Mark-it Self-Stick Dry-Erase Presentation May 04

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Section 13
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CompetitiveProduct Information
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Competitive Products General Information
50

• There are a couple of competitors in the
  marketplace that market a limited number of
  reuseable, self-stick dry-erase paper products.
• Two companies offer two SKUs and are limited to
  small format sheets (8 ½ x 11).
• Gowrite! products and InVision have made some
  inroads into Staples and Office Depot. They can
  also be found in the School Specialties catalog
  and some small school supply dealers.

4
Competitive Products Specific Gap Information
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• Products offered are limited to paper sheets and
  rolls.
• Dry-erase quality is good lacks the high gloss
  surface of the Mark-it products.
• Gowrite!s dry-erase surface ghosts easily and
  images are sometimes difficult to erase.
• Adhesive tends to leave behind a surface residue
  when removed.

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6
Section 14
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Customer and Associated Product Information
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Mark-it Paper Products Target Market Drivers
57

• Many end-users and distributors will be driven by
  the lower cost of paper.
• Paper products are more of a disposable/consumable
  product and will have more appeal to the various
  mass merchandisers.
• Paper will also serve a wider market segment
  within several different channels.

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Mark-it Paper Products Target Customers
57

• Designed for sales through school and office
  products dealers and catalogers.
• Mass merchandisers and other retail/mass
  merchandise outlets.
• Arts crafts dealers, hobby, drug and toy
  distributors. .

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Mark-it Film Products Target Market Drivers
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• Film is very durable and delivers a superior long
  lasting dry-erase surface for the money.
• Films self-stick adhesives are also a bit
  stronger than those of the paper products.
• Film is less influenced by temperature and
  humidity. Once installed it stays installed.

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Mark-it Film Products Target Market Drivers
59

• Mark-it Film is more expensive than the paper
  products and is designed to serve the more
  demanding requirements of every day use.
• Film is very durable and delivers a superior long
  lasting dry-erase surface for the money.  
• Films self-stick adhesives are also a bit
  stronger than those of the paper products.
• Film is less influenced by temperature and
  humidity. Once installed it stays installed.