CATERING

1
CATERING
2
WHAT IS CATERING?
PROVISION OF FOOD AND BEVERAGE FOR A SCHEDULED
EVENT OR TIME

• USUALLY A PRE-ARRANGED CONTRACT
• LIMITED MENU
• SPECIFIC COST
• SPECIFIC AUDIENCE
• FOOD IS EXTENSIVELY PREPPED/MEP

3
CATERING SERVICES

• FOOD
• BEVERAGES
• SETTINGS
• SERVICE STAFF

• VENUES
• MENU PLANNING
• SEATING
• LINENS

SERVICES
4
CATEGORIES OF CATERING

• INSTITUTIONAL
• NOT FOR PROFIT
• HOSPITALS
• UNIVERSITIES
• AIRLINES
• HOTELS

• SOCIAL
• PROFIT-DRIVEN
• CHARITIES
• CORPORATIONS
• INDIVIDUALS

5
CLIENTS

• HOSPITALS
• UNIVERSITIES
• BUSINESSES
• COMMUNITY GROUPS
• INDIVIDUALS
• INDUSTRIES

• MUSICIANS
• BRIDAL PARTIES
• ATHLETES
• ACTORS

6
CAREER OUTLOOK

• SALARY
• CONTRACTED 35-50K
• INDEPENDENT/OWNER 100-200K
• INSTITUTIONAL CATERING IS ON AN UPWARD TREND
• SOCIAL CATERING IS THE FASTEST GROWING SEGMENT

• REASONING
• KEEPS COSTS DOWN
• LARGER HOME KITCHENS
• CULINARY PROGRAMS
• FOOD KNOWLEDGE

7
CATERER PROFILE

• BRAINSTORM 3 SKILLS WHICH MAY BE NECESSARY TO
  BECOME A SUCCESSFUL CATERER
• WHAT ASPECTS DOES CATERING INVOLVE?
• HOW COULD YOU MANAGE SHORTCOMINGS IF THEY EXIST?

8
CATERER PROFILE

• CULINARY TALENT
• BUSINESS SENSE
• DESIGN SKILLS/SENSE OF STYLE
• INTERPERSONAL SKILLS
• HEALTH FOOD SAFETY TRAINING
• NETWORKING ABILITY

9
CATERING IDENTITY

• FIND/CREATE YOUR NICHE
• PLATTERS
• DESSERTS
• DIETARY CONCERNS
• CULTURAL

10
ON-PREMISE CATERING

• KITCHEN IS ON-SITE WHERE EVENT/DINING WILL TAKE
  PLACE
• EXAMPLES..
• CRUISE SHIPS COUNTRY CLUBS
• RESTAURANTS RELIGIOUS GROUPS
• BANQUET HALLS PRIVATE CLUB
• HOTELS RESORTS

11
OFF-PREMISE CATERING

• HAS PRODUCTION FACILITY BUT EVENTS ARE HELD
  ELSEWHERE

• CATERER OFTEN TRANSPORTS FOOD TO CHOSEN LOCATION
• REQUIRES LESS CAPITAL/OVERHEAD
• LESS VISIBLE LOCATION IS ACCEPTABLE
• LESS LIMITATIONS EXIST

• REQUIRES PHYSICAL STRENGTH
• TIME COMMITMENT FOR TRANSPORT
• EQUIPMENT RENTALS
• LESS CONTROLS

12
INSTITUTIONAL CATERING
CONTRACTED FOOD SERVICE

• RESPONSIBILITIES
• -ALL FOOD IS ORDERED AND PREPARED
• -STAFFING
• -MAINTENANCE
• -EFFICIENT

• CONTRACT FEEDER
• -LESS CREATIVE OPERATION
• EXAMPLES
• COLLEGES
• HOSPITALS
• NURSING HOMES

13
MOBILE CATERING
TAKING FOOD TO WHERE THE MARKET IS

• LOW-END
• FOOD TRUCKS
• REQUIRE PERMIT
• INSURANCES
• KEEN PLANNING
• LIMITED MENU ITEMS

• HIGH-END
• TRAILERS
• REQUIRE FLEXIBILITY
• ATTENTION TO DETAIL
• DIVERSE PERSONALITIES
• TIME CONSTRAINTS
• STATE OF THE ART EQUIPMENT
• STRESSFUL

14
NECESSITIES

• TANGIBLES INTANGIBLES
• KITCHEN EDUCATION
• SUPPLIES CULINARY TALENT
• DISPLAY PIECES SKILLS
• RECIPES MARKETING EFFORTS
• STAFF
• UNIFORMS
• ????