Following in Asia's Footsteps

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Following in Asia's Footsteps

• An inside look at how the game industry in the
  Western world has learned from Asia's successes
  in both development and business models.

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Gamers for Games

• From humble beginnings in a developers living
  room in 1988, the Game Developers Conference has
  grown to the largest professionals only gathering
  of videogame industry professionals

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My Experience
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Early Impressions

• First Visited Asia in 2000
• PC Game Rooms Just Getting Started
• Small PC Game Development Community
• Passionate Gamers
• Real World Socialization
• Competition and Community

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A Difficult Road

• Starting a New Company
• Past Experience a Good and Bad Thing
• Hellgate London the Game
• Hellgate London the Business Model
• Poor Presentation to Gamers
• No Support from Publishers

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Current Successes

• Gamers Moving from Subscription Models to
  Micro-Transactions
• 19 of Active Gamers in the U.S. Spend Money on
  In-Game, Virtual Items
• Subscriptions to online game services have
  decreased from 35 in 2008 to 28 in 2010

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Current Successes

• Zynga Recording Revenues of 460 Million Dollars
  US in Three Years
• About 90 of Zyngas Revenue Comes from Sale of
  Virtual Goods
• Dungeons Dragons Online Saw a 500 Growth in
  Revenues
• World of Warcraft, Champions Online, Star Trek
  Online mix Subscription and Micro-Transactions

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Current Successes

• Dungeons Dragons Online
• Lord of the Rings Online
• EverQuest Online
• Champions Online
• Who is next?

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Game Design

• Relatively New Concept for Both Gamers and
  Designers
• Who Has Done it Outside Gaming?
• What Games Lead the Way?
• Downloadable Content Makes Sense on the PC and
  Consoles
• Ask Players, Listen, and Deliver

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Supporting the Model

• Support for the Micro-Transaction Model Must Come
  From Publishers
• Cross-Promotion is Great, BUT
• Commit to Major Marketing Spends
• Turbine Makes a Big Bet

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Dungeons Dragons Online

• http//www.youtube.com/watch?vBp39BQRZzjM

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The Future

• Look Globally for Ideas
• Gamers are Gamers are Gamers
• Understand the Similarities, Celebrate the
  Differences
• Learn and Share

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Questions and Answers

• ?

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