hybris company

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Moritz Zimmermann V.P. Product Management
Founder
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Agenda
hybris is the vendor of choice when
implementingdemand chain management solutions
based on Oracle 9iAS
Our showcase customer solved a complex B2B
integration scenario with the hybris solution
handling 500m of transaction volume
The hybris functionality stack is highly
complementary to other e-business applications
3
hybris is the vendor of choice when
implementingdemand chain management solutions
based on Oracle 9iAS
hybris develops and markets a software platform
to streamline the demand chain processes of our
customers.

• Founded 1997
• 1000 installations
• 60 sales and implementation partners (including
  names like EDS, CSC, T-Systems,Cap Gemini)
• Privately held
• Operating profitable since Q4 2002

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The hybris software platform addresses the key
business processes for demand chain management
and catalog based procurement
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hybris partners with system integrators to
deliver high quality solutions to our customers
and provide sales leverage
GOLD-PartnersSIs with a local focus targeting
medium sized customers (currently 50 partners)
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The hybris solution is perfectly fittedto the
demand of todays enterprise customers
Enterprise Software Buyer Behavior Enterprise Software Buyer Behavior hybris solution USPs
Past Present hybris solution USPs
Custom built solutions Standard software customizing Caters buy- and demand-side business processes with broad prepackaged standard functionality Component based platform including development tools delivering fast results, high reusability and extensibility
Bought with less planning Due diligence / increased scrutiny High investment security through state-of-the-art architecture based on open industry standards (J2EE, XML, Web Services)
Strategic, large-scale (enterprise wide) solution focus Smaller, tactical point solution focus Low and transparent total cost of ownership (TCO) through on-demand scalability for growing needs of capacity and functionality Low starting cost reduces barrier to investment
Longer payback(ROI 18-24 months) Shorter payback(ROI 4-12 months) Deployment in weeks not months reduces ROI dramatically
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Agenda
hybris is the vendor of choice when
implementingdemand chain management solutions
based on Oracle 9iAS
Our showcase customer solved a complex B2B
integration scenario with the hybris solution
handling 500m of transaction volume
The hybris functionality stack is highly
complementary to other e-business applications
8
Bechtle, a leading corporate reseller for IT
products services, is processing 40 of its
1.2bn turnover through its online sales
application built on hybris.

• Customer description
• Bechtle is the second largest corporate reseller
  for IT and services in Europe
• Customer need
• Replacing proprietary but functionally very
  advanced custom-built demand chain mgmt. solution
  to achieve lower TCO and higher reliability
• Customer objectives
• Reduce product information management cost
• Reduce catalog production cost
• Effectively integrate channel partners and key
  customers in solution
• Reduce operating costs
• Enhance performance and reliability
• Reduce customizing cost in a very rapidly
  changing business environment
• Pitched against
• SAP, ATG, IBM, Intershop
• Pitch won because of
• Software architecture
• Extensibility customizability of the software
  to tackle complex functionality
• Scalability
• Customer IT Department can customize software
  easily

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At Bechtle the hybris application supports a
broad range ofe-business initiatives on a
homogeneous platform

• Sell-Site
• Resellers
• Corporate Customers
• PRM Portal

Hosted Procurement for SME Customers

• B2B
• Demand-Chain-Management Application
• Personalization
• Multi-Channel Management
• Product-Configurator
• Complex Price Calculation
• Partner-Stores
• Merchandising

• ERP-System
• Products
• Availability
• Order-Entry

BechtlePrint-Catalog
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Customer Showcase Live Demo
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hybris integrates seamlessly and in realtime with
the SAP back-end of Bechtle

• B2B
• Demand-Chain-Management Application
• Personalization
• Multi-Channel Management
• Product-Configurator
• Complex Price Calculation
• Partner-Stores
• Merchandising

• ERP-System
• Products
• Availability
• Order-Entry

12
Agenda
hybris is the vendor of choice when
implementingdemand chain management solutions
based on Oracle 9iAS
Our showcase customer solved a complex B2B
integration scenario with the hybris solution
handling 500m of transaction volume
The hybris functionality stack is highly
complementary to other e-business applications
13
The hybris functionality stack is highly
complementary to other e-business applications
hybrisFunctionality Stack
Demand Chain Mgmt. Catalog Mgmt. E-Commerce E-Proc
urement
Content Management ISVs
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The hybris software extends the Oracle 9iAS
platform with a component framework for demand
chain management and catalog management
Catalog Mgmt.
E-Commerce
Procure-ment
hybris Core
DemandChain Mgmt.
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hybris builds on Oracle 9iAS Integration for
seamless integration with back-end systems and
business partners
Sales Partner
Customer
Supplier 1
Supplier 2

• Back-End Systeme
• SAP
• Siebel
• Baan
• etc.

XML
XML
XML
XML
XML
XML
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The hybris solution USPs in a nutshell
Caters buy- and demand-side business processeswith broad prepackaged standard functionality Component based platform including development toolsdelivering fast results, high reusability and extensibility
High investment security through state-of-the-art architecturebased on open industry standards (J2EE, XML, Web Services)
Low and transparent total cost of ownership (TCO)through on-demand scalability for growing needs of capacity and functionality Low starting cost reduces barrier to investment
Deployment in weeks not months reduces ROI dramatically
17
Agenda
hybris is the vendor of choice when
implementingdemand chain management solutions
based on Oracle 9iAS
Our showcase customer solved a complex B2B
integration scenario with the hybris solution
handling 500m of transaction volume
The hybris functionality stack is highly
complementary to other e-business applications
18
www.hybris.com
Thanks for your attention