[e-mail]

1
????????---???????????---

• ???,????????? ?????
• ruwen319_at_seed.net.tw
• ?????????,2004?10 ?8?
• ????,??

2
??????? ????
3
???????? ?????

• Teaching With the Media ????
• Teaching In the Media ????
• Teaching the Media ????

4
????????????
5
????????????

• ???????????????????,????????????????????
• ????????????
• ???????????,???????????
• ????????????????

6

• ???? (media criticism)
• ????(media watch)
• ????(media monitor)
• ?? (media literacy)
• ???? (media education)

7
????????????
8
??????????????
9
???????

• ??????
• ??????
• ?????????????
• ???????????
• ?????????????
• ???????????
• ????????????
• ???????????????

10
2002????????(media landscape)

• 1.??(newspapers)--474?,65???
• 2.??(magazines)8140?
• 3.????(radio stations)174?
• 4.??TV (wireless TVs5 ?
• 5.?????? (cable TVs)64?(??5?MSO)
• 6.??? (channels)140?
• 7. 24?????(24-hour news stations)8?
• 8.???(theaters)168?
• 9.????(books published)38900?
• ??????2300?

11
?????(media penetration)

• ??(TV) 99.6
• ????(Cable TV)85
• ?? (newspaper)0.4?/?
• ??????(net population)883??(38)
• ????(mobile num)2509?,
• (1.06 per person), ????

12
?????????????? ---????????---

• ????????????
• ??????????????
• ????????
• ???????
• ??????????
• ??????,????
• ?????,??????
• ????????????
• ?????????????

13
??????????????

• ?????????????
• ?????????????
• ??????????,
• ?????????????(????)

14
??????????

• ????????????????????
• ?????????????
• ????????????????????
• ???????????
• ?????????????

15
????????????????

• 1.?????????????????
• ????????2??46?????,???????
• ???10??????????(2.7 hr/day on TV along)
• ???1?????????(1.5 years on ads)
• ??????????? ?????(1200 hr/yr)
• ????64?? ???22??
• ??8??9?,?10???5.5?????

16
????????????????

• ???????????
• (communication rights for citizen)
• 1. ???????????
• 2. ?????????
• 3. ???????
• 4. ????????
• 5. ?????????
• (Right to receive media education)

17
???????????? (Critical Literacy
Perspective)?????

• 1.????????????????(culture specific)?
• 2.????????????????????,????????????? (decision-
  making process)?
• 3.???????????,???????? (social material)???????
• 4.??????,?????????,?????????????????
• 5.??????????(co-exist)????(substitute)?

18
??????????????(Kress,1992193)

• ??????????????????
• ????????,??????????????????????????
• ????????????

19
?????????--

• ??????????????????
• ???????(access)
• ??????(analyze)
• ??????(evaluate)
• ?????(communicate)
• ????????????????????????????,??????,??????????

20
????????????--?????????????????----

• The Media Literacy Education White Paper
• 1.2002?10????????????
• ???????
• 2.2003?5????????????,
• ???????????????? ?
• ???????? ?????????

21
?????? ??(Mission)

• ??????????????????,???????????,???????????????????
  ????
• ???????????????
• ??(liberating)
• ??(empowerment)

22
???????????

• ??(liberating)??????????????????,??????????????,
  ??????????????,?????????
• ??(empowerment)??????????????????????,???????????
  ?,????????????,?????????????????,????????(communit
  y standard),????????????

23
??????????--??????(community-based)?????????

• ?????????,?????????,??????????????????????????????
  ??????????????,?????????
• ????,??????????,?????????????,??????????(advocacy
  competency)
• ????/???????????????????

24
?????????

• ?????????(text)
• ??????(representation)
• ????????(audience)
• ??????(institute)
• ???????(access)

25
????????????
?????
26
????

• ???????????(???????)
• ???????????????
• ???????????????
• ??????????

27
????

• ????????????????????????????????
• ????????????????????????????????
• ?????????????????

28
???

• ?????????
• ??????????????
• ?????????????????
• ?????????????/????
• ??????????

29
????

• ???????????????????
• ?????????????????????
• ??????????????
• ??????????

30
????

• ??????????
• ??????
• ?????????????????
• ???????????
• ??????

31
???????????

• ????--????????
• ????
• ???????
• ???????
• ?????????
• ??????????
• ???????????

32
???????????

??????????
????
????
K-9 EJ
?????? High School College
???? Media Institutes
???? Social Education
??????????? ????? ?????
????
33
??????????????

• ????(life-long learning)?????
• ????????????,???????????????????????,????????????
  ??????

34
??????????????

• ?????????
• (media institute involvement)
• ?????,???????,?????????????,?????????

35
??????????

• ????????/????
• ????????
• ??????????,
• ??????????
• ????????????

36
????????????

• ????????????
• ????????????????
• ?????????????????
• ????????????? (procedural knowledge)
• ?????????????(domain knowledge)???
• . ???????????????????????

37
???????

• ???????

38
???????
39
???????

• ??????

40
????????????(Praxis-oriented philosophies)

• ???????????????
• ????????????????
• ????????????????????
• ??????????????????
• ????????????????????????????

41
???????????

• 1.?????(knowing-in-action)
• 2.??????(reflecting-in-action)
• 3.?????(reflecting-on-action)

42
???????

• ??????????/??
• ???????
• ??????

43
????????

• ?NIKE??
• ????-??Jordon?????
• ??????-??,????
• ??????Reebok????
• ??????-?????,????
• ????-????????????,?????

44
??????????

• ????????
• ?????/?????????????
• ???????,?????
• ???????????????????
• ??????????????????
• ??????????,?????????

45
?? ????????

• ???? ??????????
• ?????? ???????????
• http//www.mediaed.nccu.edu.tw

46
(No Transcript)
47
(No Transcript)
48
(No Transcript)
49
? ? ?? !

• --- ?????? ---
• E-Mail mediaed_at_nccu.edu.tw
• Website http//www.mediaed.nccu.edu.tw