Segmente de audienta

1

• Segmente de audienta
• online
• Abordarea predictiv
• comportamentala
• Doru Panaitescu www.marketeer.ro

2
Agenda

• Categorii de segmentare
• Abordarea predictiv comportamentala
• Segmente de consumatori online (abordarea
  comportamentala)
• Concluzii

3
Abordarea comportamentala

• Exista patru categorii mari de segmentare
• Abordarea demografica
• Abordarea psihografica
• Abordarea contextuala
• Abordarea predictiv comportamentala

4
Criterii de segmentare
5

Segmentarea exemplu Softpedia
Digital youth
Real Estate Intenders
Active Gamer
Traveler
Gadget geek
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Piata de targeting predictiv-comportamental

• In SUA si Europa
• Tacoda SUA,
• AudienceScience (SUA),
• Nugg.ad (achizitionat de DHL),
• Value Click (SUA)
• In Romania
• Httpool (tehnologie Nugg.ad),
• ArboInteractive (Behavia).
• Thinkdigital (Grecia)

7

Segmentarea predictiv comportamentala
8
Segmente de consumatori tip shopping

• Avid shoppers
• Back to school shoppers
• Beauty and fashion shoppers
• Shopping Influencers
• Seasonal shoppers (spring, summer, winter
  shoppers)
• Budget shoppers
• Online shoppers
• Valentines Day Shoppers
• etc

9

• Va multumesc!
• doru_at_marketeer.ro
• http//www.dorupanaitescu.ro
• http//www.twitter.com/dorupanaitescu
• http//www.linkedin.com/dorupanaitescu