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A1261471508ndeyM

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Clarify your current level of preparedness to enter new markets ... Gain support and advice on market entry. First Flight - What next? ... – PowerPoint PPT presentation

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Title: A1261471508ndeyM


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First Flight Practical Support for Exporters
5
First Flight Companies that Participate
  • Companies that do not have experience with
    exporting in general or do not have experience in
    exporting to a specific market
  • Companies of a range of sizes and turnovers
  • Companies from a variety of industries, looking
    to a variety of export markets from the UK and
    Euro zone to the US and China

6
First Flight - Aim
  • First Flight assists companies maximise
    opportunities and minimise risk though supporting
    companies in taking a systematic approach to
    entering new markets

7
First Flight Key Stages
  1. Get some Background Information on the Market
    First Flight Guides
  2. Attend a First Flight Introductory Workshop
  3. Work with a First Flight Mentor
  4. Complete the First Flight Readiness Assessment
    develop a First Flight Action Plan
  5. Apply for other relevant supports to your First
    Flight Action Plan
  6. Implement the First Flight Action Plan
  7. Present to the Export Ready Panel

8
First Flight - Get Some Background
Preparing to Export UK Guide 2009
http//www.enterprise-ireland.com/firstflight Ot
her Markets http//www.enterprise-ireland.com/Publ
ications/Export/
9
First Flight - Introductory Workshop
  • Full day workshop including advice from our
    overseas advisors, case studies, market relevant
    topics
  • First Flight CleanTech - Focus on the UK/Eurozone
  • 24th November 2009
  • First Flight - Focus on China
  • 8th of Feb 2010
  • First Flight - Focus on North America/Canada
  • 17th of Feb 2010, 18th of Feb 2010
  • Winning International Business with the Web -
    Irish Internet Association, Dublin (Includes an
    introduction to First Flight)
  • 18 Nov 2009,

10
First Flight - Mentors
  • Play an important role in listening, challenging,
    advising and helping clients focus on key issues
    / finding solutions
  • First Flight trained mentors come from a wide
    range of sectoral backgrounds including
  • Software Services Industrial Life sciences
    Food and Retail
  • CEOs/Senior Managers of Export Businesses/Function
    al Specialists
  • First Flight Mentor Assignment
  • 10 mentor visits
  • First Flight Readiness Assessment and Draft
    Action Plan completed by 3rd mentor visit
  • Remaining visits spent assisting client
    implement the action plan

11
First Flight - Readiness Assessment
Where is your company at now?
12
First Flight - Readiness Assessment
  • Understand what could hold your company back from
    achieving successful export sales
  • Focuses on clarifying export
  • readiness in 6 Areas
  • Your company now
  • Your companys performance
  • Management Team/Expectations
  • Export Market Knowledge
  • The Business Case
  • Funding / Budget

13
First Flight Action Plan
What actions can your company take?
14
First Flight Action Plan Review
  • Review with EI/EB Development Advisor
  • Excel at Export Selling Workshops
  • Market Research Support - Client Knowledge
    Services
  • Apply for support to hire a Key Manager
  • Apply for Innovation/Feasibility Funding
  • Get In Market advice - Overseas Market Advisors

How can we support you?
15
First Flight Next Steps
  • Implement the Action Plan
  • - 7 mentor Sessions
  • Presentation to the Export Ready Panel

16
First Flight - Key Milestones
  • Clarify your current level of preparedness to
    enter new markets
  • Evaluate opportunities and risks
  • Decide on a growth path for your company
  • Develop an action plan to tackles risks
    identified develop opportunities
  • Identity other relevant supports
  • Define the market segments you want to target,
    your value proposition and channel to market
  • Gain support and advice on market entry

17
First Flight - What next?
  • For applications and further information contact
    Claire Minogue
  • Claire.Minogue_at_Enterprise-Ireland.com
  • 01 7272958
  • http//www.enterprise-ireland.com/Exports/ExportT
    raining/
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