Consumption of wine in Russia (single person)

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• Consumption of wine in Russia (single person)
• 1980 21 liter per year
• 2008 5,5 liter per year
• 2010 7 liters per year
• Russian wine-drinking population will double by
  2020

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• Key trends of the Russian customers choice
• Practically NO attention towards the wine
  trademark
• (only 30 of customers can name the brands of
  wine, the rest dont)
• The choice is generally made based on the
• the type of wine (dry, sweet, etc.)
• the colour if wine (white, red, rose)
• the country of wine producing
• ONLY AFTER the customer have chosen (or shown)
  the requested type and country he chooses the
  bottle following his design favor (i.e. the
  unique shape of bottle)

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• Every tourist returning to Russia from Azores
• should keep in mind 3 essential things
• Azores are the home of the unique wine

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• Every tourist returning to Russia from Azores
• should keep in mind 3 essential things
• Azores are the home of the unique wine
• This wine is available in Russia

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• Every tourist returning to Russia from Azores
• should keep in mind 3 essential things
• Azores are the home of the unique wine
• This wine is available in Russia
• CVIP translated into Russian means QUALITY