Case Study: Ubud Hanging Gardens Hotel, Bali

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Guest feedback has been positive and the books
have proved popular
Case Study Ubud Hanging Gardens Hotel, Bali
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Ubud Hanging Gardens
Built on a steep, terraced hillside, an ancient
temple across the plunging gorge, this Balinese
hideaway is often described as heaven on earth.
The Brief The Ultimate Library was asked to
upgrade the library of old books left behind by
former guests and create an intelligent new
reading and reference collection that helps guest
understand their environment and create a Sense
of Place. To reflect the brand values of
Orient-Express Hotels in helping guests better
discover their local world.
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The Solution

• A collection of the best 40 reading and reference
  books including guides, travel literature, local
  history, culture, nature and illustrated titles,
  for guests who wished to discover Bali at a
  different pace.
• Two small Suite libraries comprising a reading
  shelf and 5 illustrated books to inspire, inform
  and entertain.
• The Cinema Paradiso collection of 29 films
  featuring the very best in world cinema was added
  to the existing best of Hollywood collection and
  a Best of Bali and Asia collection is currently
  being added.
• Ultimate Library advised on operational
  procedures, presentation, security, marketing and
  other issues that enable this concept to be
  developed into a robust and scalable brand
  standard.
• The total cost for the trial was 3,000 with an
  ongoing 1,000 for annual upgrades

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• Offering you a Fully Comprehensive Service
• The Ultimate Library is a one-stop service from
  proposal through offering you a long term service
  to enhance your guest proposition
• Buying Service through our extensive contacts in
  the publishing world we are able to source the
  best prices and those hard to find titles
• Distribution. We will look for ways to overcome
  any importing challenges by distributing the
  goods through a local hub.
• Setting Up and Training Our local agents were on
  hand to set up the library, reconfigure DVD
  players, train hotel staff and visit the site
  regularly to discuss feedback and further
  requirements
• Marketing Guidelines. We provide marketing
  guidelines to maximise the potential of the hotel
  library. This includes complimentary booklists
  for hotels to send to their guests, for monthly
  newsletters or for the turn down service

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Feedback has been positive
Guest feedback has been positive and the books
have proved popular The library collection is
more professionally presented and maintained The
collections come across as thoughtful and
intelligent which reflect well on the brand Book
loss has been minimal with the help of strong
operational guidelines The library is a
welcome addition for our guests and the new books
are frequently used. And we have had a very
positive response to the villa collections. We
will be adding more books to the library and our
villas over the year to broaden the scope
Nicolas Pillet General Manager
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Please visit www.ultimatelibrary.co.uk for a
list of comprehensive case studies and for
further information on the full range of
services Ultimate library Contacts Hayley
Jeffries Sales Marketing Director hj_at_ultimatelib
rary.co.uk Tel [phone] Philip
Blackwell CEO Founder pb_at_ultimatelibrary.co.uk
Tel [phone] Ultimate Library 36 St
Giles Oxford Ox1 3LD Tel [phone]