HealthCare21 Tom Peters/03.28.2002

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HealthCare21Tom Peters/03.28.2002
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HealthCare21 21 Ideas for Century211.
Hospitals kill people. (And many of those they
dont kill, they wound.) (And they deny it.)
(ERRORS RULE!) And Hustling ambulances kill
pedestriansand dont save patients.2. Doctors
are spoiled bratswho dont like measurements.
Or any form of interference. Docs are also
cover-up artists. The REAL Hippocratic Oath
DONT RAT ON A FELLOW DOC. 3. Most
prescription drugs dont workfor a PARTICULAR
patient. Current drugs Blunderbusses.4. Think
WELLNESS. Think PREVENTION.5. THERE IS
LITTLE SCIENCE IN MEDICINE. (See state to
state variations country to country variations
the general lack of agreed-upon
treatments.)6. You could save thousands of lives
(think Schindler)if you just outlawed
handwritten prescriptions.7. Detailers will
disappear when GenX docs arrive.
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HealthCare21
(Cont.) 8. IS/IT in hospitals is sub-primitive
(despite enormous expenditures). 9.
Systemic IS/IT is worselinks between docs,
insurers, providers, patients.10.
ELECTRONIC MEDICAL RECORDS TO UNIFORM
STANDARDS. (NOW.) (PLEASE.) 11. THE WEB WILL
LIBERATE. (Info Power.) (BELIEVE IT.) 12.
80M BOOMERS RULE. (. Desire for
c-o-m-p-l-e-t-e CONTROL. NOW.
LEADERSHIP OF AGING PROCESS.)13. Drug
Discovery processes at Big Pharma are
hopelessly over-complicated. (???
Bye-Bye Big Pharma.)14. 90 of the healthcare
fix HARVEST THE LOW-HANGING FRUIT. They
are NOT the Enemy. I have seen the
enemy and it am me. Damn it.
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HealthCare21 (Cont.)15. The
number of U.S. un-insured is the nations 1
disgrace. That said, insured consumers
are spoiled brats. They/we/me act as if
healthcare were a free good and believe
that an incipient hangnail calls for at least a
CAT scan or two. ANSWER MAKE US FEEL
THE PAIN.16. Genetic engineering biotech
change EVERYTHING. (Within 15
years.)17. New Medical Devices change
EVERYTHING. (Within 15 years.)18. IS/IT
changes EVERYTHING. (Within 10 years.)19. New
Docs change EVERYTHING. (Within 10 years.)20.
New Patients change EVERYTHING. (Within 5
years.)


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HealthCare21 (Cont.)21.
ALL THIS ENORMOUS OPPORTUNITY. The
Opportunity of Several Lifetimes. (For the Bold
Brave.) HCare WILL be TOTALLY re-invented
in the next two decades. (And, hey, it is our
largest industry.)