Industry

1
Industry
SAMEGAME
NEWGAME
ESTABLISHED MARKET
NEW MARKET
(A) TIME T-1 Three strategic groups persuing
SAMEGAME strategies.
2
The world of SAMEGAME strategies

• Samegame environment represents the land where
• established competitors battle with each other at
  the margin.
• Competition is based upon incremental changes in
  product technology, operations and marketing
  activities with limited differentiation and cost
  improvements.

3
Industry
SAMEGAME
NEWGAME
ESTABLISHED MARKET
NEW MARKET
(B) TIME T Members of a strategic group expand
their activities into a new market
4
Industry
SAMEGAME
NEWGAME
ESTABLISHED MARKET
Single NEWGAME player
NEW MARKET
(C) TIME T1 Newgame player creates a NEWGAME
environment in quadrant 4.
5
Industry
ENDGAME
SAMEGAME
ESTABLISHED MARKET
NEW MARKET
(D) TIME T2 Members of the NEWGAME strategic
group expand their activities into the
incumbents established core market.
6
Industry
SAMEGAME
NEWGAME
ESTABLISHED MARKET
NEW MARKET

• NEW TIME T-1 Strategic groups persuing SAMEGAME
  strategies.