UNIVERSITY

1
UNIVERSITY COLLEGIATE CHALLENGE

• Commitment GOALS
• Get more than 15 schools to sign up this year
• Get more than 4,500 donor registrants.
• Lengthen the program to 6 weeks.
• Empower the participating schools 2 trophies
  let schools make contest rules
• Action

• KEEP THE MOMENTUM
• Sent weekly email updates
• Suggested wording for mass emails with
  hyperlinks to defaulted donor registry form
• Shared ideas from other campuses (although they
  stopped sending ideas to me, eventually)
• Played cheerleader
• Sent handouts supplies
• Sent template media releases

• RECRUITMENT
• Email to all volunteers
• Contact all colleges that had events in last
  year
• Secretary of State sent invite letter to all
  public school presidents

2
UNIVERSITY COLLEGIATE CHALLENGE

• Results
• 6 weeks is good length make sure to end
  before midterms
• 5,014 donors registered (16 participating
  schools)
• Focusing on special/individual competitors helps
  motivate students to sign up
• Donate Life bracelets arent quite as hot as
  they used to be, but still good item
• Getting media coverage helps! Some schools sent
  out own releases, too.
• MSUs key to success speaking to large lecture
  halls, distributing collecting donor registries
  on the spot, media coverage. WSUs and WMUs
  strengths info tables on campus, media coverage.
• Posters and table tents not that helpful order
  far fewer next year

• Next Steps
• Thank yous and post-event evaluations
• Trophy presentations plaques for cumulative
  500 DR
• PDSA
• Plans for 2007
• Thank you from SOS to schools, new give-away
  item, target a few schools for intense outreach
  on campus.