Electrode Placement for Chest Leads, V1 to V6

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Chapter 11
C H A P T E R
11
Sport Tourism
Heather Gibson, University of Florida Sheranne
Fairley, University of Massachusetts Amherst
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Tourism and the Tourism Industry

• Rocky times for tourism industry
• Size of the tourism industry
• Range of services and products
• Motivations for travel and tourism
• Sport tourism

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International Sidebar

• Sport Museums
• Tourist attractions for domestic and
  international consumers
• Elements of many destinations tourism portfolios
• National Sports Museum (Melbourne, Australia)
• Tennis Heritage Collection
• International Learning Activities

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Types

• Active sport tourism
• Event sport tourism
• Nostalgia sport tourism

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Active Sport Tourism

• Travel to take part in sport
• Cruises
• Amateur sports
• Golf and skiing

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Event Sport Tourism

• Sport events as tourist attractions
• Hosting sport events that draw spectators as well
  as active sport tourists
• Two levels
• Hallmark
• Small scale

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Hallmark Events

• Major events drawing international attention
• Examples
• Carnivals and festivals such as Mardi Gras
• Cultural or religious events such as a British
  royal wedding
• Major sport events such as the Super Bowl 
• 
  

(continued)
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Hallmark Events (continued)

• Mega sporting events and the media
• Concept of destination image and host cities
• Aftermath and long-term consequences
• Recurring events vs. one-time events

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Small-Scale Event Sport Tourism

• Advantages of hosting small-scale events
• Variety of events fit the definition
• Professional and college-level sports
• Amateur sport events such as the Senior Games
• Need for community tourism agencies
• Convention and visitors bureau
• Sports commission

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Nostalgia Sport Tourism

• Redmonds examples
• Visiting sport halls of fame
• Taking sport-themed vacations
• Attending fantasy sport camps
• Touring famous sport stadia
• An underdeveloped area of study

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Sustainability and Sport Tourism

• Balancing the needs of today with those of the
  future
• Dimensions
• Social
• Economic
• Environmental

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Sidebars

• The Ultimate Sport Tourism Destination
• Walt Disney World Wide World of Sports
• Nostalgia Sport Tourism
• The World Golf Hall of Fame
• Sport Volunteer Tourism
• Travelling to Volunteer at Sporting Events
• Sydney Olympic Volunteer (SOV) Social Club

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Practical Application

• Ethics in sport tourism
• Controversy and the Olympic and Paralympic Games
• Critical thinking in sport tourism
• Sustainable development in tourism

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Three Review Questions

1. What are the major dimensions of sport tourism
   and the sport tourism industry?
2. What strategies might you suggest to your
   community to leverage the tourism associated with
   college sports?
3. How might we implement a sustainable development
   approach to future sport tourism ventures?