Aethra company presentation

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Aethracompanypresentation

• Stefano Giaccaglia

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Aethra _at_ a glance

• PRESIDENT FOUNDER Giulio Viezzoli
• CEO Marco Viezzoli
• COMPANY FOUNDATION 1972
• HEADQUARTERS Ancona, Italy
• HUMAN RESOURCES
  300 employees
  (160 graduate-level engineers)

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Mission

• Aethra
• designs, develops
• and manufacture
• products of excellence
• and
• professional services
• for
• telecommunications
• and video communication

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Vision

• Aethra wants to become a global player in the
  video communications market and in highly
  specialized sectors of the telecommunications
  market
• providing products and solutions of excellence,
  for technology and design
• promoting and developing innovative and new
  generation services
• offering new integrated solutions

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Values
Excellence represents the heart of what Aethra is
and does both now and in the future

• in technology, with ever-continuing innovation
  and indisputed quality

• in Italian design, with an internationally
  recognisable style

• in partners and client relations based on
  maximum transparency, communication and
  responsibility

• in the people who work towards the companys
  evolution day by day, who contribute to its
  successes and grow with it professionally.

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Our history

• Started activities in 1972
• Historical cooperation with Telecom Italia,
  strong presence in the Italian market
• Worldwide expansion (from 1996)
  new branches, new
  distributors, new markets
• Higher quality product positioning (2006)
• Services integration into video communication
  global offer (2007)

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Our history in communication technology
Spin off Aethra.net services provider
XDSL CPE and Test equipment
Video communication over IP
ISDN termination and test equipment
Video communication introduction
Video transmission on analogue lines
Data transmission and testers
1972 1976 1987 1989 1991
1998 1999 2000 2003
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International memberships
European Telecommunications Standards
Institute (ETSI)
International Telecommunication Union (ITU)
Internet Engineering Task Force (IETF)
International Multimedia Telecommunications
Consortium (IMTC)
Institute of Electrical and Electronics
Engineers (IEEE)
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Commitment to innovation

• RESEARCH DEVELOPMENT
• over 10 of annual turnover is invested in RD
• participation in international committees, in
  order to ensure
• conformity to European and International
  standards
• continuous technical updating
• worldwide interoperability

• PRODUCTION
• outsourced to Celestica and other third parties
  in Italy around the world

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Thinking beyond Technology

• Aethra has a DNA of technology excellence
  recognized by the market since 35 years
• NOW
• Aethra wants to develop an additional trait of
  excellence across three fundamental domains
• FEATURES
• DESIGN
• CUSTOMER CARE

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The player with the longest experience
in
the videoconferencing industry
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New brand identity

• Goal
  repositioning the company
  in order to highlight
• Excellence in technology
• Excellence in design
• Quality and ergonomy
• The new identity illustrates these strategic
  changes!

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Aethra in the world
Aethra UK
Paris
Beijing
Ancona
Madrid
Shenzhen, Aethra
Technology
Headquarters
Miami, Aethra Inc.
Shanghai
Mexico City, Aethra Mexico
New Delhi
São Paulo, Aethra Ameris LTDA
companies
branches
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Think Green Strategy

• Aethra obtained ISO 14001 certification
  (environmental management standard) in 2005
• Environmental Impact Assessment to
• identify
• evaluate
• mitigate
• counterbalance these effects, when it is not
  possible to reduce them, using mechanisms
  established by the Kyoto Protocol -gt financing
  green projects
• Partnership with Climate Partner strategies and
  integrated solutions, sustainable applications
  and innovative products in voluntary climate
  protection.

effects on the environment caused by our
production/mobility (emissions, waste)
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Partners all over the world
Hungary Romania Bulgaria Slovenia Croatia Greece
Cyprus Turkey Malta Algeria Morocco South Africa
Egypt Lebanon Jordan Syria U.A.E. Oman Saudi
Arabia Kuwait Pakistan Qatar
India Sri Lanka Thailand Korea Malaysia Singapore
Hong Kong China Taiwan Japan Australia Canada Us
a Mexico Venezuela Brazil Peru Bolivia Chile Argen
tina
U.K. Ireland France Spain Portugal Switzerland Aus
tria Germany Holland Belgium Denmark Finland Norw
ay Sweden Russia Estonia Lithuania Latvia Ukraine
Poland Czech Rep. Slovak Rep.
Present covering of the world market
more than 60 countries
Aethra presence
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Product lines
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Market sectors
AUDIOVIDEO CONFERENCING
NETWORKING

• Network Access CPEs
• ISDN
• ADSL, ADSL2, ADSL2
• ADSL Wireless
• ShDSL
• VDSL
• VoIP/VOATM
• Full service/Triple play
• Network Carrier Class
• Access Systems
• ShDSL
• Ethernet over ShDSL

• Audioconferencing system
• Videophone
• Set-top
• Multimedia rollabout
• MCU and Gateway
• Codec

APPLICATIONS

• Telemedicine
• Distance Learning
• Public sector
• Videosurveillance
• Remote banking

TEST INSTRUMENTS

• Selective level meters
• ISDN
• ADSL
• SHDSL
• Wan Datacom
• E1 monitoring systems

RICH MEDIA SERVICES

• Traditional services
  (Audio-Video-Web conferencing, Streaming, Room
  Rental)
• Innovative services

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Videocommunication product line
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New videophoneMaia XC

• 7 TFT LCD 16/9
• H.323 and SIP protocols
• Not only videocommunication!
• Complete system for multimedia communications
• Web Browser
• E-mail Client
• Trait dunion between phone and PC world

Maia XC
Paolo Villa Design
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New set-topVega X3
Vega X3
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New set-top Vega X5
Vega X5
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Aethra HD Solution Vega X7

• Split system
• Multiple HD In/Out
• No fans!

• HD 720p 9 times CIF definition
• The High Definition allows you to
• enhance the user experience at only 1 Mbps
  bandwidth
• have more efficiency and capabilities also in
  vertical markets
• Telemedicine
• Distance learning
• Quality control

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HD AVC X7R and SD Camera
HD Codec
SD Camera
HD Camera

• X7R is the Vega X7 rack version
• You can have X7 and X7R with the new SD camera
• Increasing SD HD flexibility
• Saving cost if bandwidth is not available
• You can connect the Vega X7 up to 9 sites
• thanks to the integrated MCU

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Electra, new rollabout HD for telepresence

• High quality design from leading italian
  designer, Michele De Lucchi
• Almost hand-crafted,
  for details quality

• Elegant leather colored covers
• 6 off-the-rack colours unlimited choice
• Covers can be easily changed in just 10 minutes

Michele De Lucchi Design
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Electra, new rollabout HD for telepresence

• All-in-one system
• Integrates in a single cabinet a 50 plasma
  screen, a HD camera, a HD codec,
  multiple interfaces
• Flexible configurations, without additional
  external modules
• Integrated, multi-standard MCU connects up to 9
  sites

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Athena Main Features

• Attractive rollabout for meeting room of any size
• Modular system configurable on user needs
• monitor from 32 (2x32) to 52
• supported set-top and codec X3, X5, X7 and X7r
• SD or HD system

• High quality design from Italian designer Michele
  De Lucchi
• High quality video communication system with
  built-in MCU connecting up to 9 sites with
  Continuous Presence in mixed mode ISDN, IP-H.323
  and IP-SIP that can be moved very easily from one
  room to another one.
• Very competitive price.
• Easy to be shipped its light weight and its
  structure and small dimension make shipping easy
  and cheap.

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Athena Colors

• 6 different colors for plexiglas panel
• Sky Blue
• Aethra Orange
• Red Cherry
• Opal
• Pearl Grey
• Total Black
• 2 different colors for structure
• Dark Grey
• Black
• Possibility to choose plexiglas from a variety of
  colors

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Hydra Main Features (1/2)

• Desktop connectivity (Audio, Video and
  Data/H.239) for Aethra X-line Endpoints (Aethra
  Desktop Server-like functionality).
• Allows interactive data and video collaboration
  sessions between traditional End-points (H.239
  compliant) and PC users.
• Up to 6 PC (Audio, Video and Data) concurrent
  connections _at_256kbps
• Client free and unlimited downloadable.
• Easy-To-Use the Desktop User joins the
  conference from his PC Web-Browser.

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Hydra Main Features (2/2)

• Multivideo session created directly by the PC
  user who invites the traditional endpoints from
  the client interface (Live Console).
• Data-Only Mode support (with Call Back
  functionality)
• IP only and mixed IPISDN conferences support no
  external Gateways required
• Outlook Add-On for meeting invitations
• Built-in NAT and Firewall Traversal connectivity
  accessibility to multimedia sessions are
  guaranteed also to those employees outside the
  enterprise video network

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Hydra Application scenario example
Headquarters
Roadwarriors with VDT Clients on their PCs
Vega Desktop Server
Internet
Intranet
X5/X7 with embedded MCU
Branch Offices
Remote user with VDT Clients on her PC

• Technical specs
• Vega Desktop software has to be installed on a
  PC-Server with the following minimal requirements
  
• PIV, 2GHz, 1GB RAM
• OS Windows 2003 Server
• X5/X7 sw release 11.5.x or higher required

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Vega Desktop
Up to 6 desktop (_at_256 Kbps)

• Desktop connectivity (Audio, Video and Data)
  for Aethra embedded 9x MCU
  (Aethra Desktop
  Server- like functionality)
• Allows interactive video collaboration sessions
  between traditional end-points (room-based)
  and Desktop users (PC-based)
• Data Sharing between traditional
  videoconferencing End-points (H.239 compliant)
  and Desktop Users
• Conferencing Collaboration sessions scheduling
  through Outlook Add-On
• Built-in NAT and Firewall Traversal

Up to 8 connections
Vega Desktop
Aethra X5,X7Embedded MCUs
Traditional End-Points (H.323/H.320)
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Integrated solutions

• INTEGRATED SOLUTIONS

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Vertical applications
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Rich media and collaborationservices

• Traditional Services

• Conference call (automatic or assisted)

• Multivideoconference over ISDN and IP

• Webconference (optional SlideShow)

• Streaming (delayed or real-time)

• Room rental

• Consulting service

• Innovative Services
• Managed Services
• 3G Value Added Services

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3G Value Added Services

• Some applications
• Video Call Centre
• Infomobility
• Infotainment
• Video Dating
• V.I.P. videoconference
• Virtual Tour Operator
• Telemedicine
• Videosurveillance
• Video chat
• . . . .

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Networking Product Line Families

• Legacy Services over SHDSL
• Frame Relay
• TDM leased lines

• SMB/Branch Office Solutions
• Data-only Applications
• ADSL2/SHDSL Routers
• VoiceData Applications
• Integrated Access Devices

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Test Instruments portfolio
2Mb/s, ISDN, ADSL, SS7, Q.SIG
Monitoring systems
ISDN, ADSL, ShDSL, ADSL 2/2
Modular systems
xDSL, ISDN, V/X, V5.x, SS7
Hand-held systems
ISDN, V5x, Q.SIG, FR, SS7, ETHERNET, VoIP
Protocol analyzer
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Product and Company AwardsAbstract 2002-2008

• Agorà d'Oro National Award for best brand and
  coordinated image
• Agorà Association (June 2008)
• The Best New Videoconferencing Endpoints of the
  Year 2007, Maia XC
• Videoconferencing Insight (January 2008)
• The Best Videoconferencing Endpoints of the Year
  2007, Vega X7
• Videoconferencing Insight (January 2008)
• The Best products for remote healthcare at home
  in 2006, ViTA
• Videoconferencing Insight (February 2007)
• Videoconferencing Company of the Year 2006
• Videoconferencing Insight (January 2007)
• The Best Products of the Year 2004 and 2005 for
  Telemedicine
• Videoconferencing Insight (January 2005 and
  2006)
• Product Innovation of the Year Award 2005 -
  Telemedicine and Televideo Solutions, Eykona
  700/Stat 100
• Frost Sullivan (October 2005)
• Videoconferencing Insight (January 2006)
• 2003 Editors Choice Awards, Public
  Video-Payphone
• Communications Convergence (February 2003)

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Our references Multinational companies

• ABC Chile, Aprilia, Autogrill, Barilla, Benetton
  Group, De Longhi, El Cortes Ingles, Esselunga,
  Famosa, Ferrero, Finmeccanica, Fiat Auto,
  Fincantieri, Fujitsu, Gianfranco Ferrè, IPCC
  (Iran Petrochemical Commercial Co), Iveco, Knoll
  International, Madhi group UAE, Magneti Marelli,
  Meridiana, Merloni, Nestlè UAE, Parmalat,
  Piaggio, Pirelli, Saeco, Sara Lee Worldwide, SGS,
  Shepperton Film Studios-UK, Swatch, Valentino

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Our references Finance and Communication
FINANCE Assicurazioni Generali, Banca
Commerciale Italiana, Banca d'Italia, Banca di
Roma, Napoli, Sicilia, Ist. Bancario San
Paolo-IMI Turin, Cariplo, Mediobanca,Lombard
Hungary, Bank of Cyprus, ABN Amro Bank,
Unicredit, Canara Bank India, Indian Bank, Banco
Popular de España
COMMUNICATION RAI, Rete 7, Telepiù Due, CNN
(Atlanta, Georgia), Mobifon Romania, Vodafone
Australia, RTL Germany, ZDF Germany, Tim
Telecom Italia Mobile, TMI
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Our references TLC operators
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Our references Public Sector
ITALIAN MINISTRIES Economia Interni Lavoro
Risorse agricole Telecomunicazioni Istruzione
Università e Ricerca Difesa Regions and local
authorities (Lazio, Marche, Piemonte, Sardegna,
Valle d'Aosta, Sicilia) Associazioni Industriali
(Ancona, Campobasso, Naples, Potenza, Trento,
Varese)
FOREIGN MINISTRIES Ministero della Salute -
Cina Ministero della Difesa -Slovacchia
Ministero della Salute - Sud Africa Ministero
della Difesa Lettonia Ministero della Difesa
Romania Ministero dei Trasporti Cina
Ministero dellIstruzione Tailandia Ministero
della Difesa Arabia Saudita Ministero della
Difesa Australia Ministero della Difesa
Brasile Ministero della Giustizia - Croazia
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Our references Defence and Learning

• DEFENCE/ARMY
• USA, Italy, Korea, Jordan, Czech Rep. China UK
  Turkey Ecuador

EDUCATION AND LEARNING Istituto Nazionale di
Fisica Nucleare Polytechnics Milano, Taranto,
Torino Italian Universities (Ancona, Bologna,
lAquila, Napoli, Padova, Palermo, Roma)
Università australiane AVC University
College of Dublin Scottish Schools
American University of Beirut University
of Crete Universidad Autonoma del Estado
de Mexico Kent Council Project
Ministries of Education (Italy, Slovenia,
Thailand, Turkey)
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Thank you!