Understanding Mobile Handheld Device Use and Adoption

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Understanding Mobile Handheld Device Use and
Adoption
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• An Exploratory research project
• IPO Model
• Input user characteristics, message/task
  characteristics
• Processtwo interacting use subprocesses of
  exploration and experimentation, assessment
• Outputoutcome of the use process, the actual
  adoption decision/behaviors

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Inputs Factors influencing use

• Individual Characteristics
• -Age
• -Technology self-efficacy
• -Cultural origin
• Technology Characteristics
• -Interface
• -network capabilities

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Inputs Factors influencing use

• Communication/Task Characteristics
• -Number of interacting participants
• -Immediacy of response desired
• -Volume of response desired
• -communication objectives
• Modalities of Mobility
• -Traveling, wandering, and visiting

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Inputs Factors influencing use

• Context
• -Economics factors and technological
  infrastructure
• -Social factors
• -Critical mass

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The Use Process

• First Step
• Choice of appropriate medium of communication and
  the level of synchronicity
• Choice of extent mode, and exclusiveness of use
• Adjustment of cognitive frame regarding technology

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The Use Process

• Second step
• Functional
• Impact on functional effectiveness and
  efficiency and on interpersonal relationships
• Psychosocial
• Psychosocial outcomes
• Relational
• Changing relationships among individuals

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Outputadoption outcome
A positive experience with the use process,
reflected in favorable assessment in terms of
functional, psychosocial, and relational,
outcomes, influenced adoption decisions and
behavior.

• continuity of use over time
• resource commitment

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Conclusion

• The areas of m-communication and m-commerce
  are promising, yet confusion is abundant. While
  we do not claim the findings presented here are
  exhaustive, we are hopeful the holistic framework
  presented will be valuable in advancing knowledge
  in the emerging area of m-communication and
  m-commerce.

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IPO model
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TAM
Technology Acceptance Model
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TAM

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TTF model

• Task-Technology Fit

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TTF model

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TTF model

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TTF model
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TTF model
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• THANK YOU!