KEY

1
Business Model FIFA
KEY PARTNERS
OFFER
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
KEY ACTIVITIES
For the game and for the world
FIFA Marketing services
Sponsors
TV Sales Distribution
CHANNELS
KEY RESOURCES
Soccer Clubs Worldwide
TV division
(cheap) Soccer players
Merchandise Licenses
Advertisers
FIFAConfederations
Technology
Mobile
Ticketing
FIFA WCTicket Fund
REVENUE STREAMS
COST STRUCTURE
soccer player Value?
Merchandise License fee
Football investments
Advertising sponsoring
TV radio License fee
1
2
Business Model South Africa WC 2010
KEY PARTNERS
OFFER
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
KEY ACTIVITIES
Soccer Games
On site Merchandise vuvuzela
Visitors (global)
South Africa Government
Advertising
CHANNELS
KEY RESOURCES
Tourism welcome to SA Facilities
Stadiums
Soccer players
Volunteers
Tourism Investments
Local Advertisers
REVENUE STREAMS
COST STRUCTURE
Merchandise
Rev share/ License FIFA
Retail (goods, food, hotels)
Hosting compensation from FIFA
Servicing FIFA licensed Sponsors
2