StudyLink - The Vision - PowerPoint PPT Presentation

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StudyLink - The Vision

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Title: PowerPoint Presentation Author: Jason Howard Last modified by: Clear Admit Created Date: 10/24/2005 4:30:44 AM Document presentation format – PowerPoint PPT presentation

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Learn more at: http://www1.udel.edu
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Title: StudyLink - The Vision


1
StudyLink - The Vision
  • Helping people realise their potential through
    learning - by creating the number one global
    education placement service.

2
StudyLink - By Numbers
  • Operating for 12 years
  • 30-40 people
  • 5 countries - Oz, UK, US, India, Japan
  • 700 education institution clients
  • 200,000 applicants per year
  • 4 million unique users per year

3
StudyLink Business Model
  • Traditionally advertising
  • Transitioning to transaction
  • Always technology focus

4
Transaction - Student Placement
  • Traditional education agent market
  • Our USP - Student First - Service is everything,
    Choice is critical
  • Use internet to source applicants and counsel
  • In-country support available
  • Online tracking and management of application
  • Document scanning and pdf file management
    (central hub for certifying originals)

5
Marketing
  • Dont do SEO
  • Partner with portals attracting target users
    (Guardian Newspaper in UK Yahoo Asia, UK, India
    etc)
  • Content is key
  • Word of mouth
  • Service is key

6
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7
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8
Internet word of mouth
  • Cost effective delivery of quality service
  • 24/7 enquiry routing - local language advice
    (auto and ad hoc)
  • central dbase records all interaction
  • live chat assistance
  • blogging and discussion
  • Dont ignore offline - integrated user experience

9
Future?
  • Connect applicants and schools (audio/video
    interviews) - Skype etc
  • RSS distribution of course content
  • Sales channel in the field

10
4 million students a year One student at a
time Putting the Student First
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