Abraham Maslow

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Abraham Maslow

• Applying Principles of Communication Psychology

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Maslows Theory

• Most people will respond positively to messages
  that will meet their particular needs at
  particular times.

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Ladder of Human Needs
Need to Help Others and Be Creative
Need to Be Somebody
Need to Belong
Safety and Security Needs
Basic Physical Needs
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Rung 1 - Basic Physical Needs
Food, shelter, clothing Until these needs are
reasonably well met, we think of little else.
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Rung 2 Safety and Security Needs
Keeping free from physical harm or mental abuse,
or from people who threaten our peace of mind.
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Rung 3 The Need to Belong
Most of us want to feel part of a group.
Families, gangs, co-workers.
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Rung 4 The Need to Be Somebody
We want to feel like were good at something. We
feel pleased at recognition and have fed our
egos.
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Rung 5 The Need to Help Others and Be Creative
We help those struggling on the lower rungs. We
become more creative, which makes life better for
all around us.
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What this means.

• If we identify the levels of needs and relate
  them to our communication,we can phrase our
  message to meet those needs. This earns us the
  reaction we wantwith no surprises!