Circus Circus

1
Circus Circus

• Micheal Douglas
• Heather Griffin
• Justin Thomas
• Jeff Younger
• Travis Wylie

2
Major Industry Players

• Industry make up
• Hilton and ITT
• Mirage Resorts
• MGM Grand Hotel/Casino

3
Operations

• Luxor
• Egyptian-themed hotel and casino
• Opened in 1993 to 10,000 people
• Connected to the Excalibur
• After 439.8 million in renovations
• 4,425 hotel rooms
• New casino space
• Five themed restaurants

4
Operations

• Excalibur
• Opened in 1990, took 294 million to build
• Medieval castle
• Drawbridge, moat, 4 castle walls, jugglers,
  peasants, serfs, etc.
• 23 of the organizations revenues

5
Operations

• Circus Circus Reno
• The Silver City Casino
• Slots-A-Fun
• 50 of
• Silvery Legacy (Reno)
• Monte Carlo (Las Vegas)
• Grand Victoria Riverboat Casino (Illinois)

6
Joint Ventures

• Currently engaged in three joint ventures
• Mirage Resorts
• Monte Carlo
• Hyatt Development Co.
• The Grand Victoria
• Eldorado Limited
• Silver Legacy
• Also a fourth
• Penetrate Canadian Market

7
New Ventures

• Mandalay Bay
• 950 Million
• Three other casino projects
• Detroit, Michigan
• Along the Mississippi Gulf
• Atlantic City

8
SWOT Analysis

• Strengths
• Financial power
• Established and well known name
• Wide range of entertainment choices
• Established outside of Las Vegas as well as
  within
• Coupled with other hotels and casinos
• Strong partnerships

9
SWOT Analysis

• Weakness
• Positioned in saturated markets
• Possible legal issues
• Revenues were down 35 in 1997 at the Luxor and
  Circus Circus

10
SWOT Analysis

• Opportunities
• Expansion into other areas of the country
• Growing gambling market
• Family appeal
• Other partnerships and joint ventures
• Constant Renovation

11
SWOT Analysis

• Threats
• Large Competitors
• Hostile acquisition
• Compliance with all extensive and intensive
  gaming regulations
• Possible failure in other endeavors (Detroit,
  Atlantic City, and along the Mississippi Gulf)

12
Questions

• ?