Design Movements

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Design Movements

• Arts Crafts
• Art Nouveau
• Art Deco
• Bauhaus
• Modernism
• De Stijl
• Memphis
• Post Modernism

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Arts Crafts 1850 - 1900

• Simplicity hand made
• Inspiration from nature plants, birds and
  animals.
• Natural forms and materials
• Colour and texture
• William Morris
• Have nothing in your houses that you do not know
  to be useful, or believe to be beautiful

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Arts Crafts
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• Some Victorian designers, led by William Morris,
  rejected the ideas of the industrial revolution.
• They believed that automation and mass production
  separated designers from their products, and that
  the crafts and workmanship of the past were dying
  out.
• These designers preferred to design and make
  products that were original and hand-crafted.
• The Arts and Crafts Movement produced designs
  based on forms in nature, such as animals and
  plants.
• Making the designs required highly skilled
  workers, so most of the products were too
  expensive for the average person to buy.

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Art Nouveau 1890 - 1905

• Curvy whiplash lines and stylised flowers
• Elongated lines, leaves, roots, buds seedpods.
• Exotic insects and peacock feathers
• Inspiration from Nature and the female form
• Charles Rennie Mackintosh
• Glasgow based designer architect
• Contrasting monochrome colours the use of
  geometric shapes in his work

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Art Nouveau
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• Mackintosh trained as an architect and interior
  designer in Glasgow, Scotland.
• He didnt like the fussy and over-decorated
  Victorian style that dominated the early Arts and
  Craft Movement.
• Mackintosh preferred to incorporate geometric
  shapes into his design.
• Much of his work is based around contrasting
  monochrome colours and the creative use of empty
  space.
• He developed what is known as the Glasgow
  Style.

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Art Deco 1925 - 1939

• Geometric forms
• Symmetry and repetition
• Zig-zagged geometric fan motifs and sunbursts
• Inspiration from ancient Egypt and Aztec Mexican
  Art
• Discovery of Tutankhamums tomb
• Machine age explicit use of man made materials
• Key designer Claris Cliff (ceramicist)

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Art Deco
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• Philosophy.
• Popular Modernism.
• Opulent architectural and decorative arts style
  which was a direct reaction to the post war
  austerity.
• It was regarded as a glamorous period.
• Style.
• Zig-Zagged, geometric fan motifs.
• Symmetry repetition.
• Inspiration from ancient Egypt.
• So what is Art Deco?..
• http//www.youtube.com/watch?vTHjB9r2McHAfeature
  related
• http//www.artofthestate.co.uk/london_photos/walli
  s_house.htm

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Bauhaus 1919 - 1933

• Form follows function
• Products for a machine age
• Every day objects for every day people
• Modern materials
• Simple, geometrically pure forms and clean lines
• Omitting decorative frills
• Walter Gropius, Marcel Breuer and Mies van der
  Rohe

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Bauhaus
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• The Bauhaus was a German art and architecture
  school which existed from 1919 to 1933. It was
  founded by Walter Gropius, a German architect.
• The Bauhaus wanted to design and manufacture
  products, architecture and print that was
  functional, cheap and compatible with mass
  production techniques.
• They believed strongly in honesty of materials
  and that a products function should be reflected
  in its aesthetic qualities.
• New materials and manufacturing processes
  provided a catalyst for much of their work.

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Examples

• Which Design Movement?
• Art Nouveau
• Key elements?
• Curvy whiplash lines and stylised flowers
• Elongated lines, leaves, roots, buds seedpods.
• Exotic insects and peacock feathers
• Inspiration from Nature and the female form

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Modernism.

• Was influences by industrial designs and made use
  of geometric shapes. Movements that are
  influenced by technological developments in
  industry are
• Bauhaus
• Art Deco
• De Stijl
• They rejected decorative forms and embraced a
  look that they felt was universally acceptable.
  It was a period of design, literature, music
  architecture that spans from 1920s to 1960s .
  Key figures include Le Corbusier a French
  designer architecture.
• Machines for living.

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Modernism
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De Stijl 1917 - 1931

• Black outlines
• Inspiration using extreme geometric designs,
  rectangles and primary colours
• Ultimate simplicity and abstraction
• Disconnected lines
• Inspired completely new designs in furniture
  architecture
• Artist Mondrian Designer Rietveld

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De Stijl
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1970s to the present day.

• By the 1980s the designer name or brand was
  important to consumers
• Designer labels spread from fashion to other
  areas of product design
• Promotion and packaging became a key part of the
  complete product.

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Memphis.

• The Memphis group was an alternative viewpoint to
  minimalism
• It was started by a group of Italian designers,
  led by Ettore Sottsass.
• They produced highly decorative laminates and
  humorous products.
• Their post modernism influence can be seen in
  many of today's products.

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Memphis.
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Post modernism

• The history
• It is largely influenced by the western European
  disillusionment caused from WW2.
• It is anything BUT the ordinary in that it
  presents extreme complexity, contradictory, and
  diversity.
• Diverse ideas, designs and innovations that are
  intended to provoke a reaction.
• Memphis is part of this design period also.

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Post Modernism.
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Post Modernism.

• It is also referred to as Modern Design
  includes Alberto Alessi, George Sowden (Memphis
  Designer) Mendini, the founder of the Italian
  Style, as key figures of this period.
• The movement likes combining new materials
  interesting combinations are key.

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Examples

• Which Design Movement?
• Bauhaus
•  
• Key elements?
• Form follows function
• Products for a machine age
• Every day objects for every day people
• Modern materials
• Simple, geometrically pure forms and clean lines

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Examples

• Which Design Movement?
•  Arts Crafts
• Key elements?
• Simplicity hand made
• Inspiration from nature plants, birds and
  animals.
• Natural forms and materials
• Colour and texture
• William Morris

27
Examples

• Which Design Movement?
•  Art Deco
• Key elements?
• Geometric forms
• Symmetry and repetition
• Zig-zagged geometric fan motifs and sunbursts
• Inspiration from ancient Egypt and Aztec Mexican
  Art

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Examples

• Which Design Movement?
•  Modernism
• Key elements?
• Was influences by industrial designs and made use
  of geometric shapes.
• Rejected decorative forms.

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Examples

• Which Design Movement?
• Post Modernism
•  Key elements?
• Modern design
• Creating a statement
• Designers Alessi Mendini
• What is the product?
• Juicy Salif
• By Alessi
• Its a juicer
• Function follows form!

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Examples

• Which Design Movement?
• De Stijl
•  
• Key elements?
• Inspiration from basic rectangles and primary
  colours
• Black outlines
• Geometric designs to the extreme
• Ultimate simplicity and abstraction
• Disconnected lines
• Artist Mondrian