International Business

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• International Business
• Term Paper Case Development
• (As part of learning in International Business)
• Some Guidelines

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• Steps to selection of Question
• for Case Study
• You can take up your own organization as a case
  to understand and explain the internationalization
  process of an MNE.
• You could pick any interesting aspect/question
  (pertaining to any business function viz.,
  finance, marketing, production/outsourcing,
  operations, information systems, HR, etc) and
  analyze it from the organizations
  internationalization perspective.
• A brief on the basics of Case Development and the
  process of developing a Case is given below for
  your reference

XIMB-CCR / Amar
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Step I Basics of Case Study
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Case Methodology of studyKey Characteristics I
nclusion of Context Richness of the context -
more variables than data pointsMultiple sources
of evidenceDistinctive strategies for research
design for analyses
XIMB-CCR / Amar
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Role of Theory / Hypothesis in Case
study  Follow the experimental
science Greater focus to the study Provides
direction to research
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Step IIProcess of Case Study
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Framework for Case Study
Localization of Business
Country Context
Industry Context
Growth Modes (MA, Public
Offer, International, etc)
Competitiveness

Firm Analysis
Resource Reconfiguration
XIMB-CCR / Amar
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Firm Level Analysis

• Corporate History
• Focus of the Case
• Focus / Research Area (s) Finance
• Marketing
• Human Resource
• Operations
• Information Technology
• Strategy
• Business Dynamics (interrelationships vectors)
• Corporate Performance

XIMB-CCR / Amar
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• Step III
• Secondary Data Collection Process
• (Immersing oneself into the issue and the
  problems associated with the issue that you want
  to deal with)

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How From where to collect Data

• Company Websites
• Company Annual Reports (last 5 years, get the
  financial figures analyze from your research
  perspective, etc)
• Internal Company Documents, Interviews with key
  people for details of the issues involved
• Magazine, Newspaper, Internet
• Databases CMIE
• ISI Emerging Markets
• Sansco - Annual Reports
• Related Research Articles EBSCO

XIMB-CCR / Amar
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• Step IV
• Data Collection from Company Techniques for
  Analyses

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Data Collection from Company Techniques for
Analysis

• Permutation Combination of
• Historical Company Data
• Study specific and relevant company documents
• Select Interviews with key people involved in
  the issue of your interest
• Across the Board Survey (employees / customers /
  intermediaries)
• Techniques (one or many) for Analyses
• Descriptive Statistics
• Multivariate Analyses (regression, factor,
  cluster, ANOVA, etc.)
• Event telling
• Story telling

XIMB-CCR / Amar
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• Step V
• Report Writing Case Development

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Some guidelines for your Case Write-ups

• Develop your Research Questions
• Review your questions freeze them
• Identify a few questions that are most relevant
  to your case and that you may delve with in
  greater detail
• Collect evidences to answer your questions
• Organize your evidences into tables, charts,
  figures, etc that can be presented as Exhibits in
  the Case
• Develop an outline,
• Write the story as an attempt to sew the various
  issues that will help in answering the questions
  and relate these issues to the exhibits of the
  case
• Raise relevant questions more than answering the
  questions themselves so that the reader should be
  able to analyze the case using the data given in
  the main text and exhibits himself/herself
• Essentially write a story with the main theme of
  one or two questions that you had chosen to focus
  on, some hints, thoughts, views on the case as
  guide posts to the case reader to lead to the
  reality or answers to the questions that you have
  already discovered from your own analysis of the
  case.

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Specifications of Case Write-up

• Title Page (case title, author name, title
  organizational affiliation) 1 page
• Key Questions in the Case Study 1 page
• Main Text 8-10 pages
• No. of Relevant Exhibits as Evidences up to 20
  pages
• References up to 2 pages