Universal Music Group

1
Universal Music Group

• By Patrick Keating
• Hayley Fox
• Brett MacKay
• Geoff Crain

2
Interesting Facts
3
Trends

• The industry is constantly improving their
  technology. i.e The evolution from cassettes to
  CDs.
• Universal Music Group (UMG) recognizes the
  internet as an effective way to distribute, and
  sell products globally.
• Steps to improve UMGs online presence consists
  buying ownership in YouTube and teaming up with
  the company SpiralFrog.

4
The Big 5

• Universal Music Group
• Warner Music
• EMI Group
• Sony Music Group
• BMG Entertainment

5
SWOT ANALYSIS

• STRENGTHS
• Low threat of new entrees
• Leading the music industry in global sales of
  music products
• Dominance in cellular market
• Customer loyalty
• Knowledgeable employees/ Music specialists (DOUG
  MORRIS)
• Large range and selection of products
• WEAKNESSES
• Loss of sales due to illegal downloading of music
  of the Internet
• Loss of new artist signings to other companies
  within The Big 5
• OPPORTUNITIES
• Expanding and developing new products to sell
• Ability to provide free online music
• Signing the new and popular upcoming artists
• Continuous expansion of entire company to other
  countries
• THREATS
• Emerging threats of new independent music labels
• Illegal, free downloading (Piracy)
• Constant competition The Big 5