus of The Marketing Mix
- In a 6-8 page paper, excluding title and
reference pages, consider the following - Product
- What features do customers care most about?
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BUS 235 AID professional tutor/bus235aid.com
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