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Ethical Issues in Management Sciences

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Title: Ethics in Marketing Research Practices Author: Stephen Leung Last modified by: Stephen Leung Created Date: 11/27/2003 6:27:11 AM Document presentation format – PowerPoint PPT presentation

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Title: Ethical Issues in Management Sciences


1
Ethical Issues in Management Sciences
  • Dr Stephen Leung
  • Department of Management Sciences
  • December 3, 2003

2
Core Courses FB2200 FB2201
  • Aim of MS I II
  • is to introduce the basic concepts of management
    sciences and discuss issues arising in applying
    these concepts to make business decisions.

3
Core Courses Management Sciences I II
  • The objectives are
  • to provide students with an understanding of
    collecting, describing, and presenting
    statistical data
  • to introduce the statistical techniques of data
    analysis, including estimation, hypothesis
    testing, regression analysis and forecasting

4
Why Survey? What Implications?
  • Centa-City Index
  • measures the changes in the prices and the pulse
    of the property market
  • Consumer Satisfaction Index
  • represents the satisfaction level of Hong Kong
    consumers towards the quality of most products
    sold in HK
  • HK Sustainable Development Index
  • is about balance between the community, business
    and government
  • aimed towards economic prosperity, environmental
    quality and social vibrancy

5
Honesty / Integrity
  • Falsifying data
  • curbstoning (or rocking-chair) interviewing
  • interviewers or observers complete interviews
    themselves or make up observed respondents
    behaviors
  • not follow sampling procedure
  • ask friends and relatives fill out survey
  • conveniently available to complete the survey
  • no need to follow up on the established call-back
    procedures

6
Responsibility
  • Selling of unnecessary or unwarranted research
    services
  • convincing that two or three forms of data
    collection methods, but only one method is
    appropriate
  • perform costly data analysis that is not
    consistent with the initial research design

7
Fairness
  • Consciously manipulating data structures
    inappropriately
  • data analysis procedures for the purpose of
    reporting a biased picture to the decision maker
  • do not report selected findings at all
  • research conducted by tobacco companies for 40
    years suggested that cigarette smoking was not a
    direct link to certain types of cancer

8
Respect
  • Create respondent abuse
  • selling the respondents names and demographic
    data without their approval
  • using infrared dye on questionnaires for the
    purpose of making a sales call
  • using hidden tape recorders without permission

9
Benevolence
  • Create respondent abuse
  • state that interviews are very short (in reality,
    last up to one hour)
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