1
Chapter 3

• Buyers and Online Behaviors
• By Greg Mannering, Molly Levin,
• Christian Marchan

2
Obsessive Internet Use Poses Risk of Isolation,
Depressionby Barbara Jamison

• Overuse of the Internet has many risks
• Isolation, depression, failure
• Sacrifice sleep, relationships, social
  interactions
• Suffer from mental illness, loneliness
• Similar risks as gambling
• Appeal of the Internet
• New identity, access to information
• Dont have to leave the house for entertainment,
  communication, shopping, etc.

3
Smoking Out Online Buyers
Written By Rebecca Lieb

• New York Tax on Cigarettes (One Pack 7.50)
• Sales decrease, Online Sales Increase (Savings
  5.50)
• Cigarette Vendors On Their Way Out
• Other Industries Automotive, Financial,
  Clothing, Computer Sales
• Growth Rate 15-20 within the next 5 years.
• Motives to Go Online Cost,
• Timeliness
• Necessity
• Specificity
• Research/Comparison
• Textbook talks about Small and Large Business
• shift marketing to Online efforts to offer
  incentives.

4
The Internet Transforms Modern Lifeby Steve
Almasy

• Over the past decade the internet has transformed
  the way we live, work, and play .
• Internet use has increased tremendously over the
  past 10 years. In the mid 1990s there were 4
  million users, today there are about 1 billion
  people going online.
• People are relying on the internet to
• Shop
• Get News
• Keep in contact with family and friends
• Pay bills
• The evolution of web 2.0 is changing our use.
  (broadband, blogs, wikis, RSS, etc.)
• In chapter 3 the textbook explains the various
  reasons we connect to the internet, which can be
  very valuable information from a marketing
  standpoint.