America

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Americas Summit on National ParksAmericas
National Parks and 21st Century Trends,
Priorities, and Values Gaining Broad Support

• Video Games Friend, not Foe

• Erik Huey
• Senior Vice President, Government Affairs
• Entertainment Software Association

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1 A Vital Part of a 21st Century
Economy

• Including hardware sales, the industry generated
  25.1 billion in 2010
• Entertainment software is one of the fastest
  growing industries in the U.S. economy. From
  2005 to 2010, the industrys revenue more than
  doubled.
• Music for 2010 15B and Movie Box Office for
  2010 10.5B

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2 Changing Demographics

• 72 of American Households play Computer or Video
  Games
• Forty-two percent of all game players are women.
• In 2011, 29 percent of Americans over the age
• of 50 play video games, an increase
• in 1999.
• Over ninety-five percent of children under
• 18 play video games.
• 55 percent of gamers now play games on their
• phones or handheld devices.
• 40 percent of adults play online games.
• In August, Electronic Arts launched
• The Sims Social on Facebook, debuting with
  nearly 5 million active users,
• and dislodging Farmville as the 2 game played
  on the platform.

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3 - Exergaming

• Kids playing exergames like Wii Boxing, Cyber
  Trazer, Light Space, Sport Wall and Xavic burn 4
  to 6.7 calories per minute.
• President Obama purchased Just Dance 3 for his
  daughters Christmas gift, this year at Best Buy.
• First Lady, Michelle Obama, plays Dance Dance
  Revolution with her daughters over the holidays
  and said I just DDRed last weekend during the
  Partnership for a Healthier America.
• 3 of top 10 bestselling video games in 2010
  were dance games.

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Games and Fitness

• American families continue to be captivated by
  the rapidly expanding world of video game
  technology. Now more than ever before, playing
  video gameswith friends, families, and people
  across the worldis an integral, interactive part
  of the fabric of American life.
• This unprecedented level of participation and
  consumer demand enables video games to provide a
  powerful platform for encouraging American youth
  and their families to become more physically
  active.

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Games and Fitness

• The dancing genre like the exercise craze that
  drove videocassette sales in the 1980s branched
  out of the popularity of fitness games beginning
  in 2008 with Nintendo Co.s Wii Fit, which
  reintroduced the aerobic step platform in
  high-tech fashion to millions of living rooms
  around the world.
• The fitness game boom has since given way to
  dancing games, starting in November 2009 with
  Dance Central, a title developed by Harmonix
  and published by MTV Network.

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4 Gamification

• Constance Squire, White House Senior Policy
  Advisor
• White House convening of all departments and
  agencies involved in gamification
• Over 20 agencies, nearly 80 participants

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5 The Art of Video Games

• The Smithsonian American Art Museum appreciates
  games as art with its upcoming exhibit entitled
  The Art of Video Games
• Explore 40 years of video games with a focus on
  the evolution as an artistic medium, featuring 80
  games across genres.

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Playing Online On the Go in National Parks

• Industry innovations transform the way gamers
  play, interact and consume other media
• Every product with a screen plays games,
  stimulating consumer demand and boosting overall
  industry sales
• Of the top 10 paid apps available through Apples
  App Store, seven are games
• Market research firm Interpret recently reported
  8 million iPad owners in the U.S. use their
  device for game play
• 12 million unique users pay for virtual goods
  offered through online games each month
• There are over 500,000 apps in iTunes

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Est. Consumers Worldwide
2000 200 Million
2011 1.5 Billion
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NASA Imagery Boosts SSX
Inspired by real-world NASA topographical data,
EA Sports will re-launch SSX franchise (1/12)
with gamer choice of iconic mountains
Source EA Sports www.nasa.gov/open