Explore the Unexplored with Brethorn Bikes

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Explore the Unexplored with Brethorn Bikes

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Effective decline in cost of goods sold. Stabilizing ... Laura Proctor. Vice President of Marketing. Jennifer Vanderlinden. Vice President of Operations ... – PowerPoint PPT presentation

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Title: Explore the Unexplored with Brethorn Bikes

1
Explore the Unexplored with Brethorn Bikes
BRETHORN
BIKES
2
AGENDA
Companys Objectives Financial
Analysis Marketing Analysis Operations
Analysis Firms Performance Future
Recommendations
3
Companys Objectives
Low Price, High Volume High Quality, Low
Price Intense Marketing Campaign Inventory
Control

4
Financial Analysis
Creating a Profit each year
Effective decline in cost of goods
sold Stabilizing Advertising Expenses
5
Financial Analysis

Companys Financial Ratios
Current ratio 2008 - 18.37
2009 16.91
Inventory Turnover Ratio
Increased by over 500 since 2007
Debt Ratio
Hovered around 0.21 for all three years
Fluctuating Earnings Per Share
0.82 to 1.02

6
Marketing Analysis

Low Price of Bikes
562 as to Industry average of 572
Quality Ratings
Brethorn having a rating of .74
Total Product Awareness and PR Levels
Product Awareness Industry average of 0.22 and
Brethorn Bikes having a rating of 0.25
PR ratings for Brethorn .25

7
Marketing Analysis
Distribution Channel Support
8
Operations Analysis

Smallest Producer in the Industry
SCUs well below Industry Average

Decrease in Inventory since 2007
Undesirable Idle over the past three years
Firms Idle Time peaked at 25 compared to
averages of 10 and 11

Low Wastage
5 below the Industry Average in 2009
While low, still not able to compete with direct
competitors

9
Firms Performance
Highest Share Holder Value in Brethorns History
in 2009 at 10.69 Lack of Brethorns products
and impact on overall performance Success with
Brethorns Income since 2007 Failure to take
risks within the company, management leans to the
conservative side
10
Recommendations
11
This presentation has been brought to by the
Management Team of Brethorn Bikes.
Vice President of Finance Laura Proctor Vice
President of Marketing Jennifer
Vanderlinden Vice President of Operations Robbie
Walsh

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