Title: Offset
1Offset Beyond 2012
http//prnt.in/Zs5
Social Media for Offset Printers Kick It Up a
Notch! With Dan Freedland, Southwest Offset
Printing Mary Garnett, Printing Industries of
America
- Offset Beyond Conference
- June 4, 2012
- Social Media for Offset Printers
- Kick It Up a Notch!
2Kodak at IPEX
http//prnt.in/Zs5
3Agenda for Session
- Why make the journey?
- The big three FB, LI, T
- Blogs
- Focus Linked In
- Facebook
- Revenue Opportunities
- 10 Steps to Kick It Up a Notch in Social Media
4Why Make the JOURNEY?
- Brand awareness/elevation
- Grow the network
- Search engine optimization
- Nurture relationships
- Build brand loyalty
- Provide value to customers
- Reputation management
5What is Missing from the List?
6Social Media for Offset Printers
- Big Three
- Facebook
- Linked In
- Twitter
- Good, bad, and ugly of Twitter
- Aggregators such as Tweetdeck
- Twitterchats
7Kick It Up a Notch! BLOGS
8WHAT ARE YOU WAITING FOR???
9Linked-In ExampleOpening Screen
10Linked-InFields
11Linked-InFields
12Linked-In Fields
13Linked-InFields
14Linked-InFields
15 What Linked-In Groups?
- Global Printing and Imaging Network (1,111) 7
- Magazine Publishing (2,903) 27
- PIASC (397) 5
- Print and Print Procurement (11,840) 127
- Printing Industries of America Networking Group
(12,658) 252 - Printing Sales Professionals (11,489) 177
- Market Your Printing Company (2,810) 77
- Printing News (3,170) 39
- Inkjet Printing Professionals (5,894) 64
- Printing Industries Group (3,403) 243
- Find Me a Printing Source (3,186) 132
- Social Networking in Printing (2,454) 91
- NAPL Printing Business Executives (1,952) 29
- Printing Company CEO (1,356) 26
16FacebookQuad Graphics
17FacebookPrimary Color
18FacebookPrimary Color
19FacebookSandy Alexander
20FacebookSandy Alexander
21Revenue Streams with Social Media
- Creating New Revenue Streams With Social Media
- Digital Edition
- Hyperlinks
- Moving Beyond
- Create a Marketing Services Group Within Your
Company - Mobile Apps
- QR programs
- Augmented reality
- SEO/SEM services
- Content Management
- Content creation (blogging, editing)
- Links, links, links
22Product Innovation
23From One to Eight Products!
24Ten Steps to Kick It Up a Notch in Social Media
Step 1 Stop, look, and listen Step 2 Get
educated Step 3 Know your audience Step 4
Know yourself (and your company) Step 5
Determine how social media fits into your
business plan
25Kick It Up a Notch--Ten Steps
Step 6 Determine who will do what,
expectations Step 7 Start a presence Step
8 Participate (FB, LI, Blog, T) Step 9
CommitJust Do It! Step 10 Measure success
(ROI)
26Offset Beyond 2012
Questions? Thank you Dan Freedland Director,
Sales Marketing Southwest Offset Printing,
Inc. (310) 965-9106 d.freedland_at_southwestoffset.co
m Mary L. GarnettExecutive Vice
PresidentPrinting Industries of America(412)
259-1801mgarnett_at_printin.org