Viva

1

• Viva
• Africa!

2
A celebration of Africa

• Held annually in Nelson Mandela Bay
• Only one of its type in Africa
• Big opportunity mix of African history and
  culture in Port Elizabeth
• Help PDI sector to enter into tourism market
• Will support Nepad initiative

3
The opportunities

• For the locals
• For the South African market
• African market
• Target African American market
• Job creation
• Focus on all things African

4
The 2003 festival

• Made in Africa float parade and outdoor
  exhibition
• African medicine
• Drum festival
• African Jazz Festival
• Art Literature Exhibition
• Food Festival
• Craft Culture Market

5
There is no festival like it in Africa!

• Held in New York
• Non commercial

• Denver Pan African Film and Arts Festival
• Chicago African Festival of the Arts
• Kwanzaa

Held in Detroit
6

• Creating
• Opportunity

7
Festival business opportunities

• Tourists in beds focus for marketing to the US
  African Americans
• Pre and post festival tours
• Crafts
• Township tours
• Regional tourism
• Float construction

8

• The way
• forward

9
Budget

• Year One R4,8-million
• includes all activities as listed
• And R533 000 in marketing and promotion
• Will be managed by Viva Africa! Festival team in
  association with Nelson Mandela Bay municipality
• Individual components will be managed by emerging
  organisers real empowerment