E-Biz Solutions

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E-Biz Solutions
E-Marketing Plan
Lee Dubois Intro to E-Marketing 11/2/07
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Company/Product Description
Our company will provide website design and
hosting solutions to small businesses, primarily
in the central New England area including
southern Maine, southern New Hampshire, and
east-central Massachusetts, as well as elsewhere.
We'll also provide domain name registration, an
online medium for clients to sell their products
via their websites, and software solutions
essential to the runnings of a business.
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Mission Statement
At E-Biz Solutions, we know who you are, and
what your business does. We talk with you, and we
become someone you know well. Then we design and
host your website.
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MOA Analysis
A survey done by Statistics Canada in 2003
revealed the following info. Our target small
businesses in the central New England area, low
to moderate income. In Maine alone, small
businesses account for 60.8 of all the state's
work force. Small businesses in the state
(non-farm proprietor's income) was 2.9 billion in
2003, an increase from previous years
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Maine Employment Rates
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Tasks / Objectives
Our objective is to raise overall revenues and/or
amount of customers by implementing E-marketing
strategies such as online advertising, personal
email advertising, canvassing, re-vamping of the
website, tv and radio advertising, word-of-mouth
advertising, web advertising on local geographic
area sites, E-newsletters, referral programs, and
service listings. We hope to raise revenues by
at least 10 Another objective would be to
reduce/keep overall costs low to provide more of
a profit margin to ourselves.
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Research
We'll do our research as far as getting to know
what the potential customer's buying habits are,
what type of business they're in, who some of
their vendors are, how big their business is,
what TV and radio stations they listen to, etc,
and market accordingly. Verbal questionnaires
taken of area businesses to determine this type
of information, as well as web research.
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E-Marketing Strategy
Product Fully customizable depending on what
you need (Same strategy as Dell)? More
technology-minded customers can select exactly
the components they want. Price Same products
and services as the big boys, slightly less
price. Frugal business owners will jump on
board. Distribution No online signup form
customers must either call up or us IM on
website. If Jane wants to set up an account, and
gets Joe when she calls, then Joe will be the one
she works with for the entire time she is a
customer with us. Communication Personal, and
one-on-one.
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Implementation
This is exactly what we're going to do and how
we're going to do it. Verbal Surveys survey 25
businesses in each metro area in our area
(Portland, Lewiston-Auburn, Manchester-Nashua,
the Boston area, and Portsmouth) to gain
information and use it to do the following
things. Place ads on websites these businesses
might visit most, such as banks, vendors, and the
NFIB or BBB. Place 30 second spots on the local
radio and TV stations the business owners listen
to most, and continue to do so if it proves to be
effective. Advertise on the websites of local
area businesses (including those of our clients,
that we host) and others such as local TV and
radio station websites.
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Implementation
This is exactly what we're going to do and how
we're going to do it. List our sites on ad sites
and category list sites such as Craig's List and
The List. Send out personal emails to
potential clients to tell them about who we are
and what we do. Send out E-Newsletters to
clients to tell them about news related to the
biz and also feature other products and services
we offer as part of the document. Set up a
referral program offer each client 50 bucks if
they can refer a new client to us and have them
stay for a pre-determined period of time.

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E-Marketing Budget
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Effectiveness
Money-related effectiveness will be evaluated
through ROI (New customers will be asked how they
were referred to us, and then we'll figure that
out accordingly)? It may be difficult to measure
ROI when a lot, if not most of my I is not
money, but time. Hopefully, investing more time
into doing these things will save me a lot of
time and bring in more revenues. Since only a
minimal amount of money will be invested, and
guerrilla tactics will be in place, our ROI could
be large.
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The END!
Any questions, concerns, comments, or complaints
from anyone about anything at this time?