Ch5:??????????

1
Ch5??????????

• ??? ??
• 100.07.

2
????

• 5.1 ???????
• 5.2 ??????????????
• 5.3 ???????
• 5.4 Carr????????
• 5.5 ??????
• 5.6 ???????
• 5.7 ?????????????

3
??

• ????????????????
• IT?????
• ????????

4
?5-1 ?????IT??????????
5
5.1 ???????

• ?????????????IT??????????????????????,IT?????,???
  ????????????(Isoquant)??????,??????(Output)
• ??,IT???????????????,
• ??IT???????,???????????????????
• IT????????,????????????,??????IT,??????????,??????
  ???????

??,?????????????????????
6
5.2 ??????????????

• ?????????????????????????????????,??????????????(
  1)??????????????(2)????????????(Value-Chain)?????
  ????????(3)?????????????????????????IT?????,????
  ????????IT???????????
• ??Porter?????????????????,??????????????MIS???????
  ?????????????

7
?????????IT(1/7)

• ???????????????????????????????
• ????????????PC???IBM?HP?Dell,????Nokia?Sony-Erics
  son?Motorola?,???????????????????
• ??????????????,?????????????,???????????????????
• ???????????????,?????????????????,?????????,?????
  ?????????????

8
?????????IT(2/7)

• ?????????????????????,????????????(????????)????,
  ???????????
• ?????????????????????????????????????????????????
  ??,?????????????????

9
?????????IT(3/7)

• ???????????????
• ?????????
• ????????????
• ???????????
• ???????
• ???????
• ???????????????????????(IA),????????????????
• ?????????????B2B??,??????????,?????????????????

10
?????????IT(4/7)

• ???????
• ????????Internet??????????????,???????,??????????
  ???
• ???????????IT,?????????????????????????????????,?
  ???????????????,????????????
• ????????
• ???????????????????????????(?????????????????),??
  ?????Internet???????????
• ?????????????e-Learning?????e-Bank?????????????
  ??????,????????????????

11
?????????IT(5/7)

• ????????
• ???????Internet???????????,??????,???????????????
  ??????,????????????????
• ??????(????),??
• ????????????????????,?????????????????,????????,?
  ???????B2B???
• ?????????????
• ????????
• ??????????????????????????(The Sixth Force)

12
?Amazon????
?YAHOO?Ebay?PayEasy????????
???????????????????????
????????????????????
1.??????????? 2.????????????????,??????????
??????? ???????
13

• MIS??????????????,????????????T/?S???????????????
  ??????,????Internet???????????????,???????????????
  ??????,????T??????????????,?T/?S???,???????????,??
  ?T???????,?????????????(TPS)?

14
?????????IT(6/7)

• ??????????(Generic Strategies)?IT
• ???????,Porter???????????????
• ?????????????????????,???????????
• ???????????????????????,??????????,??????????,???
  ????/???????????????????,????????????(??)????

15

• ?????????????????????????????????????????????????
  ????????????????????????????????????,?????????????
  ?????,???????????????????????

16
?????????IT(7/7)

• ??????????
• ????????????????,?????????????????????????????????
  ??????,?????????????????
• ????????????????????(Primary Activities)?????(Sup
  port Activities)?

17
?5-2 ????????
18
IT????????????

• ??????????????????,IT?????
• ?????????????
• ????????????????
• ??????????

19
?5-1 ?????????????
??IT????????????
20

• IT/IS?????
• IT????????????
• ???????,???????????????????,??????????????????IT??
  ??????????IT?????????????????????????????,??ERP??
  ?AP,?????????????,??Internet?????????????

21
5.3 ???????(1/3)

• ??????(RBV)?????
• RBV???????????????,???????????????????(Unique)???
  ?(Rare)??????(Differentiate)????????(Inimitable)??
  ????(Immobility)??,??5-3???????,?????IT???????,???
  ?????IT????????????????????,??????????????????????
  ?????????????

22
?5-3 RBV???????
23
?????? ?????????????

• Barney(1991)??????

(1) ??(Value) (2) ???(Rareness) (3) ??????
(Imperfect Imitability) (4) ????? (History
Dependent) (5) ????? (Casual Ambiguity) (6)
????? (Social Complexity) (7) ?????
(Insubstituability)
???????? (Firm Resource Heterogeneity) ??????????
(Firm Resource Immobility)
??????? (Sustained Competitive Advantage)
Page23
24
??????

• ????????
• ??
• ??
• ??(???????)
• ??(???????????)
• ?????????????,???????????????

Page24
25
??????

• ????????????????????
• ???
• ??
• ???????
• ????????
• ????????????
• ?????????????
• ????
• ????
• ??????

Page25
26
???????(2/3)

• ???????
• ??????????????????????????????????????????????????
  ??????,??????????????????????
• ????SIS??1960?????????????????--Sabre?
• ?????????AHS(American Hospital Supply)???1960?????
  ???????????,???????????(Analytic Systems
  Automatic Purchasing, IS ASAP) ?

27
???????(3/3)

• RBV?????
• RBV vs. ????????????,????IT?????????????,?RBV??,?
  ????IT????????????????,??????????????????????IT???
  ???????????????????
• RBV vs. Porter??RBV??Porter?????,?????
• ??????????,?Porter????????????????????
• ??????,?????????????????????,????(??)??????,?????
  ?????????????????
• ?????????????????????????????????

28
5.4 Carr????????

• ???????????????????,???ERP?CRM?SCM?EC?EB??????????
  ????????IT????????????????????,????????????
• ?????????????

29
?5-4 IT???????????
30
Carr????????(1/2)

• SIS???????
• Carr???????,Internet???IT??????????,????SIS???????
  ?,?????????
• ??????????????IS??,???IS????????????????,????????
  ???SIS???????,??????(Immobility)?
• ???/???????/?????????,?????IS(??ERP?CRM)????SAP?
  Oracle????????????,?????????
• ?????????????????IS?????,???????ERP???????????IS?
  ???????????????????????,??????SIS?????

31
Carr????????(2/2)

• ????????????????IT??????????????,????????????????
  ??,??????????????????????????IS,??SIS?????????????
  ?
• IT????(Commoditization)??????(Utility)Carr?????IS
  ????????????????????????(Utility),??????IT????????
  ???????????????IT???,??????????????,????IT?????,??
  ?????????????

32
?5-5 IT?????????SIS?????
33
5.5 ??????(CAT)(1/4)

• ??IT??????????????????,?????????????IT,????IT???Ca
  rr??,????????????????IT??????????????????,???,????
  ??????????????
• ????
• ????????????,?????????????????????????????????????
  ??????????????????????????????????????????????????

34
??????(CAT)(2/4)

• ???????
• Laudon Laudon???
• ??????(Organizational Capital)???????????????????
  ???,????IT?????????????
• ??????(Management Capital)?????IT?????????,?????
  ??IT?????,?IT?????????????
• ??????(Social Capital)???????????IT???????????,??
  Internet???????,??IT????????
• ????CA???,IT???????

35
??????(CAT)(3/4)

• ????????
• MIS???CA???????????,???????IS???IS???????????MIS?
  ?????????,?????IT??????IT???
• ?????CA??????IT?????????????????????Teece(1995)??
  ??????????????????????????????????????????
• ???????CA??Laudon Laudon(2006)????????
• ?5-6?????CA?IT/IS????????,????IT,???????????,?????
  ?,??????????????????????????!

36
?5-6 ??IT??????
37
??????(CAT)(4/4)

• ??????vs. Carr?IT???
• ????????????,??Carr?????????????
• ???IT vs.???IT??IT????????????,?Carr?????????????
  ?,???IT??????IT???????,MIS?????????,??????????????
  ???????????????????,???????MIS???????????,RBV?????
  ?,????????????
• ???IS??????????

38
5.6 ???????(1/5)

• ????(Contingent Theory)????,???,?????????,??????,?
  ???????,?????????????????(Fit)??????,?????????????
  ?????????
• ??IT???????,??????????(Alignment
  Approach)???IT??????????????????????,?????????????
  ????RBV???????????????????????????IT/IS,?????????
  ??,????????????????

39
???????(2/5)

• ??????
• ??(Competence)??????????,?????????????????????????
  ????????(Synergy)???????,????????????????,????????
  ????????,????????????????????????????????,???????
  ????????????????

40
?5-2 ????????????
41
???????(3/5)

• ???????
• ????RBV?????????????????????????????????,?21??????
  ??????,???????????????????????????,??????????????(
  DCT) ??????????,???????????????????? ?

42
?5-7 RBV?????DCT??????
43

• ???????????
• ????????????????????????,?????????????????????????
  ???????????????????DCT??????(1)
  ??????(Change-oriented)??????(2) ??????????(3)
  ?????????(4) ??????????????????????

44
???????(4/5)

• ?????????
• ?????(Hypercompetitive)???
• ???????,????????
• ??????????????????
• ??????????
• ?????????
• ?????????
• ???????????

45
???????(5/5)

• ?????????
• ??????????RBV??????,????????????,????????????????
  ??,????????????????????????????????,????????????,?
  ??????????
• ????????IT??
• ??????????,IT?????????
• ?????
• SOA???
• ???????
• ????

46
5.7 ?????????????(1/5)

• 21?????????????????????????????????????,??????????
  ??????????????????????????????????????
• ??????????
• ??????????
• ??????????????(SCM)????????????IT?????????????????
  ??????,?????????????????,????????????????????????,
  SCM???????????????????????????
• IT?????
• ???????????????????,?????????????????????

47
?????????????(2/5)

• ?????????
• ?????????
• ?????????????????,???????????????????????????????
  ,????????????????/???????????????????,????????????
  ??????????????(Network)?????(Chain)?
• IT?????
• ????????,?????IT???????????????IT,????????????????
  ???(IOIS)???????????,????????????????(PRM),???????
  ??????(CRM),??B2B?B2C???????

48
?????????????(3/5)

• ??????
• ???????????
• ??????????????????????????????????,?????????,?????
  ????????????????????????????????????????????
• ??????????????????????,????????(????)??,?????,????
  ???????????API????????????????????????????????????
  ???????????????????????????,?????????????????,????
  ???,???????????,???????????

49
?????????????(4/5)

• ??????????IS?????
• IT????????????????????
• IS?????????????IS??????????,????????,????????????
  ?????,??
• IS???Porter????????
• IS????Porter????????
• IS???RBV????
• IS???????????
• IS??????????????????
• ??????????????????????
• ?????????,?????????????????????????????

50
?????????????(5/5)

• IS???????????????????????,?RBV?????????,?????????
  ???????
• IS??????????Google?RBV?????(??????),???????(?????
  ?????)??????(???????),???????(????API),???????????
  ?(????),??????,???????????,??????Yahoo!???????????
  ????