Website Effectiveness

1
Website Effectiveness

• Group B
• Casey Caudill
• Josh Hauserman
• Sara Sievers
• Chris Simmons
• Amy Zak

2
Objectives

• Criteria for Website Effectiveness
• Rules for Cool Web Pages Dave Taylor
• Demonstration of Poor Website Design
• Web Pages That Suck Vincent Flanders
• Measuring Customer Satisfaction on the Web
• BizRate.com Raises Industry Bar with Launch of
  Next Generation Shopping Search Engine Business
  Wire

3
Rules for Cool Web Pages Dave Taylor

• Development and Maintenance
• Understand users and uses of site then design
  accordingly
• Be sparing with graphical elements
• Pages should load within no more then 30 seconds
• Minimize color palettes
• Design horizontally-oriented graphical elements
• Content-centric
• 1 qualified visitor is worth 12 anonymous
  browsers
• Keep info up to date

4
Navigation of Websites

• defines manner of in which visitors move through
  the website
• 3 Click rule
• Breadcrumbs
• Followed links
• Mystery meat navigation

5
(No Transcript)
6
(No Transcript)
7
Importance of Homepage Design Effectiveness

• Most Important page on websites ? gets the most
  page views on entire site
• Homepage is usually the starting point ?
  improving it can definitely increase the entire
  websites business value
• Customers evaluate homepage content to decide
  whether company is legit/credible

8
How to Make Homepage Effective (1)

• 1. Make sure site purpose is clear
• Include a one-sentence tagline
• Write a window title w/ good visibility
• Use Company name for effective search engine
  searches
• 2. Help Users Find What They Need
• Emphasize the sites top high-priority tasks
• Include a search input box

9
How to Make Homepage Effective (2)

• 3. Reveal Sit Content
• Show Examples of real site content
• Begin Link Names with the Most Important Keyword
• Offer Easy Access to Recent Homepage Features
• 4. Use Visual Design to Enhance, not Define
  Interaction Design
• Dont over-format critical content (navigation
  areas)
• Use meaningful graphics

10
Web Pages that Suck by Vincent Flanders

• The Biggest Web Design Mistakes of 2004
• Believing people care about you and your website
• A man from Mars can't figure out what your web
  site is about in less than 4 seconds
• Mystical belief in the power of Web Standards,
  Usability, and tableless CSS
• Using design elements that get in the way of your
  visitors.
• Navigational failure
• Using Mystery Meat Navigation

http//www.webpagesthatsuck.com/
11
The Biggest Web Design Mistakes of 2004

• Thinking your web site is your marketing strategy
• Site lacks Heroin Content
• Forgetting the purpose of the text
• Too much material on one page
• Confusing web design with a magic trick
• Misusing Flash
• Misunderstanding graphics
• AFFrontPage

12
Examples of Websites that Suck

• www.northcantonmedical.org
• http//historywired.si.edu/index.html
• www.facetroughgemstones.com
• www.thetoyguy.com
• www.frysteel.com/data/index.html
• www.daltonmailingservice.com

13

• Worlds leading comparison shopping site
  featuring 40,000 stores
• proprietary shopping search algorithm, orders
  stores by relevance, weighing many factors like
  prices, popularity and availability of products,
  as well as the reputation of stores that sell
  them.
• Within equal relevance bands, stores that pay are
  listed above those that do not. In this way,
  consumers can be sure that they are always
  getting the most relevant results

14

• Over 1 million reviews each month, has by far the
  largest continuous feedback network of any
  shopping search site worldwide
• BizRate.com's new searchengine will check product
  availability and pricing continuously and
  makefull-index updates four times per day
• will answer the majority of shopping search
  queries in under 20 milliseconds,approximately
  10-50 times faster than other leading search
  engines -- evenGoogle's
• http//www.bizrate.com/