Development Communication Theory - PowerPoint PPT Presentation

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Development Communication Theory

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Development Communication Theory. Large-scale / dependency com. modernistic ... Social marketing communication. advocacy com. message strategy/ mixed media ... – PowerPoint PPT presentation

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Title: Development Communication Theory


1
Development Communication Theory
  • Large-scale / dependency com
  • modernistic
  • top-down flow/ vertical com
  • change agent
  • powerful media
  • persuasion
  • Alternative com/ grass root media
  • localised
  • community-based
  • participatory com
  • bottom-up approach/ horizontal com
  • share meanings
  • Social marketing communication
  • advocacy com
  • message strategy/ mixed media
  • peoples participation

- media exposure - impact/effect study - mass
medias role/ function
  • media culture
  • media audience
  • media policy
  • media representations

2
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advocacy
stake holders/ partners
??????????????
Participatory com
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?????????????/?????????????
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research-based
mixed com / channels
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3
Health Protection
  • ?????????????????????????????????????????????????
    ??????????

HEALTHY CONCEPT
  • ???????????????????????????????????

Health Activity
  • ????????????????????????????????????????
  • ?????????????????????????????????????????

Health Model
4
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Policy advocacy legislative
knowledge
Communication for health
persuasion
Monitoring/ evaluation
5
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  • ???. ???????????????
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  • ????????????????????????????????
    ?????????????????????
  • ????????????????????????
  • ???. ??????????/ ?????
  • R C- N
  • humanising health system
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