Automotive Aftermarket Training for Business Managers

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Automotive Aftermarket Training for Business
Managers Service
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Chemical Application

• To sell automotive aftermarket chemicals you must
  become familiar with how they are applied.

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Rust Protection

• Rust protection is fogged into all the vehicle
  body catvities.
• Rust protection is not visible to the naked eye,
  but is visible under black light.
• This is a one-time application.

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Rust Protection continued

• Rust protection has a positive charge and will
  adhere to all bare metals
• It will also insulate wiring and interior door
  mechanisms.

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Undercoating

• Undercoating is sprayed on the underside of the
  vehicle to all painted surfaces.
• This is a one-time application.

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Undercoating continued

• We do not spray parts that create heat engine
  parts, exhaust and brake lines.
• Undercoating also has the unique property of
  'self healing' meaning that if a vehicle aquires
  a stone chip, the undercoating will mend itself.

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Paint Sealant

• Paint sealant is applied to the exterior of the
  vehicle and takes approximately thirty to forty
  minutes to cure.
• Paint sealant is re-applied every three years
  (at the owners expense.)

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Paint Sealant continued

• When buffing off paint sealant you must heat up
  the surface of the paint and impregnate the paint
  in order to fill in the peaks and valleys for a
  mirror-smooth finish.

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Fabric Protector

• Fabric protector is applied to all the fabric
  surfaces including head-liner and carpets.
• This is a one-time application.
• Floor mats are not covered under warranty.
• Fabric protector takes approximately 1 hour to
  dry.

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Leather/Vinyl Protector

• Leather/vinyl protector is applied to all leather
  and vinyl surfaces. This protector gives a
  semi-gloss finish.
• This is a one-time application, and should be
  applied with a clean applicator pad!

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Question

• Why should we sell aftermarket chemicals on new
  and pre-owned vehicles?A. To protect your
  customers investment by helping to prolong the
  life of their vehicle and keep it looking just
  like new!

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Question

• Why should I rust and undercoat my vehicle?
• 1. To protect your vehicle from the elements of
  extreme weather salt, sand, and sleet.
• 2. Undercoating will also help sound deaden and
  insulate the road noise.

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Question

• Why should I paint seal my vehicle?
• 1. Virtually eliminates the effects of harmful UV
  rays.
• 2. Bird droppings (very acidic and will eat
  through paint).
• 3. Tree sap.
• 4. Snow, sand and sleet.

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Question

• Why should I fabric protect my vehicle?
• 1. To avoid beverage stains (ex. Coffee, pop,
  juice.)
• 2. Food stains (ex. Ketchup, mustard.)
• 3. Body oils and suntan creams.
• 4. Shop grease and dirt.
• 5. Writing utensils.
• 6. Children!
• Note The fabric protector adheres to all the
  fabric fibres individually, to prevent the
  product from wearing off.

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Question

• Why should I leather/vinyl protect my vehicle
  when I can just wipe leather or vinyl clean?
• 1. Leather is porous and will absorb the stains
  from our clothes, body, and any of lifes'
  accidents.
• 2. Leather is a natural material and needs to be
  protected from wear and tear just like a
  well-used leather jacket!

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Frequently asked questions

• Q. How do I as a business manager package my
  products to obtain maximum gross?A. Price your
  products individually and then as a package to
  show the customer complete value for their
  dollar.A. If the customer is financing and they
  have a payment in mind , include your package in
  this cost and then disclose that they can also
  afford to protect their new purchase as well.
  A. Design a lease package for paint sealant and
  leather/vinyl or fabric. The customer is
  ultimately responsible for the interior and
  exterior of their vehicle.A. As a last resort
  use a waiver to explain to the customer that they
  have declined to purchase the protection package
  after being presented with it.

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Selling Features of the After-market package

• 1. No costly yearly checks, like some
  competitors.
• 2. No drips on garage floor or driveway.
• 3. No holes drilled to weaken the structure of
  the vehicle.
• 4. The warranties can be transferred if the
  customer wants to re-sell at a later date.
• 5. Product is used nation wide, so if the
  customer relocates convenient assistance is
  always available.

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What is a claim? How is it handled?

• Rust A claim is processed when the body panel
  has been perforated from the inside-out. A
  paperclip or must pass through the hole for there
  to be a claim.
• Undercoat All painted surfaces are covered for
  perforation in the underbody.
• Paint sealant Stone chips, fish eye, etching and
  scratches are not covered.
• Fabric protector leather/vinyl If the customer
  has a stain which they can not remove, and the
  dealership can not remove, contact your area
  representative for a claim investigation and
  repair.

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Frequenstly Asked Questions

• Where do I aquire more brochures or warranty
  contracts?
• Who do I call if my customer has a claim?
• What is the maximum amount of kilometers the
  vehicle can have on it to be considered a new car
  warranty?
• How long can the vehicle be in service before I
  have to register it as a pre-owned car?
• Who do I call if I need training for the business
  office or the service department?
• Where do I call if I have any questions or
  concerns?
• CALL NORTHERN SHIELD _at_ 1-800-913-9299

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In Closing...

• As long as you show compelling value and need for
  the product or service, the customer will always
  listen and buy!

www.northernshield.ca