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Offset

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... network Search engine optimization Nurture relationships Build brand loyalty Provide value to customers Reputation management ... Augmented reality ... – PowerPoint PPT presentation

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Title: Offset


1
Offset Beyond 2012
http//prnt.in/Zs5
Social Media for Offset Printers Kick It Up a
Notch! With Dan Freedland, Southwest Offset
Printing Mary Garnett, Printing Industries of
America
  • Offset Beyond Conference
  • June 4, 2012
  • Social Media for Offset Printers
  • Kick It Up a Notch!

2
Kodak at IPEX
http//prnt.in/Zs5
3
Agenda for Session
  • Why make the journey?
  • The big three FB, LI, T
  • Blogs
  • Focus Linked In
  • Facebook
  • Revenue Opportunities
  • 10 Steps to Kick It Up a Notch in Social Media

4
Why Make the JOURNEY?
  • Brand awareness/elevation
  • Grow the network
  • Search engine optimization
  • Nurture relationships
  • Build brand loyalty
  • Provide value to customers
  • Reputation management

5
What is Missing from the List?
  • Sales
  • Sales
  • Sales

6
Social Media for Offset Printers
  • Big Three
  • Facebook
  • Linked In
  • Twitter
  • Good, bad, and ugly of Twitter
  • Aggregators such as Tweetdeck
  • Twitterchats

7
Kick It Up a Notch! BLOGS
8
WHAT ARE YOU WAITING FOR???
9
Linked-In ExampleOpening Screen
10
Linked-InFields
11
Linked-InFields
12
Linked-In Fields
13
Linked-InFields
14
Linked-InFields
15
What Linked-In Groups?
  • Global Printing and Imaging Network (1,111) 7
  • Magazine Publishing (2,903) 27
  • PIASC (397) 5
  • Print and Print Procurement (11,840) 127
  • Printing Industries of America Networking Group
    (12,658) 252
  • Printing Sales Professionals (11,489) 177
  • Market Your Printing Company (2,810) 77
  • Printing News (3,170) 39
  • Inkjet Printing Professionals (5,894) 64
  • Printing Industries Group (3,403) 243
  • Find Me a Printing Source (3,186) 132
  • Social Networking in Printing (2,454) 91
  • NAPL Printing Business Executives (1,952) 29
  • Printing Company CEO (1,356) 26

16
FacebookQuad Graphics
17
FacebookPrimary Color
18
FacebookPrimary Color
19
FacebookSandy Alexander
20
FacebookSandy Alexander
21
Revenue Streams with Social Media
  • Creating New Revenue Streams With Social Media
  • Digital Edition
  • Hyperlinks
  • Moving Beyond
  • Create a Marketing Services Group Within Your
    Company
  • Mobile Apps
  • QR programs
  • Augmented reality
  • SEO/SEM services
  • Content Management
  • Content creation (blogging, editing)
  • Links, links, links

22
Product Innovation
23
From One to Eight Products!
24
Ten Steps to Kick It Up a Notch in Social Media
Step 1 Stop, look, and listen Step 2 Get
educated Step 3 Know your audience Step 4
Know yourself (and your company) Step 5
Determine how social media fits into your
business plan
25
Kick It Up a Notch--Ten Steps
Step 6 Determine who will do what,
expectations Step 7 Start a presence Step
8 Participate (FB, LI, Blog, T) Step 9
CommitJust Do It! Step 10 Measure success
(ROI)
26
Offset Beyond 2012
Questions? Thank you Dan Freedland Director,
Sales Marketing Southwest Offset Printing,
Inc. (310) 965-9106 d.freedland_at_southwestoffset.co
m Mary L. GarnettExecutive Vice
PresidentPrinting Industries of America(412)
259-1801mgarnett_at_printin.org
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