Broaden Your Impact

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Broaden Your Impact A COSEE NOW Webinar
Series Session A Broader Impacts An
overview Hosted by Liesl Hotaling, COSEE NOW
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Quick tour of Elluminate Upper left List of
participants in the session Below list, raise
hand, laugh, express confusion, agree, disagree,
vote for multiple choice response Middle
left Chat box, can send message to room or
individual participants Lower left Turn
microphone on and off, adjust speaker
volume Middle column Whiteboard features
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White board Question Where are you from?
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Introduction to Broaden Your Impact webinar
series Session A Broader Impact An
Overview Session B Broader Impacts Whats the
big idea? Session C Examples of Broader Impact
A panel discussion Session D Broader Impact
Project Evaluation
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• Hand raise question
• Why are you interested in Broadening Your Impact?
• Involvement in public outreach is intrinsically
  rewarding.
• Increase number of graduate students interested
  in
• research field.
• C. Concerned by reports of science literacy in
  the U.S.
• D. It is a required portion of many proposals for
  research
• funding.

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Scientists involvement in EPO COSEE NOW sponsored
survey Annually 2004 2008 n 483 (R.R. 19)


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• Hand raise question
• What is your area of research?
• Oceanography
• Limnology
• Education
• Other

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Overview of what Broader Impacts means from the
National Science Foundation prospective
Bringing scientific research to the public
continues to increase in importance.
NSFs current generic merit review criteria for
project selection (What is the intellectual
merit of the proposed activity? and What are
the broader impacts of the proposed activity?)
went into effect on October 1, 1997.
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Overview of what Broader Impacts means from the
National Science Foundation prospective  Scientis
ts are required to include broader impact
activities to obtain or leverage funding, to
bolster status within peer groups, to enhance
professional development of graduate students,
and often are interested in the simple pleasure
of sharing their research with the world. The
goal of our webinar series is to offer examples
of broader impacts and assist participants in
knowing how to address broader impacts criterion.
 
http//www.nsf.gov/pubs/2002/nsf022/bicexamples.pd
f
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How NSF Panel Reviewers Evaluate Broader
Impacts What are the broader impacts of the
proposed activity? How well does the activity
advance discovery and understanding while
promoting teaching, training and learning?
How well does the proposed activity broaden the
participation of underrepresented groups (e.g.,
gender, ethnicity, disability, geographic,
etc.)? To what extent will it enhance the
infrastructure for research and education, such
as facilities, instrumentation, networks and
partnerships?
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How NSF Panel Reviewers Evaluate Broader
Impacts What are the broader impacts of the
proposed activity? Will the results be
disseminated broadly to enhance scientific and
technological understanding? What may be the
benefits of the proposed activity to society?
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News of Note In a bill introduced April 2010,
applicants seeking funding from the National
Science Foundation (NSF) and other governmental
agencies will soon need to spell out how they
plan to manage the data they hope to collect.
This request is part of a broader move by NSF and
other federal agencies to emphasize the
importance of community access to data. The new
policy, expected to roll out Fall 2010 would
require a researcher to submit a data management
plan as a two page supplement to any regular
grant proposal and be an element of the merit
review process. http//www.nsf.gov/news/news_summ
.jsp?cntn_id116928orgNSFfromnews
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Hand-raise question   How many of you have
submitted National Science Foundation (NSF)
proposals?  
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Hand raise question How many were successfully
funded?
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Hand raise question Have any participants
successfully funded proposals with other
agencies? A. National Oceanic and Atmospheric
Administration (NOAA)   B. National Aeronautics
and Space Administration (NASA)    C.
Environmental Protection Agency (EPA)    D.
Office of Naval Research (ONR)    E. Other
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• Whiteboard Question
• What type(s) of education and outreach
  activities?
•  
• Teach Science at College/University
• Contribute data to a web site
• Present at public meetings
• Advise media
• Judge science fairs
• Talk to K-12 students
• Develop educational programs/materials
• Present at K-12 teacher workshops
• Other

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Which EPO activities? Scientist Survey 08
Scientist Involvement in EPO

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Discussion Question Were the broader impact
activities successful, why or why not? Please
share/describe an activity and the level of
success attained and lessons learned.
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• Multiple Choice question
• What is your goal(s) when working with public
  audiences?
• Scientist Survey 08 Public Benefits to
  Scientists Involvement
• Increase understanding of science
• Providing accurate information
• Focus on environmental issues
• Assisting with decision making
• Increasing appreciation of science

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Public Benefit

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Multiple Choice question What is your greatest
barrier to participating or leading Education
and Outreach Activities?

1. Lack of time
2. Lack of financial support
3. No acknowledgement of effort
4. Lack of staff/support
5. Not sure what is needed/ Not sure how

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Greatest Barriers Science Survey 08 Barriers to
EPO

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Multiple Choice question What do you need to
assist with increasing your involvement with
education and outreach activities?

1. More funding or help with funding
2. More time
3. Institutional recognition/support
4. Match-making (finding an educational partner)

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What do scientists (you) need? Scientists survey
08 Assistance Needed

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Discussion Question What strategies could or
have be used to overcome some of the obstacles
mentioned? Which target audiences were
effectively reached? Why or why not
successful?
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Support with NSF Criterion II

• Open with core objective (who and why)
• Link to major educational player/partner
  already involved in your aforementioned who and
  why
• Statement of uniqueness relate to educational
  literature how are you contributing to
  education needs of your target audience?
• Close with evaluation plan how will you know
  you are successful.
• Please have a budget for your proposed work.

http//www.cosee.net/files/ coseenet/epo_guide2.pd
f
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Ocean Literacy - The Broad Concepts The COSEE
Network promotes ocean literacy principles, a
set of themed information sets, which if
mastered would render a person ocean
literate. The Earth has one big ocean with many
features. The ocean and life in the ocean shape
the features of the Earth. The ocean is a major
influence on weather and climate. The ocean makes
Earth habitable. The ocean supports a great
diversity of life and ecosystems. The ocean and
humans are inextricably interconnected. The ocean
is largely unexplored.  http//oceanliteracy.wp.c
oexploration.org/?page_id164
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• Metrics of successful partnership for scientists
• Find work more rewarding because a broader
  audience is interested and participating in their
  research.
• Positive impact on a scientists science
  (additional relevant data to incorporate through
  citizen science projects).
• Funding opportunities are improved.
• Increased sense of contribution to society
  (directly contributing to a more science literate
  public).
• Attract new students to the field of oceanography
• Recognized for service in the tenure and
  promotion process.

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• Metrics of successful partnership for educators
• More engaged in science teaching and feel
  connected to the scientific enterprise.
• More confident in teaching the nature and process
  of science and are better equipped to connect
  students/youth to ocean careers.
• Use real time data and current research to
  improve ocean literacy in their classrooms and in
  informal settings.

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Homework assignment
How to define and craft a good broader impact
statement   Overview of what Broader Impacts
means from the NSF prospective  High-Quality EPO
Project Plans 1. Have specific, clearly stated
goals. 2. Identify an appropriate audience, and
address the needs of that audience. 3. Identify
outcomes that are measurable. 4. Include a
timeframe for accomplishing objectives. 5.
Leverage or build on other EPO efforts rather
than duplicate existing resources. 6. Involve
professionals with appropriate scientific,
technical, and pedagogical expertise. 7. Include
a budget and funds to sufficiently complete the
proposed work. 8. Include plans for sufficient
staffing. 9. Create something of enduring
value. 10. Include a plan to evaluate the success
of the project
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Discrete Opportunities These EPO efforts can be
stand-alone activities or support larger,
existing efforts. Interact with teachers at a
professional development workshop. Consult
with informal science center staff on the
development of exhibits or public programs.
Make a public presentation at your own or a
nearby facility. Be interviewed by a
journalist about your work.  
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Sustained Opportunities Sustained EPO efforts may
allow you to develop more substantial
relationships with the education community.
Mentor a student for a science fair project.
Host an educator or student in your lab, on a
cruise, or in the field. Serve on an
EPO-oriented advisory or review panel. Be a
scientist-in-residence at a school, science
center, museum, or aquarium.  
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Product Development You may contribute to the
development of a tangible EPO product. Be a
content expert on a curriculum-development
team. Write a general-audience article about
your work. Work with web designers and
educators to produce online resources for
non-scientists. Create visualizations tailored
for classroom or educational program use.
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Example 1 What do you think? Our goal is to
facilitate the use of the general concepts and
research developed in this study to serve as
educational lessons that address the Ocean
Literacy Principles on the middle school and
high school level. These research-based lessons
will promote critical thinking and analytical
skills through the comprehension of basic
scientific principles, as well as meeting state
standards in science and mathematics.  We will
collaborate with XXXX on a series of informal and
formal activities for students, teachers, and
the general public.  We plan to mentor and
support a XXXX alumnus as an education consultant
to develop a data oriented lesson plan for
National Marine Educators Associations (NMEA)
Bridge website (www.vims.edu/bridge). 
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Continued This website is the most broadly used
web resource for K-12 educators looking for
marine and coastal lesson plans and
demonstrations.  Educators who have completed
the XXXX program are experts in educating
students in the geosciences, and are therefore
ideal go-betweens to translate scientific
research into concepts and lessons for students
and the general public.  As part of the
presentation of this lesson plan on the XXXX and
Bridge websites, we also plan to serve as an
online scientist in residence to answer
questions and hold discussions with educators
using the online materials.  We also plan to
serve a similar function for the XXXX program as
part of their teaching curriculum. 
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Example 2 What do you think? The core
educational objective of this proposal is to
develop a 12th grade ocean science module for
the XXX Department of Education that meets the
science Standards of XXX, the national Ocean
Literacy Standards, and the NASA GLOBE project.
A majority of the research data supporting this
module will be coming from regional (XXXXX) and
global ocean observations (ARGO, NASA). The
ultimate goal is to have the module incorporated
into the XXXXX 12th grade science curriculum and
for the module to be disseminated nationally
under the guidelines of NASA GLOBE. In addition,
map visualizations that result from this project
will be made available through a partnership
with XXXXX in XXXX which serves several XXXX
visitors per year. This is an aggressive
educational objective that will require
meaningful communication between XXX, NASA
GLOBE, 12th grade XXXX science teachers, me and
my graduate students. Because of this need we are
partnering with The Centers for Ocean Science
Education XXXXX to facilitate the educational
objective. We will work with the COSEE XXX
evaluator to.
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Example 3 What do you think? The overall goal of
the education and outreach plan for the XXXXX
effort will be to show the relevance and
importance of science and the natural resources
of the XXX River and Estuary in the everyday
lives of people living, working, and traveling in
the watershed and beyond. Design and create
educational display about XXXX with access to
real-time data from website through a computer
kiosk with a beacon/lighthouse theme or
appearance. Develop a public interface to help
interpret the data, putting data into context for
the general public. Provide a linkage between
the current water quality conditions and key
practices individuals can do to make a difference
for water quality. Provide additional
information at these Beacons to further
educate visitors about the local ecology.
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Please join us for a discussion of the examples
on the COSEE NOW Broader Impact
Forum http//coseenow.net/groups/broader-impacts/
forum/ Be brave, consider posting one of your
broader impact statements for discussion. If
not a member, please consider joininghttp//cose
enow.net/
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Upcoming Broaden Your Impact Webinar
Sessions Session B Broader Impacts Whats the
big idea? Date Wednesday, May 19, 2010
Time 1 pm ET, 10 am PTConveners Dr. J. Britt
Holbrook and Dr. Sharon Franks We will address
the larger context of broader impacts and the
spectrum of approaches PIs can take to
creatively and effectively address broader
impacts. Session C Examples of Broader Impact
A panel discussion Date Wednesday, May 26, 2010
Time 1 pm ET, 10 am PTConveners Dr. Josh
Kohut and Dr. Rick Keil We will discuss two
excellent examples of well constructed and
implemented BI activities.  Session D Broader
Impact Project Evaluation Date Wednesday, June
2, 2010 Time 1 pm ET, 10 am
PTConveners Chris Parsons What is BI project
evaluation and what can it do for you? We will
discuss and illustrate the evaluation process,
from getting to know your audience to determining
if your project worked. Chris Parsons of Word
Craft and the COSEE NOW evaluator will share tips
and techniques for developing and implementing
an evaluation plan.
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Thank you for attending!
Liesl Hotaling lieslhotaling_at_yahoo.com