Leadership and Communication Strategies

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Leadership and Communication Strategies

• Professor Murray Johannsen
• Student Juan Pablo Silva

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Walt DisneyMaster of ImaginationI love
Mickey Mouse more than any woman I have ever
known.

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Walt Disney Biography

• Walt Disney transformed the entertainment
  industry, into what we know it today, during his
  43-year Hollywood career.
• Walter Elias Disney was born on December 5, 1901
  in Chicago Illinois. He was one of five children,
  four boys and a girl.
• He started at seven years old, selling small
  sketches, and drawings to nearby neighbours.
  Instead of doing his school work Walt doodled
  pictures of animals, and nature.
• Besides drawing, Walt liked acting and
  performing. At school he began to entertain his
  friends by imitating his silent screen hero,
  Charlie Chaplin. Later on, against his fathers
  permission, Walt would sneak out of the house at
  night to perform comical skits at local theaters.

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Walt Disney Biography

• During the fall of 1918, Walt joined the Red
  Cross and was sent overseas to France, where he
  spent a year driving an ambulance and
  chauffeuring Red Cross officials. His ambulance
  was covered from stem to stern, not with stock
  camouflage, but with Disney cartoons.
• Once he returned from France, he began producing
  short animated films for local businesses, in
  Kansas City.
• First Success The Alice Comedies
• On July 13, 1925, Walt married one of his first
  employees, Lillian Bounds, in Lewiston, Idaho.
  Later on they would be blessed with two
  daughters, Diane and Sharon .

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Walt Disney Biography

• His talents were first used in a silent cartoon
  entitled Plane Crazy. However, before the cartoon
  could be released, sound was introduced upon the
  motion picture industry.
• Mickey Mouse made his screen debut in Steamboat
  Willie, the world's first synchronized sound
  cartoon, which premiered at the Colony Theatre in
  New York on November 18, 1928.
• Walt Disney held the patent for Technicolor for
  two years, allowing him to make the only colour
  cartoons. In 1932, the production entitled
  Flowers and Trees won Walt the first of his
  studio's Academy Awards.
• In 1937, he released The Old Mill, the first
  short subject to utilize the multi-plane camera
  technique.

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Walt Disney Biography

• On December 21, 1937, Snow White and the Seven
  Dwarfs, the first full-length animated musical
  feature, premiered at the Carthay Theatre in Los
  Angeles. This film is still considered one of the
  great feats and imperishable monuments of the
  motion picture industry.
• During the next five years, Walt Disney Studios
  completed other full-length animated classics
  such as Pinocchio, Fantasia, Dumbo, and Bambi.
• Walt's inquisitive mind and keen sense for
  education through entertainment resulted in
  several productions about wild animals that
  taught the importance of conserving the US nation
  outdoor heritage.

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Walt Disney Biography

• Walt Disney's dream of a clean, and organized
  amusement park, came true, as Disneyland Park
  opened in 1955.
• As a fabulous 17-million magic kingdom, soon had
  increased its investment tenfold, and by the
  beginning of its second quarter-century, had
  entertained more than 200 million people,
  including presidents, kings and queens, and
  royalty from all over the globe.

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Walt Disney Biography

• Disney began television production in 1954, and
  was among the first to present full-color
  programming with his Wonderful World of Color in
  1961.
• In 1965, Walt Disney personally directed the
  what he named design of an Experimental
  Prototype Community of Tomorrow (EPCOT), that
  would be built in a 43 square miles of virgin
  land--twice the size of Manhattan Island--in the
  center of the state of Florida. The project
  included a whole new "Disney world" of
  entertainment to with a new amusement theme park,
  and motel-hotel resort vacation center.
• After more than seven years of master planning
  and preparation, including 52 months of actual
  construction, the Walt Disney World Resort,
  including the Magic Kingdom Park, opened to the
  public as scheduled on October 1, 1971. EPCOT
  Center opened October 1, 1982, and on May 1,
  1989, the Disney-MGM Studios Theme Park opened.

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Walt Disney Biography

• A few years prior to his death on December 15,
  1966, Walt Disney took a deep interest in the
  establishment of California Institute of the
  Arts, a college-level professional school of all
  the creative and performing arts.
• Walt Disney is a legend a folk hero of the 20th
  century. His worldwide popularity was based upon
  the ideals which his name represents
  imagination, optimism, creation, and self-made
  success in the American tradition.

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The Walt Disney Company

• The Walt Disney Company is one of the largest
  media and entertainment corporations in the
  world. Founded on October 16, 1923 by brothers
  Walt and Roy Disney as a small animation studio,
  it became one of the largest Hollywood studios
  and owner of eleven theme parks and several
  television networks, including the American
  Broadcasting Company (ABC) and ESPN. It is known
  for its policy for targeting mainly to younger
  children and their families.
• Disney's corporate headquarters and primary
  production facilities are located in California
  at the Walt Disney Studios (Burbank)

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Criticism

• After the analysis of several books of Walt
  Disneys life, you get to the conclusion that
  most of them have been directed by the family
  foundation. Effectively there are at least three
  books that have the same line
• Walt Disney, an American Original, Bob Thomas,
  1976.
• Disneys World, Leonard Mosley, 1985.
• The Disney Version, Richard Schikel, 1985.

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Criticism

• If you review some of the information contained
  in these books, with what you find in the family
  archives, you will get to the conclusion that
  there is not much difference.
• So I started to research what we can call the
  other story just with the idea of having a wider
  vision. There is a writer called Marc Elliot that
  wrote the book, Walt Disney, Hollywoods Dark
  Prince. In this book, Eliot presents his view of
  the real Disney. He reveals Walts Disneys
  twenty five year association with J. Edgar
  Hoovers FBI, serving as a Hollywood-based
  official informant before being promoted the rank
  of Special Agent in Charge, rooting out
  Communists, subversives, and Jews.

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Criticism

• The author of this book makes several conjectures
  about Disneys parents. He affirms that he could
  have been adopted or eventually illegitimate.
  Because of this uncertainty and drama, his first
  movies (1936-1941) threaten the heroic quest
• Snow Whites poisoned apple
• Pinocchios growing nose
• Bambis forest fire
• Dumbos awkward ears
• Fantasias climatic sequence
• The author also makes an analysis of Disneyland.
  He says that Walt built this monument to his own
  legend and dedicated it to the memory of the
  happy childhood he never had.

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Criticism

• There is more information related to Walts
  phobic behavior for example his obsessive hand
  washing, heavy drinking, and sexual inadequacies.
  
• There are many stories surrounding the image of
  Walt Disney. Some people say he wasnt a real
  artist, some say he never created a character and
  that all the imagination came from his employees.
  
• Today, we see that famous characters in our life
  such as Microsofts founder, Bill Gates, are
  accused of not being the genius of their
  respective companies. I am sure that the history
  will judge.

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Legacy and leadership

• Walt Disney left values to the American society
  that were based in the following concepts
• Imagination
• Optimism
• Creation
• Self made success

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Legacy and Personality

• His beliefs and personality transformed the world
  of entertainment.
• His leadership created an empire.
• He is a real leader of our century.

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Family Treasure - Walt Disney Original
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Sources

• Disneys World A biography. Leonard Mosley,
  January 2002. Scarborough House.
• Walt Disney an American Original. Bob Thomas.
  May 1994, Disney Editions.
• Walt Disney Hollywoods Dark Prince. Mark Eliot
  1993. Carol Publishing Group.
• Disney Archives http//disney.go.com/vault/read/w
  alt/index.html
• Wikipedia http//en.wikipedia.org/wiki/The_Walt_
  Disney_Company
• Video created by Kristina

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If you can dream it, you can do it.