Layout Design

1
Layout Design

• In this class, you will learn that photographs,
  journaling, titles, enhancements, color, line,
  lettering, and shape are the building blocks of
  scrapbook design.

2
Layout Design Building Blocks

• Page Elements
• Photographs
• Journaling
• Titles
• Enhancements
• Paper

• Design Structure
• Balance
• Rule of Threes

• Object Placement
• Focal Point
• Rhythm
• Movement
• Contrast
• Unity
• Variety

• Design Elements
• Line
• Letter
• Shape

3
Successful Scrapbook Pages

• Success is due to the sum of the parts
• Proportion
• Number and shape of photographs
• Written words
• Colors and enhancements
• Transforming a plain piece of paper and
  photographs into a visually appealing
  story-telling device is the specialty of a
  scrapbook designer.

Building Blocks
Sum of the Parts
4
Photographs

• Select the photographs for the page.
• Pick photos that match the theme of the page.
• Choose the best shots and store the remaining
  photos for future.
• Identify the Focus Photo.

5
Journaling

• The written word is the complement to the
  photographs.
• Prepare tidbit journaling.

6
Title

• The title states the theme of the page.
• Compose the title.
• Think of several title options.
• Consider the style of the title
• Single Headline
• Mini-Headline
• Title and Subtitle

7
Paper

• Paper selection is very important.
• Select a color scheme that reflects the mood and
  theme of the page.
• Assign dominant, supporting, and accent roles to
  the colors selected.

8
Enhancements

• Make enhancement selections.
• Be sure to keep the enhancements in the same
  color scheme as the paper.
• The enhancements should reflect the theme of the
  page.
• Less is more.

9
Line

• The simplest design element, Line.
• Organize with Line.
• Strengthen your layout with Line.
• Create movement with Line

10
Organize with Line

• Divide your scrapbook page in thirds.
• Use the invisible grid to distribute
• Pictures
• Journaling
• Titles
• Page Enhancements
• Visible lines offer structure and unity to a
  layout.

11
Strengthen Your Layout with Line

• Select lines to add strength to a layout.
• Line comes in all shapes and sizes and mediums.
• Use line in
• Titles
• Borders
• Enhancements
• Object placement
• Use line to balance and unify a layout.

12
Line
13
Create Movement with Line

• Use line to guide a reader through a layout.
• Connect and divide elements with line.

Without Line
With Line
14
Lettering

• Letters are perceived by the reader in several
  ways
• As text to read
• As shape
• As a visual element

• The form of letters conveys a feeling and
  meaning.
• Lettering is prominent and has a strong impact.

15
Shape

• Shape is obtained through cropping photos.
• Cropping is the act of cutting away parts of a
  photograph to reframe the subject.
• Framing focuses the viewers attention on the
  picture.
• The most common shapes are
• Circle
• Square
• Rectangle
• Oval

16
Cropping

• When do I crop?
• What is the right shape?

17
Proportion
Disproportionate
Proportionate

• Remember the importance of scale.

18
Design Structure

• Now the fun begins!
• Once you understand the elements of design
  line, lettering, and shape you are prepared to
  use these raw materials within a structure.
• Not every layout uses all the design elements.

19
Balance

• In design, you balance Visual Interest.
• Different colors, shapes and sizes create various
  degrees of interest.
• It is the distribution of this interest that a
  scrapbooker attempts to control.

20
Balance and Weight
Light, Bright
Inanimate vs. Animate
Single vs. Group
Cool, Dark

• Weight, in scrapbook design, is determined by the
  amount of attention an element draws.
• Single vs. Group
• Inanimate vs. Animated
• Light Bright Colors vs. Cool Dark Colors

21
Balance and Equilibrium

• Scrapbookers rarely want things to be equal.
• Balance Unity without sacrificing variety.
• Sometimes it is desirable to throw off the
  balance to draw attention to one item.

22
Symmetry

• Formal Balance
• Mirror Image
• Similarity on either side of the central axis.
• Symmetry has great appeal.
• Symmetry reflects good shape relationships.

23
Asymmetry

• Informal Balance
• Without symmetry
• Asymmetry defies order and repetition.
• Variety is desired over order.
• Asymmetry generates interest.
• Asymmetry gives the artist more freedom.

24
Rule of Threes

• Asymmetry thrives on the balance of threes.
• Red, Blue, and Yellow three primary colors
• Hue, Value, and Intensity three characteristics
  of color
• The Rule of Threes creates balanced variety in
• Color Selection
• Page Distribution
• Object Placement

25
Balance Through Distribution

• Break your page into threes
• Vertically
• Horizontally
• Use the three segments to create an asymmetrical
  layout that maintains balance.
• Place objects on the page in design triangles.

26
Color Triangle

• The accent color is used in three places on the
  page.

27
Shape Triangle

• Place a shape in three places on the page that
  together form a triangle.

28
Enhancement Triangle

• Place enhancements in three places to achieve an
  Enhancement Triangle.

29
Object Placement

• Final Step
• Organize the elements on the page.
• Text and Imagery Positive Aspects of Design
• Empty Space Negative Aspects of Design

Designed with Trapped White Space
Designed with Resting Space
30
Focal Point

• Create a focal point that guides the reader to
  the heart of your design.

31
Rhythm

• Repeat elements like color, shape and texture
  across the pages to give the design vitality.

32
Movement

• Use overlapping elements and line to create
  movement on the page.
• Create relationships between elements on a page
  that give the illusion of moving in and around
  the page space.

33
Contrast

• Contrast shapes and color for increased visual
  interest and dynamic scrapbook pages.

34
Unity

• Unity is the coordination of the design elements
  in one harmonious scrapbook page.
• Relate all of the design elements to create a
  connected scrapbook page.

35
Variety

• Variety creates interest.
• Place photos and journal entries straight and on
  edge.
• Vary the size and shape of photos and mats.
• Create titles in a variety of fonts, shapes, and
  sizes.
• Use a variety of line lengths, shapes, and widths.

36
The Final Touch

• Enhancements extra details that help to state
  the theme.
• Carefully consider enhancements throughout the
  design process.
• Enhancements help to resolve minor design flaws
  as well as beautify a scrapbook page.
• Less is more!

37
Thumbnail Sketch Template

• A thumbnail sketch is a small, scaled-down
  version of an actual layout.
• The template and worksheets are one sixteenth the
  size of an actual 12 x 12 layout.