The New Software AG

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The New Software AG
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H1 2006 Top Achievement 10 Revenue Growth
crossvision
Enterprise Transaction Systems (ETS)
10
9
234.8
210.8
176.0
157.9
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48.2
40.9
H1 2005
H1 2006
Net of currency incl. other revenue
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37 Years Heritage of Technology Leadership
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3,000 Customers Worldwide in All Industries
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Software AG Statement of Direction
Continues as the best transactional database
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No. 1 Position as European IT Systems Software
Provider
Customers in over 70 countries with 438 Million
Revenue in 2005

• RegionNorth America /Northern Europe47
  Revenue Share

• Region South27 Revenue Share

• Region Central Europe/ Asia26 Revenue Share

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Customer Feedback
Business Priorities
Process-driven Innovation
Single Viewof Information
Investment Protection
Service-OrientedArchitecture (SOA)
BusinessProcess Management
LegacyModernization
Technology Priorities
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The Paradigm Changes of the IT Industry
Software AG Back to Global Market Leadership
Goal
1970s
1980s
2000 -
1990s
2006 -
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SOA Implementation Challenges
Source IDC presentation 2006 by Rob Hailstone
Service Oriented Architecture Status
perceptions - the questions they raise
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The SOA Concept
Composite Applications
Business Processes
Retrieve Data
VerifyDetails
OrderEntry
OrderReview
ApproveOrder
InitiateShipment
SOAManagement Governance
Order Management
Business Service Orchestration
Enterprise Service Bus
Legacy Integration
Customer Data
Customer Interaction
Order History
Order Policy
Shipment
CRM
ERP
Customer Data
Orders
Logistics
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crossvision Open, standards-based SOA suite

• The crossvision Suite
• Supports and integrates flexible business
  processes across the organization
• Re-uses and leverages legacy systems and makes
  those assets available in an SOA
• Manages and governs the SOA landscape with
  CentraSite

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Software AG is a Leader in SOA Product Strategy
Software AG is No 1 in product strategy

• Software AG is best when registry is the
  paramount requirement (CentraSite)
• Software AG is the only one providing
  comprehensive registry/repository features today
  
• Software AG also provides strong capabilities for
  mainframe integration, especially for its
  existing customers

Strong
Currentoffering
Weak
Strategy
Weak
Strong
Source The Forrester WaveTM Enterprise Service
Bus, Q2 2006 by Ken Vollmer and Mike Gilpin.
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Global Partners 1 Strategy 3 Focus Areas
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Customer-Focused RD
Mobilizing the Customer Feedback Process
RD
Business Lines
Market/Customers
Sales/PS
Proof of Concept Projects
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Members of the International IT Leadership
Committee
International IT Leadership Committee
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Customer Driven Strategy
Enterprise Transaction Systems (ETS)
crossvision(The SOA Suite)
LegacyModernization
High performance mission-critical applications
and databases
Modernization of mission critical custom
applications
New growth potentialwith a Service-Oriented
Architecture (SOA)
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Legacy Integration and Modernization for SOA
Enablement
Legacy
Modernization
Extending
Refactoring
Integrating
Extending, refactoring and integrating legacy
applications with an SOA increases the return on
IT assets.
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High Performance Transactional
Database Engine
SOA and Web Services
Adabas Gateways
Event-DrivenDistribution
EventReplicatorfor Adabas

• Enterprise-wide interoperability
• High productivity for a low TCO
• Any data type, any data volume, any platform

SystemsManagement
AdabasManager
Mainframe, Linux, Unix, Windows
Cross-PlatformSupport
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Service-Oriented Development of Business
Applications
NaturalBusinessServices
SOA and Web Services
Application Designer
Rich Internet Applications

• One tool for any type of application
• High productivity to meet business goals quickly
• Agility to support and extend existing
  environments

Developer Productivity
Natural for Eclipse
Mainframe, Linux, Unix, Windows
Cross-PlatformSupport
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