Branding and Entertainment

1
Branding and Entertainment
2
The Role of Branding
3
Brand Identity Today
4
Different Identities
5
Fixed Brand Identity
6
The Value of Trademarks
7
Other Marks
8
Entertainment Brands on the Internet
9
Celebrities as Brands
10
Franchises
11
Film Franchises
12
Television Franchises
13
Crossover Artists
14
Archived Brands
15
Revenues, Profit, and Loss
16
Pricing strategies and Goals
17
Pricing Strategies and Goals
18
Net Profit Pricing
19
Pricing in Television and Radio Advertising
20
Pricing in the Television Industry
21
Enough for Profits
22
Concert Pricing
23
Brands and Pricing
24
Guess What ?

• -30pts for late assignments
• Key Terms pages 270 and 278
• Quick Check pages 277 and 284