HOMO%20CONNECTUS%20The%20impact%20of%20technology%20on%20people - PowerPoint PPT Presentation

Title: HOMO%20CONNECTUS%20The%20impact%20of%20technology%20on%20people


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HOMO CONNECTUSThe impact of technology on
peoples everyday livesLee Rainie Director
Pew Internet ProjectUniversity of North Florida
November 5, 2007
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• Seven hallmarks of
• the new digital ecosystem which Homo Connectus
• inhabits

3
Hallmark 1

• Media and gadgets are ubiquitous parts of
  everyday life

4
Home media ecology - 1975

• Product Route to home Display Local
  storage
• TV stations phone TV Cassette/ 8-track
• broadcast TV radio
• broadcast radio stereo Vinyl album
• News mail
• Advertising newspaper delivery phone
• paper
• Radio Stations non-electronic

Tom Wolzien, Sanford C. Bernstein Co
5
Home media ecology now

• Product Route to home Display Local
  storage
• cable TiVo (PVR) VCR
• TV stations DSL TV
• Info wireless/phone radio DVD
• Daily me broadcast TV PC Web-based
  storage
• content iPod /MP3 server/
  TiVo (PVR)
• Cable Nets broadcast radio stereo PC
• Web sites satellite monitor web storage
• Local news mail headphones CD/CD-ROM
• Content from express delivery pager
• individuals iPod / storage portable
  gamer MP3 player / iPod
• Peer-to-peer subcarriers / WIFI cell
  phone pagers - PDAs
• Advertising newspaper
  delivery phone cable box
• Radio stations camcorder/camera PDA/Palm game
  console
• game console paper
• non-electronic storage sticks/disks

Adapted from Tom Wolzien, Sanford C. Bernstein
Co
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Hallmark 2

• The internet, especially broadband connectivity,
  is at the center of the revolution

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Internet and broadband adoption 1995-2007
All internet - 142 mill.
Broadband at home- 96 mill.
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Hallmark 3

• New gadgets allow people to enjoy media, gather
  information, and carry on communication anywhere.
  Wirelessness is its own adventure.

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Wireless connectivity 2004-2007
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Mobile devices college student ownership

• 88 of college students own cell phones
• 81 own digital cameras
• 63 own MP3 players
• 55 own video cameras
• 55 own laptops
• 27 of college students own a PDA or Blackberry
• ----
• 77 of college students play games online

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Hallmark 4

• Ordinary citizens have a chance to be publishers,
  movie makers, artists, song creators, and story
  tellers

12
Content creation

• 55 of online teens have created their own
  profile on a social network site like MySpace or
  Facebook
• ----
• 20 of online adults have such profiles

13
SNS Profiles Dashboards for social life
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Content creation

• 51 of young adult internet users have uploaded
  photos to the internet
• ----
• 37 of all users have done this

15
Content creation

• 39 of online teens share their own creations
  online, such as artwork, photos, stories, or
  videos
• ----
• 22 of online adults have done this

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Content creation

• 33 have created or worked on webpages or blogs
  for others, including those for groups they
  belong to, friends or school assignments
• ----
• 13 of online adults do this

17
Content creation

• 33 of college students keep blogs and regularly
  post
• ----
• 12 of online adults have a blog

18
Content creation

• 27 of online teens report keeping their own
  personal webpage
• ----
• 14 of online adults have their own page

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Content creation
26 say they remix content they find online into
their own artistic creations ---- 9 of online
adults have done this
20
Content creation

• 19 of online young adults have created an avatar
  that interacts with others online
• ----
• 9 of all adult internet users have done this

21
Content creation

• 15 of young adult internet users have uploaded
  videos to the web
• ----
• 8 of all adult internet users have done this

22
Content creation by age
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Hallmark 5

• All those content creators have an audience.

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Accessing new information content

• 55 of young adult internet users use
  video-sharing sites
• ---
• 33 of all adults go to such sites

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Accessing new information content

• 54 of college students have read blogs
• ---
• 36 of all adults do that

26
Accessing new information content

• 44 of young adult internet users seek
  information at Wikipedia sites
• ---
• 36 of all adults use them

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Accessing new information content

• 14 of young internet users download podcasts
• ---
• 12 of all adults do

28
Hallmark 6

• Many are sharing what they know and what they
  feel online and that is building conversations
  and communities

29
Information sharing and evaluation

• 37 of young adult internet users have rated a
  person, product, or service online
• ---
• 32 of all adults have done so

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Information sharing and evaluation

• 34 of online young adults have tagged online
  content
• ---
• 28 of all adults have done that

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Information sharing and evaluation

• 25 of younger internet users have commented on
  videos
• They also post comments on blogs and photos
• ---
• 13 of all adults have commented on videos

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Hallmark 7

• Online Americans are customizing their online
  experiences thanks to Web 2.0 tools

33
Information customization

• 40 of younger internet users customize news
  and other information pages half are on
  specialty listservs

34
Information customization

• A quarter to a third of younger internet users
  get RSS feeds

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What all this connectivity does to us

• It changes our relationship to information and
  media
• It changes our relationship to each other

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Life changes in 10 important ways 1

• Volume of info grows
• the long tail of information expands Chris
  Anderson

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Life changes in 10 important ways 2

• Velocity of info increases
• smart mobs emerge
• Howard Rheingold

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Life changes in 10 important ways 3

• Venues of intersecting with info and people
  multiply
• place shifting and time shifting occur
• -- absent presence and present absence
  become regular features of human interactions

39
Life changes in 10 important ways 4

• Venturing for info changes
• search strategies and search expectations
  spread in the search-engine era

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Life changes in 10 important ways 5

• Vigilance for info transforms attention is
  truncated (continuous partial attention) and
  elongated (deep dives by amateur experts)

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Life changes in 10 important ways 6

• Valence (relevance) of info improves search
  gets better
• -- Daily Me and Daily Us get made Nicholas
  Negroponte
• ---
• the variety of info increases, especially for
  heavy users
• they bump into news

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Life changes in 10 important ways 7

• Vetting of info becomes more social
• credibility tests change as people ping their
  social networks
• -- internet becomes personified in peoples
  social networks Dr. Google, Pastor Yahoo

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Life changes in 10 important ways 8

• Viewing of info is disaggregated and becomes more
  horizontal
• new reading strategies emerge as coping
  mechanisms
• -- Allen Renear UI-Champaign-Urbana

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Life changes in 10 important ways 9

• Voting on and ventilating about info proliferates
  as tagging, rating, and commenting on material is
  enabled
• collective intelligence expands Pierre Levy
  and Henry Jenkins
• -- 5th Estate emerges - William Dutton

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Life changes in 10 important ways 10

• inVention of info and the visibility of new
  creators is made easier
• the read/write, Web 2.0 world facilitates
  participation
• -- privacy and identity are scrambled

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Hallmark 8

• Everything is going to change in the coming years

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The J-curve laws

• Computing power doubles every 18 months Moores
  law
• Storage power doubles every 12 months disk law
• Communications power doubles every 2-3 years with
  improvements in fiber optics and compression
  Gilders law
• Spectrum power is enhanced with efficiency
  improvements in spectrum allocation and use

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Home media ecology now
Home media ecology future

• Product Route to home Display Local
  storage
• cable TiVo (PVR) VCR
• TV stations phone/DSL TV
• Info wireless radio DVD
• Daily me broadcast TV PC Web-based
  storage
• content iPod /MP3 server/ TiVo (PVR)
• Cable Nets broadcast radio stereo PC
• Web sites satellite monitor web storage
• Local news mail headphones CD/CD-ROM
• Content from express delivery pager
• individuals iPod / storage portable
  gamer MP3 player / iPod
• Peer-to-peer subcarriers / WIFI cell
  phone pagers - PDAs
• Advertising newspaper
  delivery phone cable box
• Radio stations PDA/Palm game console
• game console paper
• Satellite radio non-electronic storage
  sticks/disks

Adapted from Tom Wolzien, Sanford C. Bernstein
Co
49
Home media ecology future
Virtual worlds Second Life Mirror worlds
Google Earth Augmented reality Smart door
knob Life-logging Nike and iPod link

• Product Route to home Display Local
  storage
• cable TiVo (PVR) VCR
• TV stations phone/DSL TV
• Info wireless radio DVD
• Daily me broadcast TV PC Web-based
  storage
• content iPod /MP3 server/ TiVo (PVR)
• Cable Nets broadcast radio stereo PC
• Web sites satellite monitor web storage
• Local news mail headphones CD/CD-ROM
• Content from express delivery pager
• individuals iPod / storage portable
  gamer MP3 player / iPod
• Peer-to-peer subcarriers / WIFI cell
  phone pagers - PDAs
• Advertising newspaper
  delivery phone cable box
• Radio stations PDA/Palm game console
• game console paper
• Satellite radio non-electronic storage
  sticks/disks

Adapted from Tom Wolzien, Sanford C. Bernstein
Co
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Thank you!

• Lee Rainie
• Director
• Pew Internet American Life Project
• 1615 L Street NW
• Suite 700
• Washington, DC 20036
• Lrainie_at_pewinternet.org
• 202-419-4500