PNY?????Black Friday ???????

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PNY?????Black Friday???????

• ??
• --------------------------------------------------
  -
• 9534608 ???
• 9634524 ???
• 9634532 ???
• 9634543 ???

2007/12/28
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• ?????????????PNY ?????????????????????????????????
  ??????/??????,PNY ?2002????????,??PNY????????,??20
  05?????????,????????????????,?????????????????????
  ???????????
• ?????????

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• Black Friday
• ?????????(11??4????)???????,
• ????????????????,??????????
• ???????,???????????????,???
• ??????,??????,?????????????
• ??,???????????????????????
• ???????????,???????????????
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• ?????????????????,?????????
• ?????????????

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• ????????,??????????????????,???
• ???????????????????????????????
• ???????????,???????????????????
• ??????????,???????????,??????(?
• Wallmart)???????????????????????????
• ???????????????????????????????
• ????????????,?????????,????????
• ????????????????????,??????????
• ???????(?ToysRus?Best Buy)?????????????
• ???,???????????????,???????????
• ????,??,???????????????????????
• ???,???????????????????

6
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• ????USB???
• ??????,??????????????????????USB???????NAND???????
  ????????,????USB??,??????????????????????,????????
  ????????????,????,??MB?????????????????

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• ??????P??????,??????????????,???????????????????,?
  ?????,USB??????????????????,????????????,?????????
  ???,????????????????????,???????????,??????????
• ??????????????Black Friday?,???????????,??????????
  ??,??????????????????????????????????,???????????
  ?????????,??????,??????,??????????,???????????????
  ,??,?????????,????????????,???????????

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• ?????3C ???????????????????????,??????????????????
  ??????????????????????3C?,???????????(??????)?????
  (Communication),?????(Computer)????????????????

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• ??3C ??????????

??? (2003) (1)?3C ??????????????????,????????????????????????????????????????????????????????????????????????????????????(2)??????????????????????????(3)????????????????????(4)????????????????????????????
??? (2003) ?3C??????,????????????????????,??????????,?????????????????
??? (2004) (1)????????????????????????????,(2)?????????????????????,(3)????????????????????????,(4)?????????????????????????????
??? (2004) (1)?3C??????????????????????????????????????????????????????????,??????????????(2)???????????,?31-40?????????????????????????????????,?36.9???????????40,001-50,000??(3)???????????????????????????????????????????????????????????,????3C??????????(4)??????????,????3C??????????(5)????????????,????3C??????????
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• ??3C ?????????? (?)

??? (1996) ????????????,?????????????????????????? ???????????????????????????????????????? ??????????,??????????????,??????????????? ??,???????????????
??? (1998) 3C???????,??????????,????????????,3C ?????? ???,???????????,???????????,?????????
??? (2001) (1)???????????????????????????????????????? ??????????,????????????????????(2)????????? ??????,??????????????????????,??????????? ????????????(3)??????????????,??????,?????? ???????,??????????,??????????
??? (2001) ???????3C?????????,??????????????????????? ???????????????????????????????????,?????????????????????????????????
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• McCorkell(1997)??RFM ?????????,??RFM
  ????(Recent)???(Frequency)???(Monetary
  Value),?????????????????????????????,???????/?????
  ???,????????Kahan(1998)??RFM??????,?????????????,?
  ??????????????????????????????????????????,???????
  ??????????????????????,??????RFM
  ???????????????????????????

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• ?????
• ???????????????????????(Noise),????
• ???????????????????????????????
• ?,???????????????,?????????????
• ???????,?????????,????????????,
• ????,???????????????,??????????
• ???????,????????????????,??????
• ??????,??????,?????????????????

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• ?????????????(Averaging techniques)???????????????
  ??,????????????????,??????????????????????????????
  ?????????????????,???????????,???????????????????
  ??????
• 1. ????????????????????,?????????????
• 2. ????(Weighted average)???????????,???????a(???
• ??1),??????????????????,?????????????

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????
9? 1? 5? Black Friday Christmas Eve ??
1997 1.645 1.48 1.495 29.23 4.72 0.182
1998 1.587 1.523 1.51 29.73 4.64 0.201
1999 1.723 1.467 1.572 30.23 4.512 0.254
2000 1.698 1.501 1.576 31.25 4.84 0.232
2001 1.712 1.489 1.583 31.73 4.9 0.194
2002 1.756 1.526 1.612 32.64 4.92 0.246
2003 1.69 1.534 1.623 32.32 4.926 0.273
2004 1.705 1.518 1.61 32.75 4.935 0.275
2005 1.71 1.53 1.608 37.12 4.97 0.269
2006 1.745 1.552 1.635 34.01 4.99 0.288
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• RFM ????

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???
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RFM ?????(????)
????
???? ??????( R ) ???? ( F ) ??( m ) ????(Q) ????(m/Q)
1 90002463 6 7 5353 11 487
2 90002495 2 1 11469 6 1912
3 90002532 1 1 978 1 978
4 90002575 1 1 1930 1 1930
5 90002581 9 3 6617 8 827
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1. ????? (Recency)
????
????? ??(??) ????? ??????? 1(1 ?)
768 10.9
10.9 2(2 ?) 696 9.9
20.8 3(3 ?) 778
11.04 31.84 4(4 ?)
435 6.17
38.01 5(5 ?) 525
7.45 45.46 6(6 ?) 531
7.54 53 7(7
?) 1094 15.53
68.63 8(8 ?) 1121
15.91 84.44 9(9 ?) 1098
15.58 100 ??
7046 100
-
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????
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2. ????????? (Frequency)
????
???? ??(??) ????? ???????
1 2643 54.7545059 54.7545059
2 927 19.20447483 73.95898073
3 446 9.239693391 83.19867412
4 226 4.6819971 87.88067122
5 147 3.045369795 90.92604102
6 96 1.988812927 92.91485395
7 71 1.470892894 94.38574684
8?? 271 5.614253159 100
?? 4827 100 100
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???????
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3. ???????????(Money)
????
??????(?) ??(??) ????? ???????
0500 1489 30.8 30.8
5001000 1068 22.1 52.9
10001500 649 13.4 66.3
15002000 520 10.7 77
20002500 273 5.65 82.65
25003000 245 5.07 87.72
30003500 120 2.48 90.2
3500 ?? 463 9.59 100
?? 4827 100 100
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?????????
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RFM ??????
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RFM ?????
????
???? ?????( R ) ????( F ) ????M(m/Q) R2 (??) F10 (??) M5 (??) RFM????
90002463 19 7 0.4 38 70 2 110
90002495 15 1 5.8 30 10 29 69
90002532 14 1 1 28 10 5 43
90002575 14 1 2 28 10 10 48
90002581 14 1 4 28 10 20 58
90002607 20 2 0.8 40 20 4 64
90002632 17 1 3 34 10 15 59
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RFM ??????
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Market Share Month of September
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• Observations
• PNY holds the 3 share position YTD
• 1GB represents the largest segment within the
  category with 39 of the unit sell-thru
• 2GB represents 32 of YTD sell-thru

USB Unit Share YTD Sept 2007
Flash Drive Overview YTD Sept 2007
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????
??Black Friday??
??????68520????,??2280.4?/? (??),?????2007 Black
Friday??????35.7(2007),??81540?/?
???? ??() ??() ??() ??() Black Friday (?)
256MB 17 18.5 20 18.5 15080.49
512MB 33 24 35 30.66667 25000.56
1GB 30 37 33.1 33.36667 27200.718
2GB 16 19 8 14.33333 11680.74
4GB 3 1 2 2 1630.08
8GB 1 0.5 1.9 1.133333 920.412
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• ????
• Thank you !!!