Relay Competency Center

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Relay Function Navigation
User Instructions For ease of navigating, make
sure you are in Slide Show View Show
mode. This tool has been developed to assist the
Sales Force with navigating the Relay Competency
Center (RCC) group. We hope this tool with be
helpful to you as you navigate!
Click on a button to go to the corresponding
group.
Marketing, Sales Support Groups
Customer Information Center (CIC)
Relay Competency Center
Sales Engineer Contact Center (SECC)
Field Based, Customer Facing Groups
OEM Sales
Product Application Specialists
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Position in Schneider Electric Organization

• Provides
• Relay products and solutions for industrial
  general purpose applications
• Industry segment expertise for competitive
  advantage and growth
• Product management for Square D and
  Telemecanique brands

• Role
• Relay Product Application Experts
• Product Marketing Management
• Product Design Engineering
• Product Manufacturing
• Product Testing
• Performance Management

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PRODUCT POSITIONING

• Square D 8501 Plug-In Relays
• Targeted to project jobs and end users (MRO)
• Sold individually
• Square D relays will still be sold through the
  traditional
• Square D distributor channel
• Main focus is U.S. market

• Zelio Plug-In Relays
• Targeted to OEM and large panel builders
• Sold in packages of 10
• Competitively priced for large quantity sales
• Sold through the traditional Square D
  distributor channel
• Marketed to national and international markets

• Positioning Objectives
• Establish Telemecanique brand as the preferred
  plug-in relay brand to OEMs, panel builders and
  system integrators
• Leverage existing Square D customer base to grow
  Telemecanique relay sales in its targeted markets
• Create pull through opportunities of other
  Schneider components
• Ensure the best market penetration and maximize
  margins
• Continue to expand the Square D and
  Telemecanique product lines

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ZELIO PLUG-IN RELAYS
RXM Miniature Relays - 3 to 12 Amps
RUM Universal Relays -10 Amps
RPM Power Relays - 15 Amps
RPF Power Relays - 30 Amps
RSB Interface Relays - 8 to 12 Amps
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8501 PLUG-IN RELAYS
8501R Control Relays - 3 to 12 Amps
8501R Power Relays -10 Amps
8501R Hermetically Sealed Relays - 5 Amps
8501K Universal Relays - 15 Amps
8501C Power Relays - 30 Amps
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NORTHFIELD, IL
Matt OKane Business Director General Manager
Field Support Group
Internal Support Group
Robert CarsonProduct Application Specialist
Cindy Pilch Marketing Manager
Peter Hess Customer Service Manager
Mike Roller Director of Engineering
Mike ODonnellMarketing Product Manager
Richard HullProduct Application Specialist
Jenny KiddCustomer Service Representative
Ruben ColmenaresProduct Engineering Manager
Kim Rogalin Product Application Specialist
Abbey Kocmond Marketing Coordinator
Dipin JainProduct Engineering Manager
Richard SmithCustomer Service Representative
Ronny JamesProduct Application Specialist
Gil RestrepoProduct Engineering Manager
Ken MeltonProduct Application Specialist
Engineering Lab
West - TBDProduct Application Specialist
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Matt OKaneBusiness Director General Manager
Peter Hess Customer Service Manager
Cindy Pilch Marketing Manager
Bill Moody Distribution Sales Manager
Product Application Specialists
Adam Steinback Manager of Strategic Partnerships
Direct Support
Indirect Support
Click on button to go to the corresponding person.
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Matt OKaneBusiness Director General
Manager(acting Sales Director)
Product Application Specialists

• Functions
• Field sales support
• Application support
• Training support

Click on button to go to the corresponding person.
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Mike RollerDirector of Engineering
Dipin JainEngineeringProduct Manager
Ruben ColmenaresEngineering Product Manager
Gil RestrepoEngineeringProduct Manager
OpenEngineering Product Manager

• Functions
• Product design
• Product engineering
• Product testing evaluation

Click on button to go to the corresponding person.
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Philippe MarieDirector of RD
Engineering LabMatt BarrChuck Johnson

• Functions
• Product design
• Product engineering
• Product testing evaluation

Click on button to go to the corresponding person.
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Cindy PilchMarketing Manager

• Functions
• Marketing
• Brand management
• Product positioning
• Product management
• Product applications
• Product pricing
• Product promotions

Click on button to go to the corresponding person.
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Peter HessCustomer Service Manager
Richard Smith Customer Service Representative

• Functions
• Customer service
• Call escalation
• Technical support

Click on button to go to the corresponding person.
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Matt OKane Business Director / General Manager
Major Areas of Responsibility Sales Channel
Strategy Marketing Engineering Procurement
PHOTO
Role in Relay Competency Center Manager Product
Application Specialists (PAS) Manager Marketing
personnel Manger Engineering personnel Manager
Procurement
Contact Information847-441-2520Matthew.OKane_at_us
.schneider-electric.com 191 Waukegan
RoadNorthfield, IL 60093
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Robert Carson Product Application Specialist
Major Areas of Responsibility Sales Joint
sales calls with Schneider Electric sales
force Support Technical and Application
expertiseCompetitive product assessmentProduct
selectionProduct training
PHOTO
Role in Relay Competency Center Product
Application Specialist (PAS)Northeast Region
Contact Information484-753-4855Robert.Carson_at_us.
schneider-electric.com 2002 Sproul Road, Suite
300Broomall, PA 19008
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Richard Hull Product Application Specialist
Major Areas of Responsibility Sales Joint
sales calls with Schneider Electric sales
force Support Technical and Application
expertiseCompetitive product assessmentProduct
selectionProduct training
PHOTO
Role in Relay Competency Center Product
Application Specialist (PAS)Mid-Atlantic Region
Contact Information865-475-9836Richard.Hull_at_us.s
chneider-electric.com 503 Alpine CircleTalbott,
TN 37877
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Ronny James Product Application Specialist
Major Areas of Responsibility Sales Joint
sales calls with Schneider Electric sales
force Support Technical and Application
expertiseCompetitive product assessmentProduct
selectionProduct training
PHOTO
Role in Relay Competency Center Product
Application Specialist (PAS)Mid South Region
Contact Information601-991-2019Ronny.James_at_us.sc
hneider-electric.com 5217 Meadow Oaks Park
DriveJackson, MS 39211
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Ken Melton Product Application Specialist
Major Areas of Responsibility Sales Joint
sales calls with Schneider Electric sales
force Support Technical and Application
expertiseCompetitive product assessmentProduct
selectionProduct training
PHOTO
Role in Relay Competency Center Product
Application Specialist (PAS)Southeast Region
Contact Information770-795-1321Ken.Melton_at_us.sch
neider-electric.com 4016 Southbrook
CourtKennesaw, GA 30152
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Kim Rogalin Product Application Specialist
Major Areas of Responsibility Sales Joint
sales calls with Schneider Electric sales
force Support Technical and Application
expertiseCompetitive product assessmentProduct
selectionProduct training
PHOTO
Role in Relay Competency Center Product
Application Specialist (PAS)Midwest Region
Contact Information312-296-3418Kim.Rogalin_at_us.sc
hneider-electric.com 1101 Iroquois Ave, Suite
1409Naperville, IL 60563
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Cindy Pilch Marketing Manager
Major Areas of Responsibility Marketing Product
and communications
PHOTO
Role in Relay Competency Center Manages
Marketing personnel, product pricing,
positioning and programs
Contact Information847-999-2733Cynthia.Pilch_at_us.
schneider-electric.com 191 Waukegan
RoadNorthfield, IL 60093
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Mike ODonnell Marketing Product Manager
Major Areas of Responsibility Product Management
Plug-in relays
PHOTO
Role in Relay Competency Center Marketing Product
Manager Product positioning management
Contact Information847-441-2524Mike.ODonnell_at_us.
schneider-electric.com 191 Waukegan
RoadNorthfield, IL 60093
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Abbey Kocmond Marketing Coordinator
Major Areas of Responsibility Marketing
Communications
PHOTO
Role in Relay Competency Center Marketing
Coordinator Design Marketing correspondence
Contact Information847-441-2539Abbey.Kocmond_at_us.
schneider-electric.com 191 Waukegan
RoadNorthfield, IL 60093
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Mike Roller Director of Engineering
Major Areas of Responsibility Engineering of RCC
products Local offering
PHOTO
Role in Relay Competency Center Director
Engineering
Contact Information847-999-2734Michael.Roller_at_us
.schneider-electric.com 191 Waukegan
RoadNorthfield, IL 60093
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Philippe Marie Director of RD - Global Offer
Major Areas of Responsibility Engineering of
Telemecanique global offering of plug-in
relays/sockets/accessories
PHOTO
Role in Relay Competency Center Director RD
Contact Information847-441-2523philippe.marie_at_us
.schneider-electric.com 191 Waukegan
RoadNorthfield, IL 60093
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Ruben Colmenares Engineering Product Manager
Major Areas of Responsibility Engineering
PHOTO
Role in Relay Competency Center Engineering
Product Manager Power plug-in Relays
Contact Information847-441-2542Ruben.Colmenares_at_
us.schneider-electric.com 191 Waukegan
RoadNorthfield, IL 60093
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Dipin Jain Engineering Product Manager
Major Areas of Responsibility Engineering
PHOTO
Role in Relay Competency Center Engineering
Product Manager International Product Management
Contact Information847-441-2535Dipin.Jain_at_us.sch
neider-electric.com 191 Waukegan RoadNorthfield,
IL 60093
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Gil Restrepo Engineering Product Manager
Major Areas of Responsibility Engineering
PHOTO
Role in Relay Competency Center Engineering
Product Manager Sockets and Accessories
Contact Information847-441-2531Gil.Restrepo_at_us.s
chneider-electric.com 191 Waukegan
RoadNorthfield, IL 60093
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Peter Hess Customer Service Manager
Major Areas of Responsibility Support Services
PHOTO
Role in Relay Competency Center Customer Service
Manager Call escalation supportProduct
Application Specialist Support
Contact Information847-999-2770Peter.Hess_at_us.sch
neider-electric.com 191 Waukegan RoadNorthfield,
IL 60093
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Richard Smith Customer Service Representative
Major Areas of Responsibility Support services
PHOTO
Role in Relay Competency Center Customer Service
RepresentativeCall Escalation Support
Contact Information847-999-2727Richard.Smith_at_us.
schneider-electric.com 191 Waukegan
RoadNorthfield, IL 60093
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INTERNAL SUPPORT
EXTERNAL SUPPORT

• Role
• Relay product specialist
• Relay application specialist
• Distributor training
• Customer visits

• Role
• Relay application specialist
• Relay level 2 technical support
• Relay product management marketing

• Functions
• Definition of value by brand features
• Positioning strategy
• Engineering design
• Market research
• Manufacturing
• Product Quality
• Application support to CIC
• Product support to CIC
• Marketing collateral through SECC

• Functions
• Sales support to Field Sales and Distributors
• Application support to customers
• Relay Product support group

• Related Contacts
• OEM Sales
• CIC (Customer Information Center)
• SECC (Sales Engineer Contact Center)
• Relay PAS (Product Application Specialists)

• Related Contacts
• CIC (Customer Information Center)
• SECC (Sales Engineer Contact Center)

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PRODUCT APPLICATION SPECIALISTS
To engage the PAS, see map or call the RCC at
1-847-999-2750
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CUSTOMER INFORMATION CENTER (CIC) SALES
ENGINEER CONTACT CENTER (SECC)
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FIELD SALES ENGINEER PRODUCT SUPPORT FOR RELAYS
Field Sales Engineer (FSE) Contact
FSE (Primary Contact Option)
FSE (Secondary Option if needed)
SECC Sales Engineer Contact Center 888-SQD-SECC
CIC Customer Information Center 888.SQUARED
LITERATURE catalogs, handouts, manuals, drawings
(via Banta, e-mail) PRODUCT SAMPLES for
internal customers only (sample order
process) RESEARCH cross-references, obsolete
product info. ORGANIZE info from/to customer,
virtual meeting, plan visit, etc. ARRANGE OEM
Technology and Solution Center (TASC) and AC
Industrial Solution Center involvement
Logistics, Order based expedites and inquiries
RCC Relay Competency Center Support Escalation
PRODUCT SUPPORT technical product support
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PRODUCT APPLICATION SPECIALIST TERRITORY COVERAGE
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OEM SALES
Gregg Morasca Vice President OEM
Sales 615-584-3529
Sandi Lakin Executive Secretary 847-925-3896
Dave Tracy Southeast RSM 954-331-2112
Jeff Shewman Northeast RSM 610-892-1683
Richard Odle Central RSM 918-384-1025
Dave Henrichs Midwest RSM 414-247-6210
Keith Munson West RSM 303-408-0241
Matt Douglas North Central RSM 847-925-3950
Charles Forsgard Director Strategic OEM
Accounts 919-217-6337
Dave Henrichs Manager Business Development 414-247
-6210
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OEM SALESNORTHEAST
Jeff Shewman Northeast RSM 610-892-1683
RCC Field Support
Robert ODonnell Manager 781-232-1304
Robert Carson PAS Northeast Region 484-753-4855
Richard Hull PAS Mid-Atlantic
Region 865-475-9386
Delaware is handled by Richard Hull
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OEM SALESNORTHEAST
RCC Field Support
Robert ODonnell 781-232-1304
Robert Carson PAS Northeast Region 484-753-4855
Juan Penaloza 315-560-9967
Robert Day 781-232-1305
Peter Duarte 781-232-1422
Scott Preston 781-571-9742
Robert Gallant 860-258-5707
Gary Shevlin 585-214-0205
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OEM SALESSOUTHEAST
David Tracy Southeast RSM 954-331-2112
RCC Field Support
Richard Hull PAS Mid-Atlantic
Region 865-475-9386
Geisy Penton 407-389-2323
Michael Johnson 813-342-6130
Jon Cieslewicz 919-217-6743
Robert Cietek 615-844-8794
Ty Pruitt 770-792-4835
Randall Loman 704-571-6023
Ken Melton PAS Southeast Region 770-795-1321
Thomas Lorenz 864-288-6384
Patricia Doering 904-348-3150
Valerie Tur 813-342-6138
John Yates 770-792-4880
Roger Manus 704-571-6025
Albert Fancher 770-792-4837
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OEM SALESCENTRAL
Richard Odle Central RSM 918-384-1025
RCC Field Support
Timothy Hines 205-408-7109
Brian Bennett 972-471-6172
Ronny James PAS South Central 601-991-2019
Jonathan Johnson 713-570-2107
Mitch Breaux 972-471-6143
Ken Melton PAS Southeast Region 770-795-1321
Andrew Korthames 918-749-6694
Bryan Buhler 504-837-9022
John Werts 918-625-1170
Rebecca Burgess 205-408-7114
Memphis is handled by Richard Hull
Kenneth Clark 972-471-6164
Thomas Worley 918-384-1019
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OEM SALESNORTH CENTRAL
Matt Douglas North Central RSM 847-925-3950
RCC Field Support
Kim Rogalin PAS Midwest Region 312-296-3418
Ralph Baughn Manager 248-457-4157
John Nin Manager 440-725-3397
Brian Clark 616-656-6742
Bill Cummings 847-736-7074
Anthony Di Stefano 847-925-3962
Eric Hopkins 317-202-6319
Ruby Gill 847-925-3915
Joe Middendorf 513-605-8031
Andrew Vavere 616-656-6738
Mark Prestemon 847-925-7773
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OEM SALESNORTH CENTRAL
RCC Field Support
Ralph Baughn 248-457-4157
Kim Rogalin PAS Midwest Region 312-296-3418
James Aras 248-457-4166
Angela Farina 248-457-4131
James LaRosa 248-457-4165
Greg Doozan 248-457-4149
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OEM SALESNORTH CENTRAL
RCC Field Support
John Nin 440-746-3164
Kim Rogalin PAS Midwest Region 312-296-3418
Ralph Gordyan 440-746-3152
Keith Welch 614-818-7522
Craig Witker 937-514-7294
Joseph Middendorf 513-605-8031
Ryan Sancraint 419-842-2148
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OEM SALESMIDWEST
Open Midwest RSM XXX
RCC Field Support
Kim Rogalin PAS Midwest Region 312-296-3418
Michael Buelt Manager 314-957-0203
Diane Morando Manager 763-543-5505
Eric Hanson 763-543-5500
Steven Breen 763-543-5500
Jake Dreske 414-687-6100
Steven Le Duc 920-494-3313
Douglas Marbach 414-247-6213
Jason Hensel 414-247-6214
James Voss 763-543-5506
Russell Yost 414-247-6212
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OEM SALESMIDWEST
Michael Buelt 314-957-0203
RCC Field Support
Kim Rogalin PAS Midwest Region 312-296-3418
Bruce Nixon 913-307-5862
Mike Kraft 515-280-1731
Ronny James PAS South Central 601-991-2019
Michael Plummer 314-957-0226
Terry Kruid 402-330-3753
Richard Moffet 913-307-5875
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OEM SALESWEST
Keith Munson West 303-408-0241
RCC Field Support
Open PAS West Region (handled by Peter Hess)
David Hausbeck 303-393-5823
Alex Beltran 925-730-3155
Michael Godinez 909-612-5400
Chris Heberlein 206-650-5116
Steven Smith 909-612-5451
Brian Gold 310-775-0055
Michael Grinter 303-324-3056
Steven Studebaker 510-816-0489
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End of the Document