The Sports Market

1
The Sports Market
2
Were still better!

3
Sports Appeal

• GOAAAALLL!
• Touchdown
• Grand slam
• Triple play
• Homerun!!
• Why are these terms so appealing to us?

4
What is Sports Marketing?
5
2 components of marketing
6
A Brief History

• Bill Veeck
• Mark McCormack
• HW read and be ready to discuss page 54 55!

7
Rank the Marketing of Sports
Rank Industry Size in billions
1 Real Estate 850.0
2 Retail Trade 639.9
4 Health Services 443.4
5 Construction 277.6
8 Utilities 205.6
11 Sports 152.0
15 Insurance 115.4
18 Legal Service 100.5
8
Careers in Sports Marketing
9
Debate
10
Professional VS. Amateur athletes
11
Recreational Sports
12
High School Sports
13
Geographic Location
14
NCAA Sports
15
NCAA
16
Professional Team Sports as a Business

• Read pg. 62 (professional sports entertainment)

17
Olympics
18
Olympics
19
Helping Factors
20
Helping Factors
21
Controversy of Olympic Competitors
22
Special Olympics
23
Women and Sports
24
Battle of the sexes
25
Extreme Sports
26
Extreme games
27
Homework

• -30pts for late assignments
• Key Terms
• 54, 58
• Quick Check
• 57, 68
• READ page 72 CHAPTER SUMMARY