THE NEW REALITY FOR TRAVEL

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THE NEW REALITY FOR TRAVEL TOURISM? UFI
IBRAHIM CHIEF OPERATING OFFICER WORLD TRAVEL
TOURISM COUNCIL
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Rising per capita incomes are a key driver of
international tourism
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Air passenger declines waning
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• Intl Visitor Flows -Yr to date UNWTO
• World -7.4Europe -8.4Asia Pacific
  -6.5Americas -6.7Africa 4.4Middle East
  -13.4

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• WHEN AND WHERE WILL RECOVERY GROWTH COME FROM
  IN SHORT/MED TERM?
• IMF states France and Germany already on path of
  recovery? Returned to growth.
• Emerging economies are even stronger. China and
  India.

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While still below developed countries in ten
years time
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Growth of BRICs per capita incomes are
catching up rapidly
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resulting in surge in Chinese trips abroad
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with similar trends likely across the other BRICs
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Take note of India...

• 10.7 million outbound trips in 2008 annual growth
  of 12 per annum since 1998
• 40 business, 20 VFR, 20 leisure
• US1.7bn spending in 1998 US9.6bn in 2008
  nearly six fold increase
• Total trip volume doubled in 5 years

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A world full of regulation...

• Tax, tax and more tax
• Environmental Legislation local, national,
  regional or international? Or all the above?

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Value-trotters...
globally aware, environmentally-conscious,
technologically-savvy, time-poor individuals who
are spoiled by a wide range of choice and
consider themselves good world citizens. Ufi
Ibrahim, 2007
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University of Maryland Programme on international
policy attitudes World Public Opinion
Survey(2009) 19 nations 18,578 people
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73 want higher priority for climate change 77
Britons want greater government intervention 44
of US Citizens want climate change to be a major
preoccupation of the Obama administration Findings
taken from Maryland University Programme on
International Policy Attitudes, World Public
Opinion Survey
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In China - 94 supported the need for government
to keep climate change on the front burner. And
in India, 59 of the public wanted their
government to make climate change a top
priority. Findings taken from Maryland University
Programme on International Policy Attitudes,
World Public Opinion Survey
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Take it for granted?
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The Tipping Point The International Ecotourism
Society states that ecotourism is growing at
three times the rate of traditional vacationing,
increasing annually up to 30
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Risk Free?
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What could be the impact of a real H1N1 pandemic?
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The swine flu epidemic so far
Affected Americas, esp. Mexico Asia, fear of
SARS repeat and government stern response
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Globally visitor exports fall 60 vs base
forecast (US620bn)
The epidemic also hits domestic tourism, causing
losses to the industry beyond the fall in foreign
visitors
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It is not the strongest of the species that
survives, nor the most intelligent that survives.
It is the one that is the most adaptable to
change Charles Darwin