Food Advertising Techniques

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Food Advertising Techniques
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The Facts

• Most tv stations, magazines newspapers rely on
  ads to make their money
• Average tv commercial is 30 secs
• Average child watches 10,000 food advertisements
  per year
• Only 2 of ads seen are for fruit and veggies

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• Convenience food candy companies spend the most
  on ads, over 2 billion dollars a year combined
• 30 secs of advertising during the Super Bowl in
  2010 was 2.6 million (86,666 a sec)
• Etrade Super Bowl Ad

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Brand Characters

• Food companies create characters to attract kids
  to their products
• Gives products a friendly face that kids can
  relate to
• Captain Crunch, Tony the Tiger, Toucan Sam, Snap
  Crackle Pop
• Rice Krispies Characters

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Jingles

• Catchy sayings and tunes to encourage customers
  to think of their products
• Short, catchy, repetitive, simplistic and easy to
  remember
• Its a honey of an O
• Silly Rabbitare for kids!

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Food Photography

• Food stylist and photographers are paid to make
  food look good
• Want to make you hungry just by looking at the ad
• Food is not always as it seems

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Gimmicks

• Premiums free gift with proofs of purchase or
  points collection
• Sweepstakes contests (details are inside
  package, so consumer must buy if they want to
  enter)
• Kids Clubs membership cards, newsletters and
  special offers