Carrefour

1
Carrefour

• Group 7
• Junior A
• 597201076 Revol Hsieh
• 597201222 Sara Chien
• 597201260 Nita Chen
• 597201466 Ivan Chou
• 597201480 Fiona Fan

2
Outline

• I. Introduction
• A. History
• B. Business Locations
• II. SWOT
• A. Strengths
• B. Weaknesses
• C. Opportunities
• D. Threats
• III. Conclusion

3
History of Carrefour

• France 1959
• Taiwan 1987
• The leader of the retail business in Europe
• The second largest company worldwide
• cross

4
Carrefour around the World
    
? Directly owned? Under franchise
5
SWOT -- Strengths

• Eighteen thousand products provided
• Low cost Price competitiveness
• Maximum business locations
• Business globalization Brand awareness
• Supported by Uni-President Enterprises
  Corporation
• Warrant Operating flexibility
• Flexible business strategy

http//z.wutoo.cn/zx/201035131924.html
6
SWOT -- Strengths
Opportunity Business opportunities for the weekends Commercial district, land developers, and industry alliance Experience in operational positions Developing mainland market
Threat Diversification Focusing on special offers and distinguishing features Career planning for each employee In-service training
7
SWOT -- Weakness

• Employees in Carrefour resign easily employees
  and make workers work steadily
• People always feel upset when they are lining up
• Different cashiers have different attitudes
  toward clients
• Customers cant get an answer from the part-time
  workers and the representatives of suppliers

8
SWOT -- Weakness

• The quality of their own brand is thought
  inferior.
• The branches of Carrefour are usually in the
  downtown it will cost them a lot.
• They have different managers in different
  branches therefore, the standard or the service
  will be uneven.
• Serve for you?

9
SWOT -- Opportunities

• Faire Prices
• Overpay/refund
• Checking the prices everyday
• To return or exchange within 30 days
• Convenience
• Parking for free
• Packing area for free
• Providing drinking water for free
• Alteration service for free
• Delivery services

http//www.carrefour.com.tw/about/about0106.asp
10
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11
SWOT -- Threat

• 1. Competitive market.
• 2. Hard to get lands
• 3. Restricted by associated laws, such as land
  laws
• 4. Lacking of professionals
• 5. Economy is in a slump

12
SWOT -- Threat

• Costco (???)

• RT Mart (???)

• They dont give away flyers
• They provide breakfast for free.
• They take a lead in doing environmental
  protection.
• Clerks are required to know each position of
  goods.
• Emphasize on sanitation.

• Starting a joint venture in 2001 with French clan
  Auchan
• excellent stock management system
• second larger warehouse mall in Taiwan. Market
  share up to 25

13
15 Anniverssary
14
20 Anniverssary
15
2007
16
CF from Japan in 2006